How design can blow away the competition
After seeing Ryan McCann’s real estate team website, it was instantly seared into our brains and we now equate Edmonton, Alberta real estate with McCann. “We’re a tiny company that’s changing real estate in a big way,” the website proclaims in large, easy to read font. “We’re reworking real estate,” their campaigns say. We believe them.
McCann has a lengthy corporate background that sets him apart as opposed to some real estate agents who defaulted to real estate because they wanted to sleep in, wear what they wanted and tinker with Twitter all day. “We have expertise and experience. you have dreams. we offer perspective,” the site tells visitors.
McCann’s website looks as if it were designed for an iPad by an extremely highly paid graphic designer and web development team. Here is the landing page (click to enlarge):
We found ourselves accidentally clicking on every link possible, not because we set out to, but because we couldn’t help it- we wanted to see what was behind each square that was presented to us on the landing page like a mint on a high thread count pillow. The site has this feeling that it was designed just for you, and no one else, like you are sitting alone in a high rise lobby with McCann himself as he explains in simple terms how he will best serve you.
It’s not just his website, McCann pulls of the unlikely and keeps the image and tone consistent throughout his marketing efforts. Below is his Facebook Page:
Clever. With simple, clean design, large typography and consistently clever but not overly informal copy, McCann’s website and related web campaigns are stunning and even though we are spotlighting them today, he will continue to stand out against the competition that insists that this (below) is somehow acceptable (click to enlarge):
