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Why anyone should give a crap that Twitter’s likely upping the character limit to 10k

Twitter’s controversial hints about upgrading its signature character count from 140 to 10,000 have many enraged. Fear not, the 10,000 character limit is, ultimately, a good thing.



twitter ipo

The end is near

By this time, you’re probably aware of Twitter’s controversial hints about upgrading its signature character count from 140 to 10,000—a feature similar to the one already implemented in their messaging service (for those living under a rock, this article by SocialTimes offers a pretty comprehensive overview). Naturally, social media troglodytes near and far are coming out of the woodwork to defend or decry the proposed change.


Oh, the humanity

25 years ago, few would have thought that one-sentence summaries and six-second videos would be the preferred marketing trend, but one need only look at platforms such as Twitter, Instagram, and Vine to ascertain low attention span pertinence in modern-day advertising. The average social media user doesn’t want to read more than approximately 250 words, and the prevalence of mobile users means information needs to be clean, quick, and readable on a screen.  With this in mind, it’s easy to see why Twitter’s proposed character limit revision is giving hardcore users heartburn.

Well, take a couple of tums and relax, you guys; the 10,000 character limit is, ultimately, a good thing.

“But Jack,” you protest, “Twitter’s appeal lies in its ability to deliver information in a concise and readable manner! Doesn’t upping the character limit to 10,000 negate Twitter’s entire purpose?” You bring up a good point, imaginary dissenter—but no, changing the character limit doesn’t void Twitter’s mission.

Your timeline won’t show over 140

For starters, the change will only affect the amount of information you CAN upload—you still won’t see more than 140 characters’ worth of text when scrolling through your timeline.

In other words, your browsing experience won’t change insofar as you won’t see any more text on your screen than you’re used to, and those pesky swarms of broken tweets in your feed will likely be condensed into one short paragraph. This also means that small businesses and content managers can still hook customers with the first 140 characters, with the option of providing more information.

Facilitating reads over clicks

That leads us to the simple matter of content consolidation. We’re much more likely to read a couple hundred words than click on a link, especially on mobile platforms. If companies can provide a quick and painless summary within the same platform as their soundbite, the next logical step is increased consumer growth. Convenience is chief among modern marketing aspects, and the 10,000 character limit will absolutely facilitate it.

Consumers are adaptive

“I don’t know, Jack,” you whine, “It seems like customers are going to be confused with a block of content on the page.” Again, that’s a fair point—as speed readers and skimmers, we seem to be startled at the sight of more than a few words—but you’re not giving enough credit to consumers OR businesses.

Consumers are all about convenience; for example, Facebook businesses often have a customer service function on their pages, whereas such functionality is impaired on Twitter, with most businesses defaulting to linking customers to a separate service page—which, in turn, fosters inconvenience and loss of business.

It’s also worth noting that neither consumers nor business content managers are stupid, and both are highly adaptive in their natural habitats.

This, too, is ephemeral

Of course, when all is said and done, the angst over this development is going to pass in the blink of an eye. Look at all the drastic changes in social media interfaces and functionality in the last 6 months; who’s still talking about Twitter’s layout renovation or Facebook’s timeline overhaul? Neither of these platforms is even close to becoming defunct as a result of such changes, and business is still booming on both of them.

Remember, convenience is King—and Twitter is pushing for ownership of the social media kingdom.


Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Social Media

How to quickly make your LinkedIn profile stand out from the masses

(SOCIAL MEDIA) Most of us have a love/hate relationship with LinkedIn, but no matter your feelings, you should be the one who stands out in a crowd – here’s how.




Your LinkedIn is your brand. That’s it. Whether you are job hunting (or people are hunting you), or are showing off your business, insight, acumen, or simply networking; your profile on LinkedIn needs to stay appealing and not drive potential headhunters, bosses, clients, or networking groups bananas.

Let’s start with a three part list of what you MUST do, what you SHOULD do, and what you COULD do.

Here’s what you MUST DO (as in, do it now).

  1. Get a #GREAT LinkedIn photo. Nothing sells you like the right profile picture. No selfies. No mountain biking. Get a professional headshot. Don’t lie about your age. Wear what you wear when you’re on the job. Smile. People are visual.
  2. Simplify your profile. Cut the buzzwords. Cut out excess skills that don’t add to your vision or that don’t represent the kind of job you want. (i.e. most of us can use Outlook but few of us need to mention that skill because we don’t support Outlook). Focus on the skills that are important.
  3. Keep it current. Your LinkedIn should reflect your career and current responsibilities. Update the description. Add new projects. Change your groups as you change in your career and move towards new levels. Indicate when you receive a promotion.
  4. Extra, Extra! Headlines. Don’t use something lame for your headline. How would you want to catch a headhunter to look at you if you could only say 10 words? Make it standout. There are thousands of managers – but only one you.
  5. Custom URL. Just do it. Pick your own URL. It’s FREEEEEEE.
  6. Get the app. Make LinkedIn a part of your mobile life and check it more often than you do Snapchat.

Here’s what you SHOULD DO (Set aside some time at Starbucks and go do this in the next month).

  1. Tell your story. Your summary should bring to live the content of your career. Don’t leave that section blank. Spend some time crafting a cool story. Run it by your professional mentor. Send it to your English major friends.
  2. Connect. Add colleagues. Add partners from other organizations. Use connections to broaden your network. Synch your profile with your address book. Add people after a conference.
  3. Endorse your connections. Identify people you’ve worked with and give them the endorsements – which can get them to come endorse you!
  4. Ask for recommendations. Ask a colleague, partner, or manager to write you a recommendation to help advertise your skills.
  5. Add a nice cover photo. Again, visual people. Some more on that here.

Here’s what you COULD DO (If you’re feeling dedicated, what you can do to give yourself an extra edge.)

  1. Share your media. Upload presentations, videos, speeches, or projects that you can share. (Don’t violate company policy though!).
  2. Publish original content. LinkedIn has a vibrant publishing feature and sharing your original work (or content you’ve published elsewhere) is a great way to share your voice.
  3. Post status updates. Share your reactions. Share articles. Repost from influencers. Be active and keep your feed vibrant.

That’s a quick list to get started. So go start your LinkedIn makeover (and I’ll go do the same). Let’s get connected!

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Social Media

Innovative widget places Instagram Stories right on your website

(SOCIAL MEDIA NEWS) Increase your social media reach with this neat new free to use Instagram Stories widget for your company website or personal portfolio site.



instagram stories widget

Instagram Stories are a great way to integrate video into your marketing strategy. If you’re already investing time and money in this successful strategy, might as well feature Stories on your website too, right?

Well lucky you, Fastory recently released a free widget to add Instagram Stories directly to your site to feature your nifty marketing efforts on desktop. Even though mobile is still dominant with younger generations, desktop users need some love and access to Stories, too.

Fastory CEO Sylvain Weber noted the “widget is the only one fully based on the brand new Instagram Graph API (no private API, validated by Facebook himself).” This pretty much means Fastory is ahead of the game with the newly opened up API, and are basically development pioneers.

Drive awareness and build loyalty by spreading the wonder of your Instagram Stories far and wide with the Stories Widget. Simply log in to Facebook to get the widget, then sync your Instagram Stories stream.

Next, all you have to do is copy the provided HTML code and paste it on your website. Hooray, now you have a widget that automatically updates your website with your latest Stories.

Keep in mind you’ll need an Instagram Business Account for this to work.

If you have more than one business Instagram linked to Facebook Pages, just select the one you want to use from the drop-down menu when getting the widget code.

You can continue that process to select multiple Instagram accounts and generate widget codes for each of them.

Free for a limited time, you can also utilize the Memories feature, keeping a collection of your Instagram Stories on your site instead of having them disappear after twenty-four hours like usual.

All the Stories featured on your site also include a “follow us” button to encourage user engagement and gain you more followers.

Looking for help jazzing up your Instagram Stories? Fastory was originally created as an easy to use design platform to create and customize Stories.

Their mobile-first marketing suite offers drag & drop design featuring animated headlines crafted in Adobe After Effects, fonts from Google Web Fonts, and motion design.

Story creation and editing is collaborative with varying roles and levels of privileges. Plus, you can track visitors in real time to identify drop off points and areas for improvement. Contact Fastory for Story creation pricing information.

And on the free end of things, check out the Instagram Story Widget.

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Social Media

Turns out the secret to brand success on Instagram is Stories

(SOCIAL MEDIA) Instagram is a marketing heaven, and Stories appear to be they key to success (even if they disappear in 24 hours). Let’s discuss.




It’s been over a year since Instagram (or “Insta” as the cool kids call it) launched their Stories feature. And while Instagram Stories may not seem like most obvious place for advertising your business, social media experts say that it has untapped potential as a marketing tool.

The seemingly biggest drawback of using Stories for marketing is that, taking a cue from Snapchat, Instagram Stories are only online for 24 hours, then they disappear forever.

Nonetheless, the analysts at Socialbakers say that businesses should seriously consider marketing via Stories. These experts looked at over 1,000 Instagram accounts from businesses and found that they are being underutilized as a marketing tool.

Stories are extremely popular amongst viewers. There are 300 million active users looking at Stories every day, and that number hasn’t stopped growing since Instagram launched the feature.

Stories also appear at the very top of a user’s feed – although we’re still not exactly sure how Instagram’s algorithms sort these posts.

It’s also important to note that users can’t “like” or leave comments on Stories, so you won’t be able to use these metrics to gauge the success of your Stories marketing. Instead, you’ll have to look at Total Impressions, which tells you how many people have seen your story, or Reach, which tells you how many brand new potential customers saw your story.

With social media platforms always changing their rules and algorithms, it’s getting harder and harder to reach new potential customers, especially without dishing out cash for paid or boosted ads. Stories is a great loophole that allows you to connect with your audience without paying for it.

Don’t get caught up thinking you have to make a high-production video. Short, rough-cut, unpolished videos work great for Stories and give your audience a behind-the-scenes view of your business. Stories can be utilized to tell the story of your brand. And you can even add a poll to your story to increase engagement. For example, Red Bull asks viewers which picture they should post next, keeping the user engaged and clicking.

Social media platforms are always changing, but your business can get an edge over your competitors by staying up-to-date with new formats and features.

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