AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.
Residential
Business Marketing
Real Estate Rabble – Translators Needed!
I'm calling ITT Tech. It's time they establish a course for translators for the MLS. Often the listings I see are so wacky I...
Business Marketing
Home on De-Range – MLS Mayhem
My dear readers, friends, colleagues and fellow inmates: Please think before you participate in MLS-Speak. If you don't, you'll come off like a horse's...
Business Marketing
The New Language of Un-Real Estate
Welcome to the New World. Recently a colleague and I were discussing all the changes we have witnessed since entering the wacky world of...
Realtors
Referrals, Facebook and the REALTOR trademark
It seems that there was a bit of a kerfuffle recently about a Facebook page that (gasp!) used the word REALTOR® in the URL. Evidently...
Business Marketing
Sell It or Smell It – MLS Pandemonium
Ah, yes, folks – it was a great 4th with sunshine, bar-be-ques, brewskies, and enough grammar and spelling pandemonium on the MLS to set...
Business Marketing
Whatchu talkin’ ’bout, Willis? (MLS laughs)
I’ve been out of town awhile, but the MLS has not let me down in my absence. Like a confused turkey, the MLS ran...
Business Marketing
The great un-sell – MLS whoppers!
Did you ever wonder how some houses get sold? Scott Friedman just posted a great article, "What Sells a Home and Why Most Agents...
Conference Coverage
Techie’s guide to NAR’s mid-year meetings
Are you coming to NAR’s Mid Year Meetings in Washington DC on May 11-13? If so, here’s a quick and dirty guide to what...