After co-founding real estate search site, Roost.com and acting as its CTO, Alex Lange has now taken his talent to Market Leader as their CTO. Alex is a strong contender in the real estate industry as well as in the tech field and is a certifiable tech junkie.
Alex’s unique background includes his start as an Army paratrooper and intelligence analyst, Business Systems Engineering at Wells Fargo, he’s consulted at Charles Schwab and the City of Los Angeles, was the Chief Technical Architect at IKON, VP of Art.com/AllPosters.com and currently serves on several Advisory Boards from RealAgile to KONA.
Formerly known as HouseValues, Market Leader celebrated its 10th year in the business last year. According to Market Leader, they “provide real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.”
Market Leader (an AG advertiser) is seemingly on a path of expansion and growth via reorganization and branding campaigns.
When asked about his new role, Alex told me, “I’m excited to join an organization that has such strong focus customer satisfaction and performance. We have aggressive plans toward improving the platform, consumer facing sites and most importantly… lead conversion. Stay tuned for details…”
About Alex, Market Leader CEO Ian Morris said, “His deep technology experience and real estate domain expertise will be invaluable as we extend our category leadership.”
