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When customers threaten to post negative Yelp reviews

It can be upsetting when a customer threatens to post a negative review, but there are ways of handling any form of extortion when demands are made in order to prevent that negative review.

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The state of online reviews

It is a common behavior for brands to pay for positive online reviews or offer discounts and free goodies, and the same often goes for consumers removing negative comments. Many online review sites have taken extensive steps to attempt to secure valid, untainted reviews so consumers have unfiltered opinions about goods and services, but the system is not perfect, it is subject to offline behavior as well.

According to CBS Sacramento, a restaurant says a customer claimed he got food poisoning from the venue, sought a refund, learned there are no refunds, but was offered a refund in the form of a gift card that could be used at any local restaurant.

In response, the man allegedly threatened to post a horrible review of the restaurant on Yelp unless the restaurant coughed up a $100 gift card. “I’ll be doing a scathing review on you on Yelp… and I’ll report you to the health department. But if you give me a $100 gift card, then I won’t do it.”

The restaurant owner refers to the demand as “flat-out extortion,” and refused to budge. The customer has not received his demanded gift card, nor has he posted the negative review. “I hope this inspires other retail establishments and restaurants to push back on extortion,” he said.

How other small businesses can combat threats

Everyone now knows that they have a voice online and that it is relevant – after all, people trust strangers online as equally as they do their own family members now, and particularly trust online reviews over a brand’s voice. This is empowering and in rare events, the new empowerment has caused people to attempt to abuse their voice in exchange for a payoff.

Public relations expert, and founder of Silver Strategic Communications, Bob Silver said, “This sort of thing is inevitable for any business that engages consumers and encourages social interaction through peer reviews and user generated content. People are going to be people and pricks are going to be pricks.”

Silver added, “These guys handled exactly the right way. Proactively called the bluff of the unhappy customer, made the story public on their own terms and by doing so, set the public perception by being open and willing to engage in the discussion. Everyone’s going to be a critic these days and face it, you’re never going to make everyone happy. So do your best to participate in the public conversation openly, honestly and without being defensive. It may be painful at times, but you’ll benefit in the long run.”

An alternative response

Some will tell you that the customer is always right and that appeasement is the proper route, but Silver asserts that engaging in discussion is the most beneficial in the long run, even though it is difficult.

Christopher Barger, SVP of Global Social Media, Voce Communications/Porter Novelli, and author of The Social Media Strategist suggests three steps.

Barger said, “First, some preventative maintenance: have a presence on relevant networks. Interact with reviewers, both those who love you and those who are negative. Make sure the community gets to know you and trust you. You’ll have a hedge against manufactured negativity if you’ve earned the trust of the community.”

“Second,” he added, “also preventative maintenance: Develop your own “owned” presence online. Make it a blog or something outside of Facebook’s walled garden, something that will show up in search. You need a place to tell your story in your own words. But you can’t just start it up when you have a problem, you have to be out there before there is an issue.”

“Third: When faced with an extortion situation like this, I’d fight fire with fire,” Barger said. “Tell the story of what’s happening to you on your blog. You might well even name names to make sure that everyone who reads (including other small business owners in your field) knows who this person and what they’re about and what they tried to do. Make sure that you include a line in the post telling readers to feel free to share the link or the story. Tell the story or post the link within Yelp or whatever the network is. Be proactive and make the reviewer’s conduct the story, rather than letting them set the story arc and define the situation for you. This is especially something I would do if I had an email or IM or something in writing that could prove my side of the story.”

The risk and reward of being proactive

Barger notes, “Yes, you’ll risk people thinking that you’re picking on a customer or using a bully pulpit. But I’ve found that most bloggers and online reviewers have an innate sense of fairness, and this kind of a story will disappoint and anger them as much as it does you. Additionally, in my experience, bloggers and reviewers realize that brand bullying, when it happens, paints the entire online community by association, gives them all a bad name, and lessens the likelihood that businesses will be willing to work with anyone online or reach out to any of them in the future.”

“Many of them will quickly shun or disown the bad apple out of their own self-interest,” Barger added. “And whether the person ends up posting or not, you will have cast enough doubt on their story by going out first that the bite of their negative review might be lessened.”

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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3 Comments

3 Comments

  1. Frugyl

    May 31, 2012 at 7:21 am

    Yikes!

  2. OwnerListens

    May 31, 2012 at 4:01 pm

    The best way for businesses owners to protect their online reputation and combat these problems with Yelp is to use OwnerListens.com. OwnerListens is an alternative to Yelp that businesses can offer their customers. Customers use OwnerListens to send feedback directly and privately to the owner/manger. The owner/manager can then respond and address the issue in real-time and prevent negative reviews from ever being posted online. Over time, this leads to a higher overall rating on Yelp; the best part is OwnerListens is completely free. Sign up at https://ownerlistens.com

  3. Sarah

    December 27, 2017 at 10:01 am

    If given the situation, the negative review is unwarranted, how ethical is it to leave a negative review in return? At my company, we worked exclusively with small business owners. If a negative review is unfounded, I think it only fair that if they don’t remove it, that we leave a review of our interaction for them as well. Technically, it’s not against review rules considering we’ve had a business interaction. Thoughts?

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Business News

ClickUp team productivity app is gorgeous and wildly efficient

(BUSINESS NEWS) Seeking to improve your productivity and speed up your team, ClickUp is an inexpensive option for those obsessed with efficiency.

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clickup

Back again to obsess over productivity apps – ClickUp, is a project management tool seeking to knock the frustration out of PM. It’s getting some good reviews, so I gave it a try for a week by setting up my current job search as a project and getting a feel for the app. And as you’ve read in my other reviews, we will address features and design.

On the feature front, ClickUp offers a pretty standard set up of tools for a productivity app. What stands out first and foremost are the status options. In general, most productivity statuses are simple: not started, started, in progress, done, etc.

But ClickUp lets you set up custom statuses that match your workflow.

For example, if you’re doing instructional design projects, you may assign projects based on where they are flowing in an ADDIE model, or if you are a Realtor, you may have things cataloged by sold, in negotiation, etc.

Customization is king and custom status is the closest you get to building your own app. And if you like it simple, you don’t have to customize it. The assigned comments feature lets you follow up on specific comments that originate action items – which is useful in team collaborations.

You can also assign changes to multiple tasks at once, including changing statuses (I would bulk assign completion tasks when I finished applications that I did in batches). There a lot of features here, but the best feature is how the app allows you to toggle on and off features that you will or won’t use – once again, customization is front and center for this platform.

In terms of design and intuive use, ClickUp nailed it.

It’s super easy to use, and the concept of space is pretty standard in design thinking. If your organization uses Agile methodology, this app is ready for you.

In terms of view, you can declutter the features, but the three viewing modes (list, box, and board) can help you filter the information and make decisions quickly depending on what role you have on a board or project. There is also a “Me” board that removes all the clutter and focuses on your tasks – a great way to do focused productivity bursts. ClickUp describes itself as beautifully intuitive, and I can’t disagree – both the web app and mobile app are insanely easy to use.

No complaints here.

And the horizon looks good for ClickUp – with new features like image markup, Gannt charts (!!!!!! #nerdalert), and threaded comments for starts.

This application is great, and it’s got a lot of growth coming up to an already rich feature base. It’s free with 100MB of storage, but the $5 fee for team member per month that includes team onboarding and set up (say you’re switching from another platform) and Dropbox/Google Docs integration? That’s a bargain, Charlie.

ClickUp is on the way up and it’s got it all – features, a beautifully accessible UI, relentless customization, and lot of new and upcoming features. If you’re into the productivity platform and you’re looking for a new solution for your team, go check it out.

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Business News

Should you alter your business travel due to the Coronavirus?

(BUSINESS NEWS) Got a business trip coming up? Worried about the coronavirus spoiling those plans? Stay up to date and safe with this cool site!

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travel coronavirus

The Center for Systems Science and Engineering (CSSE) at John Hopkins University has created a website that tracks one of the biggest trends of 2020: the coronavirus. Also known as 2019-nCoV, this disease has already spread to over 40,000 confirmed cases worldwide, with over 900 deaths (as of when this article was published, anyway.)

Not to mention, the United States Center for Disease Control and Prevention (CDC) notes that we still don’t know exactly how the virus spreads from person-to-person. In fact, there’s quite a bit we don’t know about this disease and although some people are reported as recovered, it’s only a small fraction compared to how many are sick.

So, what’s so great about this tracker? Well, first of all, it updates in real time, making it easy to keep track of everything we know about confirmed cases of the coronavirus. It’s chock full of statistics and visuals, making the information easy to digest. Plus, with a map front and center, it lets you know exactly where there have been reported outbreaks – and how many people have been diagnosed.

Because the site sticks to cold hard facts like statistics and maps, it also means you can avoid the racism and general panic that’s accompanied news of this outbreak.

This is a great tool for staying informed, but it’s also extremely helpful if you’re going to be traveling for work. As the virus continues to progress, you’ll be able to see just how many cases of coronavirus there are in the areas you’re planning to visit, which will allow you to plan accordingly. Even if you don’t feel the effects, you can still risk passing it to other people.

(In fact, the CDC recommends those traveling from certain areas in China practice “social distancing” when they return to the US, avoiding public spaces like grocery stores, malls and movie theaters.)

Of course, if you have something planned several months from now, don’t cancel your conference plans just yet. A lot can happen in that amount of time, so avoid the urge to check the website every couple hours. It’s supposed to be a tool for staying informed, not staying stressed out.

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Business News

New startup curates resources to simplify any remote job search

(BUSINESS NEWS) Finding a remote job that supports travel has never been so easy with this new remote friendly job-finding website, Remote Planet.

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remote.io finds a remote job

Have you ever wanted to travel the world only to have your boss completely reject your request to work remotely? Or maybe you’re not working right now and you’re having a hard time finding a job that will allow you travel? Well, let me tell you, you’re not alone!

As 2020 begins, it’s pretty clear that remote working is not only an option; it can be a way of life that can not only empower an employee, but also increase efficiency and production for their company.

15 years ago, finding a remote job was almost like spotting a unicorn. It was an extremely rare opportunity – one that very few had the pleasure of experiencing. But with technology growing so quickly, and with the benefits being so clear (for both employer and employee) companies are quickly making changes that allow their employees to live and work almost anywhere they’d like – as long as there’s a good Internet connection.

Because of this, working while traveling has never been so easy, and with a massive uptick in dedicated remote workforces (we’re up to 18% of the U.S. workforce being remote), it only makes sense why websites like RemotePlanet.io are becoming so popular.

Remote Planet is an online platform that allows you to search for a job that is 100% remote. Their goal is not only to help find you a job that meets you needs, but also to provide “Curated Data for Remote, Digital Nomads & Travellers”.

J.P. Aulet is the freelance web developer who created Remote Planet. In an interview with him, where I asked him about the website, he said “RemotePlanet.io helps digital nomads (DN), remote workers, travelers and others to find the best resources in different categories, like remote companies, articles, insurances, housing and co-workings, among other things.”

When asked why he created his website, he said “Since I quit my job 2 years ago, I’ve been traveling and working as a [digital nomad], and since then, I curated a lot of interesting and helpful websites that help me with my travels, and I wanted to share with others to make it easier to start their remote journey.”

The website takes a Pinterest-like approach to helping its users find jobs, too, making it a very visual experience. What I mean by this is, the platform appears to aggregate data from 3rd party sites, like Remote.co and Remote.com and filters through their data for remote jobs. Whether it’s automatic or manual is unknown, but the important thing is that Aulet then publishes this data to his site in a sort of board that allows you to click the link, share it on Facebook or Twitter, or “like” it.

In addition, it looks to pulls in data that remote workers should stay on top of, like various tools, and companies that fully endorse the “work from anywhere” lifestyle.

remote job tools

But the coolest thing about this site is that it takes a lot of the searching work away for people who already otherwise have busy lives. After all, given the nature of the lifestyle and the level of importance travel is to those who seek this type of work, looking for a remote job and traveling at the same time can keep one pretty occupied.

So, whether you’ve been looking for a remote job for a while, or you’re just getting started, we highly suggest checking out Remote Planet for, at the very least, their tools and resources.

Now, with all of that said, their website won’t be any help to those who still have difficult bosses or work for companies who are adamantly against work from home situations, so if this scenario sounds familiar, we suggest checking out this guide on how to convince your boss to let you work remotely. We wish you the best of luck in convincing your boss to loosen the reigns.

On the chance the meeting doesn’t go so well (hey, let’s face it, it happens), and you’re considering another job that has much more flex, we also recommend reading this recent story on “How to crush your next remote job interview.”

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