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Real estate networking tips for the introverted personality

Introverted Realtors

Many people that enter the real estate industry are outgoing and have no problem walking up to someone in a store and handing out their card. Others are outgoing but only in their own social circles. The third type is the introverted Realtor who breaks a sweat just thinking about leaving the house.

If you’re introverted, are you using all of the tools at your disposal to make connections that will help your referral network and fill your pipeline? Most coaches will tell you to fake it until you make it, but there are other ways, especially in the digital era to network as an introvert.

Below is a presentation on the topic by IBM developer Sacha Chua who is a “shy introvert,” we like the tips provided better than the standard coaching methods because it takes internet behavior into account:

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Are you an introvert? How do you connect in the real world and online without that feeling of panic or tiredness from connecting? Tell us in comments your tips for shy connectors!

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. Andrew McKay

    April 24, 2011 at 5:55 am

    That is great. In my (humble) opinion the way to do business in the 21st Century whether you're shy or not. "ME, ME, ME" is too epidemic amongst realtors.

    • Lani Rosales

      April 24, 2011 at 12:13 pm

      Andrew, that's absolutely true, but it makes sense- anyone who has to hustle or there is no food on the table has to do what they can to get in front of as many people as possible. Sometimes that leads to the "me me me" because it's all the training real estate licensing offers.

  2. Mike Hale

    April 24, 2011 at 1:04 pm

    Take it from someone who finds it very uncomfortable talking to new people, this is GREAT advice!

    • Lani Rosales

      April 25, 2011 at 12:50 am

      Mike, let us know how you end up implementing the tips- we'd love to know!

  3. Sacha Chua

    April 24, 2011 at 2:40 pm

    Glad you like it! =) Real estate is _way_ more people-focused than software development is, and I'm glad you found my tips helpful. Thank you for sharing!

    • Lani Rosales

      April 25, 2011 at 12:51 am

      Sacha, the interesting part is that a good chunk of the real estate community <em>comes</em> from the IBM world and used to be software developers until the economy died in the dotcom bust.

      Thanks for putting a modern spin on things and not regurgitating the same old "fake it until you make it" garbage!

  4. Collin V.

    April 24, 2011 at 5:32 pm

    I'm a super-introverted real estate agent. The best thing for me is knowledge. With knowledge comes confidence.

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