Does This Yun Make You Look Fat?
NAR Headquarters
photo credit: dannyfowler
As a member of NAR, the bottom line is that it is a marriage. Some days we agree on everything and run along like a happy couple, other days, I look at the dress and think, yes, it does make you look fat- suddenly it blurts out of my brain through my mouth before I can take it back- today is one of those days…
I am reading a blog post in the Wall Street Journal and as I read down towards the comments I grow more and more alarmed at what the damage to the association may really be. As it goes, I try really hard to see the both sides of every coin but in this instance, it is getting harder and harder to believe NAR has a chance of regaining much credibility unless they make major change in the ranks at NAR, right now.
Sand is Slipping Through The Hourglass
It may be time for NAR to take a look at the source of the controversy in which it lost its position as “fact” in the real estate arena and once and for all acknowledge it and cut the losses.
As We All See It
Yes, NAR, Mr. Yun makes you look fat. Mr. Yun is fantastic at measuring statistics, but as a voice, he no longer has one. It may be time to move Mr. Yun to a new post within the same division and allow someone with a fresh voice to lead the conversation. It is now time to step up, clear the slate and regain control of the conversation before it’s too late.
Sigh…
I do not make these types of suggestions lightly. With all due respect to NAR, all you need to do is take a read of the comments in this Wall Street Journal post to realize that what consumers are reading is fast becoming “fact,” regardless of the truth.
My Suggestions:
- Cut Yun from the public eye (Publicly remove him)
- Replace Yun with a person of credibility with likable qualities
- Regroup your public relations forces and enter into the media mainstream
- Retool your online team to engage blogs, websites, and other forums where consumers congregate
- Create and Social Media Marketing Team of outsiders to guide you
What is “Social Media” and why am I right?
Social Media Expanded Definition: Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.
Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few…
I’m right because what is on television is no longer perceived as truth, what is found online is, and if you are not out in popular sources of media, only a fraction of consumers are hearing your message. If you need further proof, simply read the comments to this blog post and search around in other popular consumer media centers and you’ll quickly understand what we’re seeing.
