Hate Cold Calling?
Stop calling with a motive and begin calling with solutions.
Your Website Doesn’t Always Convert
But it does provide opportunities; for example, if you’ve ever received a notification through your IDX solution that a phone number has been entered as well as a name, chances are that this client wants to be contacted. Actually, I guarantee this is a consumer that wants a reason to buy or sell. So why not blow them away with something special? Rather than leaping like a starving lion, why not take a more practical approach?
Impressions Last Forever- Especially the First One
Call the consumer within minutes of a notification- this is proven to work and waiting only leaves the shopper cold if they’ve moved on to other sites. But once you call, why not make it a service call? Using an assumptive approach to selling, you’re assuming the consumer wants to buy or sell, so rather than pounce, ask something that makes them important, involved, and part of the process.
Using a Text for Listing Info Feature?
You may be using them today, those text this home for more informationtechnologies, and here again, this service presents another unique opportunity to offer service to not only the listing client, but the shopping consumer. Again, calling the texting consumer in seconds or minutes is crucial to conversion success, and I also suggest using assumptive yet practical measures here as well to deliver a fantastic first impression.
A Few Script Ideas to Get You Started
“Hi, this is Agent, and I see you’re searching our site, I’m wondering how everything is going, and want to make sure you’re finding everything you need?”
“Hi! This is a service call from Brokerage and we’ve implimented a lot of new features to our search site, and I’m wondering what your thoughts are on how we could further your search experience?”
“Hi, I see you’re in front of our listing at 555 listing address and wondered if there were more questions I could answer?”
“Hi, this is Agent, and I see you’re in front of our listing, and I wondered if you might take just a minute to tell me what you thought of the curb appeal?”
“Hi, we see that you’re in front of our listing and wondered if you might take just a second and give me your impression of the home and how it stacks up to others in the neighborhood?”
The response can be one of two things, either the consumer is not finding everything they’re looking for and you’re now presented an opportunity to offer a solution, or they are enjoying your website or listing and are ready to go with questions, and they immediately see you as an agent with solutions, rather than the typical approach of “Hi want to see my listing?”
But I’m Busy
The success of real time service calls rather than sales calls depends on immediate attention of home shoppers. Conversion must be a team effort. So why not involve office staff to deliver real customer service in real time- this is the next level many seek having invested hours and money into new online and offline technology is practical uses that increase not only your service, reputation, as well as ROI.
Sellers Want to Know What Consumers Think
New technology brings buyers to sellers, but it also offers an opportunity to draw sellers with outstanding conversion. If a home is not selling and you can present more real time feedback from the actual consumer, you’re winning for the seller. If you’re not using technology in a fashion that builds a relationship, you’re only failing yourself.
A great example is that we all know that future neighbor sellers are voyeurs of neighboring listings- if one of these neighbors texts the property and you practiced these methods, you’ve now delivered an impression that others haven’t even thought of- thus a future fan. These same sellers will often traffic your website, imagine if they received this same courtesy call from your IDX- this is a win/win opportunity in cross pollinating customer service as part of your service offering as well as immediate real time live feedback to your sellers.
Forget the Scripts
Why not just mean it for a change? Why not throw out the motive, and simply call with a solution.
