Rock on, ninjas
We’ve poked fun at the rise in people calling themselves ninjas and gurus over the years as social media has become more prevalent.
This has injected an excitement into the professional world that is unprecedented, causing some to lose their minds and exaggerate how “hip” they are with trendy profile descriptions like “I’m a social media guru ninja sensei guru rockstar.”
LinkedIn has put science behind the rise in professionals losing their marbles and have outlined the trend in changing job titles over the years.
For example, between 2002 and 2007, LinkedIn noted a surge in the percentage of job titles that include the word “ninja” as well as “guru” and “evangelist” (sidenote: evangelist is not usually a self-imposed job title, just visit monster.com to see for yourself).
Ninjas on LinkedIn:

Gurus on LinkedIn:




