Currently in beta in the San Francisco area, AgentLeaf takes a unique approach to helping home buyers and home sellers to connect with a real estate professional. AgentLeaf says they reveal “top local real estate agents using real, objective data from the MLS” and don’t charge agents to be listed.
Matthew Holder, CEO of AgentLeaf has an air of mystery about him because they are still in beta, but below is our interview with him that gives you an insight into how the site works. We’d like to know in comments what you think about the site.
What was the inspiration for Agent Leaf?
“The inspiration behind Agentleaf is the need to improve the public perception of the real estate industry. We want to cooperate with consumers and agents – helping consumers find the right agent on a hyper-local level and help agents leverage their personal brands online.
Through Agentleaf, we want to:
- Give the consumer more tools to make an informed decision – and save a little money while they’re at it
- Improve the standards of professionalism in the industry
- Restructure the way new agents come into and grow within the industry
- Help agents and brokers improve their business – whether it’s with their existing company or giving them more freedom to go out on their own”
How does the 15% rebate work?
“We cooperate with consumers and agents to provide a commission rebate. The rebate is provided exclusively by Agentleaf to customers who use our site to find and work with a cooperating agent. We enable consumers to be enthusiastic about finding their agent and, therefore, provide agents with consumers who are excited to work with them. It’s a win-win.”
What is the Realtor’s role in AgentLeaf?
“Agentleaf is here to improve the business of professional agents by increasing consumer awareness. With the influx of online brokerages beating down the door of the traditional agent, Agentleaf enables Realtors to fight back by showcasing local expertise and experience to consumers. Realtors will have a chance to showcase their value proposition, increase their personal brand, and legitimize their standing within the local real estate community.”
Holder kept his plans for the future close to the vest, so we cannot confirm the next cities in queue, but we are interested to know what the real estate community thinks of MLS data and a rebate combining to form AgentLeaf. We welcome your comments below.
AG is not affiliated with AgentLeaf.
