I rarely toot anyone’s horn, but when I see something great it just must be said. Based on my recent post Whats Dad Doing Here? I wanted to follow up with a real blog example that visibly documents what I am describing and I did not want to post it within the confines of my post because I felt that this would better feature it.
Many of you know her as The Housechickblog, House Chick, or just plain Kelley. She’s in Arizona (no surprise) quietly taking real estate blogging by storm. No, she isn’t ranting about all things National; shes smart, she’s focused in on her niche in some pretty creative ways- There is no way she’s an elephant in the social networking room. In fact, she demonstrates the factors I describe that consumers will grow to love and respect.
Here are a few examples:
- She blogs locally on important and some not so important issues- it’s all about relating to the consumer in a sincere way.
- She describes who and what she is, stands for, and what she loves.
- She knows and identifies with her audience.
- and most importantly– She brings the consumers in by staging their private pages right there on her blog; giving her clients a reason to stay engaged in the conversation, even if they don’t chime in. While they are there they can see what Kelley is up to- this is what interactive functionality is all about and it is so simple (no hammer required).
I invite you to wander over and view this post in particular as it is exactly the type of conversation that will most attract a consumer with this type of interest. With HGTV and others so popular right now with DIY shows, Kelley taps right in- what a fantastic conversation starter. You’ve may have already read this post, but now you can see it in the context of where your blog can go if it hasn’t already…
Humor, wit, makes fun of herself, great pictures to grab your attention, reasons to return, and best of all, she’s real… Perfect.
