Another way to sell online
Real estate websites are relatively predictable. There is a picture of a Realtor, a list of links that go to cities, some pictures of houses, maybe an IDX feed, and probably a mention of “#1 Agent” somewhere on the page. Most are primary colors, text heavy, and boring. Snooze.
For years, we’ve asked a number of agents why they don’t use their website more like an graphic designer? Why not post a portfolio as a website or at least offer it as part of that boring website.
Here is a sample that I whipped up in a few minutes (obviously fake):
Click to enlarge.
The above is a simple modification of the Garnish WordPress theme. It’s minimalist and easy to read.
Many consumers are looking for what we lovingly call “real estate porn” meaning they want big pictures and lots of them, but they want transparency too which doesn’t mean your revealing your checkbook, but does mean your revealing your track record.
Imagine if you clicked on one of the listings pictured above, and a full screen image popped up that looks like this:
Click to enlarge.
Why this is a different take
Note that at no point does either page say “I’m number one” or “I’m the best” or “I’m awesome” or any subjective term accordingly? No, the focus is on actual transactions done. Consumers have become skeptical and no longer buy the “I’m number one” line, nor do they trust a Realtor simply because their tagline is “Integrity.” Consumers also know that testimonials have become so wildly manipulated by some real estate insiders, that any cheerleading is often overlooked.
Consumers want to know your track record, and showing them in color and giving them reasons to choose you that are not subjective could skyrocket any successful team or agent as consumers click from site to site, finding monotonous websites that blend together. This works for listing and buyer’s agents.
So why not implement a portfolio style page of your currently listed houses, solds and boughts with giant pictures and legitimate stats?
