Social Media

Check your Facebook Page before it is deleted: rule breakdown

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Facebook has some surprisingly specific and strict guidelines when it comes to having a Facebook Page, and any violation can lead to permanent deletion of your Page without warning. You should definitely be aware of all of these rules, and that the company can delete your Page “for any reason,” they say.

Facebook Page owners should be aware

While it is important to read all Terms of Service when using any website, we all know the reality is that people rarely do, but as a business, it is important to pay attention, particularly when it comes to Facebook Pages, because you can open your page one day and the entire thing has been shut down, just ask Hell Pizza in New Zealand.

“We reserve the right to reject or remove Pages for any reason,” Facebook says, and they are extremely serious. Without warning, your brand’s Facebook Page could be eliminated – content, fans, and all. There are ways to properly use Facebook Pages, and there are ways to get your Page completely removed from the face of the Facebook planet. Let’s talk about both.

Your Facebook Page cover photo

It seems like a good idea to use your cover photo the same way you would a roadside billboard, right? Wrong. You may not use your cover photo as an ad. Period. Here is what Facebook has banned from appearing in any cover photo, and any infraction may result in complete elimination of your Facebook Page forever (not to be dramatic, but in most cases, appeals fall on deaf ears, say our sources):

  1. No calls to action. You can’t say “get yours now” or “tell a friend” or anything like that in your cover photo.
  2. No contact information. You can’t list your website, phone number, email, address, or anything that Facebook believes should be in your “About” section.”
  3. No purchase information. You can’t say “40% off,” or “$99 special,” or “get yours now on our site.”
  4. No references to Facebook features or actions. You can’t tell people to “like” or “share” or put an arrow pointing from the cover photo to any of these features.
  5. No images you do not own or have the right to use. Also, no deception or misleading visitors.
  6. No encouraging users to upload your cover image to their personal timeline.

Promotions on your Facebook Page

Promotions have always been tricky on Facebook because it is in their best interest to charge you for ad space and promotions, so they are extremely strict and unforgiving, which is why most brands are forced into using sweepstakes apps through Facebook.

The company disallows all of the following not only within a promotion on Facebook, but in advertising your promotion or referencing your promotion elsewhere:

  1. You cannot run any sort of competition, promotion, or sweepstakes on your Facebook Page using Facebook’s features and functionality. You can use one of the apps on Facebook to do it, but you cannot tell anyone to “like/share this update/photo/video for a chance to win,” or “the 1,000th fan wins,” or “photo with the most likes wins,” or even “add a comment to enter.”
  2. You cannot hold Facebook responsible, so you are required to include a disclaimer releasing Facebook from any liability (like “This contest is not associated with or endorsed by Facebook”), so you can include it in the terms of service of your app or your own website.
  3. You cannot collect information without disclosing who receives the information, making sure to note that Facebook is not collecting the data.
  4. You cannot use Facebook features as part of any promotion or participation other than liking your Page, checking in, or connecting to your app. You cannot automatically register any entrant based on a Facebook action (liking, checking in, etc.).
  5. You cannot notify winners through Facebook. You may not use a Facebook message, chat, a post on their wall or your Page, or anywhere on Facebook.

Your Facebook Page name

Facebook has restrictions on what you can and cannot name your Facebook Page and how it is formatted:

  1. Your Page name must match your company name.
  2. You cannot use generic terms and name your Page just “beer,” rather it must be “South Tennessee Hops Beer.”
  3. Your Page name cannot be in all capital letters unless your brand’s name is an acronym.
  4. You cannot use character symbols in the name of your Page, even trademark symbols, bullet points, or excessive punctuation.

The full terms

Click to visit the Facebook terms, or read below, the most recent Terms of Service as of publication of this story. Facebook is quite serious about these rules, and removal of a Page does not come with warning, is not usually restored, and is often brought to Facebook’s attention through someone flagging a page for Facebook’s review.

63 Comments

63 Comments

  1. Trindy

    May 8, 2012 at 10:03 pm

    Great reminder to anyone using FB for business purposes.

    We all get a little lazy when it comes to reading terms of service, that’s something we can’t afford to do as a business entity.

    I’d hate for all that hard work to go up in smoke!

    Thanks for the reminder and highlighting some important aspects of the TOS.

  2. Sheila McPhie Rasak

    May 10, 2012 at 6:31 pm

    I demand a repost next week after my computer recovers from a virus attack. According to Best Buy’s Microsoft Movie maker got hacked. xo

  3. Nick Johnson

    May 10, 2012 at 6:31 pm

    We should all be aware of any potential changes. I think this is a little over-the-top though 🙂

  4. kaflamESQ

    June 22, 2012 at 1:20 pm

    @katemhamilton That IS sneaky! Thanks for the heads up!

    • katemhamilton

      June 22, 2012 at 1:25 pm

      @kaflamESQ Yep, but kind of cool too!

      • kaflamESQ

        June 22, 2012 at 1:26 pm

        @katemhamilton Agreed…more opportunities for getting someone to click..

        • katemhamilton

          June 22, 2012 at 1:38 pm

          @kaflamESQ nice place for the person’s title to appear too, which is good if you use FB for professional reasons. (aka me) 🙂

  5. thehouseofpyne

    June 22, 2012 at 1:39 pm

    @katemhamilton That’s crazy! Thanx for the heads up!

    • katemhamilton

      June 22, 2012 at 1:41 pm

      @thehouseofpyne you bet lady!

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