Personal finance tracking website Mint.com today announced they will include automated home valuations (AVMs) in their suite of mobile-ready applications and have chosen to partner with Zillow.com to provide these AVMs (called “Zestimates” when data is provided by Zillow).
This partnership has gone live- as of today, when users log on to their Mint.com account, based on their address on file, they will see their home in their list of investments along with a Zestimate (home valuation).
Although Zillow’s data has recently been called into question and Zestimates have always been a topic of contention in the real estate market as agents often have to correct the misperception of their accuracy, we think this is a pretty cool partnership.
Mint.com users are financially minded and we believe this personality type that invests time in tracking this information does their homework and compares data sources, and it is interesting that someone can be on the train and pull up their investments in a simple app on their Android, iPhone or whatever and see their home featured.
We think that this will add exposure to the Zillow brand but more importantly will put the focus of homeowners back on their primary investment.
We anticipate that with the recent announcement of restructuring at Zillow that we will see more partnerships forming leading up to Zillow’s possible IPO candidacy.
AgentGenius.com is not affiliated with Zillow.com or Mint.com.
