Wednesday, January 14, 2026

Public Versus Private Conversations in Real Estate

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Realtors are ethical, right?

How do we know if we don’t talk about it?

We know cities are safe because there are statistics.

We know how politicians are motivated because we know (mostly) who gives them money.

We know which local restaurants are good or bad.

How do we know Realtors are ethical?

Because we trust us?

What Realtor discussions should be held behind closed doors? Free from the view of the general public?

What are we afraid of?

A few weeks ago I wrote a post discussing the (lack of) differences between Realtors and real estate agents – a story that caused a bit of consternation by some who felt this sort of thing should be discussed by Realtors, ostensibly with Realtors, rather than in public. Obviously, I disagree.

In any organization, there are conversations that should be private – political strategies, financial standings, employment decisions … but ethics?

Here’s the thing – Realtors are public, as is our profession that we are more ethical than mere real estate agents. We depend and – trade on – the public’s trusting us.

The Code of Ethics is your pathway to professionalism. Make sure you understand what separates you, as a REALTOR®, from other real estate professionals, and get your office talking about and living by the Code.

Shouldn’t our discussions about our collective ethics be held in public?

How about a badge on local associations’ pages, “no ethics complaints in the past 123 days”? To be credible our system has to be credible.

It is incumbent upon us to discuss our collective ethical successes and shortcomings …

How much transparency is too much?

jimduncan
jimduncan
Dad, Husband, Charlottesville Realtor, real estate Blogger, occasional speaker - Inman Connects, NAR Conferences - based in Charlottesville, Virginia. A native Virginian, I graduated from VMI in 1998, am a third generation Realtor (since 2001) and have been "publishing" as a real estate blogger since January 2005. I've chosen to get involved in Realtor Associations on the local, state & national levels, having served on the NAR's RPR & MLS groups. Find me in Charlottesville, Crozet and Twitter.

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