If I were to be asked, this would be the framework
Always using an informal voice allows for the following:
- It is not imperative that NAR’s social media person go out and represent the organizational line. What is imperative, however, is that this person know and understand everything going on at the NAR.
- From top to bottom this person must be privy to all events, know the end game of the events, and create target goals that help each activity become a success.
- Alert membership to upcoming training, conferences, new policies, new committees, votes, campaigns, and cheerlead/rainmake for each.
- Thus the job is to build buzz around the organization, talk about improvements, and make known the direction the organization is heading.
- The SM person should also fundamentally avoid discussing the NAR’s position, however, should understand the nuances of misunderstanding in blogs and comment sections around the net. Their job should, in fact, be to simply correct the record as to allow for a debate based in fact, rather than a created reality of a member or non-member.
- The SM person should never engage in outright argument, but invite the crowd to spots where they can become better educated on the truths within and outside of the organization. Inserting a permanent reality into a comment thread allows those that wish to rise above the fray to gain knowledge on the subject. It is never the social media managers job to save everyone, it is simply their job to insert simple wisdom.
- The SM person should have access to every department official to ask direct questions when unsure, and be allowed to provide the information in real time.
- NAR’s representative should always encourage and rally Realtors to get involved. If a blog post is written that complains about a certain outcome of a committee, then provide information that illustrates how to become involved in the process of changing that outcome.
These are just some fundamentals of how I would frame such a position of Social Media Manager for NAR, and I can certainly understand why some have turned down this position already- there’s no proper framework in the public eye for the position, and no one wants to be a scapegoat. I would suggest creating a small panel of those within the space, and allow them to come together on how a social media position should look based on reality, not someone’s best guess.
