Seek and ye shall find it, on the internet and more specifically on Twitter. I have, in the past, discussed how you can find and follow the people you already know on Twitter and even how to find people that live near you to follow. Today let us discuss niche marketing.
(Sidebar, if it is quiche and niche how come it isn’t cliche instead of clee-shay?)
Nice Niche!
Something we hear about in real estate all the time is that you can’t be all things to all people and garner success. Well, I can, but most people can’t (taking tongue out of cheek now). I think that this advice is sound and have made a concerted effort to focus my attentions to residential listings in my target area and first time home-buyers. Perhaps you are the Condo Queen or a Historic homes specialist…how do you find people who share your specific market interest?
#1- Search.twitter.com/advanced We discussed this search venue from a geographical point of view in the past, but it can be used to search ANYTHING on Twitter.
#2- Hashtags.
Find em, use em, invent em, engage people who use em. Keep search columns open for key hashtags that have to do with your niche.
#3- Shout it out!
Blog about your specialties from the consumers point of view, share your specialties on Twitter and Facebook and Linkedin, etc. Be sure that people know that you have a passion for being a specialist in your niche.
#4- Join in a Twitter Chat.
There are loads of scheduled chats on a variety of subjects each week. If there isn’t one about your niche already, then create it and add it to this handy twitter chat schedule.
#5- Share lots of content.
Good content, of course. Think simply. Is there a photo that you could easily snap and create a photo blog entry? Did a funny thing happen that relates to your niche? Is there a local event that ties in? Share, share, share.
How are you finding and engaging with your target market? Take my advice and share, share, share with us!
