When I first started to read Agent Genius Magazine, I read a story by Lani Rosales about QR Code technology for real estate. The story, originally published in October of 2008, puzzled me as I wasn’t ready to embrace the technology, YET.
Fast forward to February 2010 and I am geeking out at PodCamp Western MA where the t-shirts sport a QR code on the front. Jaclyn Stevenson, one of the organizers of the PodCamp pioneered the idea to include the code on the shirts. Now I am ready to embrace this cool technology and my brain starts working over how I can best utilize QR codes into my real estate marketing.
Of course I went to Google to see what other agents were doing, but to my surprise there was scant information available, with Lani’s story being the best one. I sat right down and re-read the post and began to formulate my attack.
I could see that this technology was well suited for real estate, it would make my print advertising interactive and useful once again and put me out front as a REALTOR who is trying new things to help sell her listings.
Lately there has been a lot of agents adopting this into their marketing plan and a lot of talk on Twitter and Facebook about using QR Codes for real estate marketing.
Here are my Top Ten Ideas for using QR Codes in real estate:
#1- Sign riders.
I was already purchasing a sign rider for each listing with the property URL on it, so I added a QR code for the url, as well.
I had the local media come do a story on what QR Codes are and how I am utilizing them. This had two goals: teach the local public and get me some exposure.
My boyfriend, Morriss, and I worked up a demonstration video that I can share with my potential clients to help them understand the process.
#4- Video again.
Each of my properties gets a virtual tour video. I include the QR code as a slide at the end of the video.
#5- My blog.
I have my QR Code badge displayed on the home page of my blog so that visitors can scan and go directly to a feed of all of my listings.
#6- Print advertising.
I include the QR code on my “Just Listed” and “Just Sold” postcards. I would also include it in my other print media, if I were in charge of the layout (my broker pays for the advertising). Town and Country Realtors in Leominster, MA has done a great job with incorporating QR Codes into their print advertising.
#7- Business cards.
My new order of business cards will have the QR code featured.
#8- Direct mail.
I am sending everyone in my sphere a mailing with a QR code and an invitation to try it out.
#9- Printed gift items.
I plan to include the code on any calendars, bookmarks, etc. that I may hand out.
#10- Google Map.
In the place of a feed of your listings, or perhaps in addition to the feed, you could create a Google map of your office listings, your personal listings, your open houses, etc. and use a QR Code of the map in your print promotion.
I have recently been working with Clikbrix and so far I really like what they offer. The personalized QR Code that you see at the top of this post was designed by them and I like this idea. Adding the agent’s face and some directions on how to use the code makes it more comfortable for the amateur user. Their site is easy to use and the page that is created is optimized for mobile browsers. The personalized QR code directs the user to a feed of all active listings, which makes it very versatile. There is also a lot of analytics built into their platform, making the process of tracking information much simpler.
Prior to using Clikbrix, I had created a feed of my current listings and used that to create a code for the same purpose. Clikbrix is a subscription, so you could use this idea to accomplish the same result.
I am often asked about the metrics and ROI of my QR code campaign. I think it is still too new to really measure how effective it is, but as to ROI…QR codes are free! I know that use of my QR Code marketing won’t be widespread, as of yet. I am hoping to be an ambassador for this new technology because it is cool, green and fun to use. It is another tool in my listing kit that separates me from the Triple P Realtors (put in a sign, place it on MLS and pray) and it demonstrates to my market that I am an agent that is working hard to learn to ways to help accomplish the sale of their home.
Are you using QR Codes in your real estate marketing? Doing something different that wasn’t mentioned here? Comment please!
AgentGenius.com has no affiliation with Clickbrix.