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Crush it in 2016 by reading these free marketing e-books

reading ebook

With most major holidays over, and the New Year behind us, it’s time to do some self-reflection and start digging into 2016. Make Q1 (and all of your Q’s) more successful than before with these free marketing e-books.

Get your butt in gear this year

With most major holidays over, and the New Year behind us, it’s time to do some self-reflection and start digging into 2016. You may have new business goals, launching new advertising campaigns, or are your brand a facelift, either way there’s no time like the present to learn a few tips that can get you off to a strong start in 2016.

While business is slow for the next week or so, challenge yourself to dive into one of the following marketing books.  Best of all, they’re free and they’re e-books, so you can read them wherever and whenever it’s most convenient.

Recipes for social media success

  1. Social Media Data Cookbook
  2. By Hootsuite

As a small business owner, employee, and freelancer I’m immediately drawn to “simple, useful, and effective” when it comes to tips about my marketing strategy. Hootsuite provides practical, easy tips to boost all of your social media campaigns. This “cookbook” gives you recipes outlining step by step how to turn social media advertising spend into profit.

Optimize your optimization

  1. The Beginner’s Guide to SEO
  2. By Moz

Having good Search Engine Optimization, or SEO, is one of the first things you hear about when you begin talking to someone about marketing. Figuring out the ins and outs of SEO on your own can be daunting, but this easy to read guide will get every business owner rethinking website and content strategies in order to best drive traffic.

Redesign your site with UX in mind

  1. Free Guide to Website Redesign
  2. By Spinweb

Have you properly evaluated your website so that it engages visitors and prompts them to take specific actions? It may be time to redesign your website to drive traffic and maximize leads. This guide walks you through layout, strategies, and metrics needed for successful website design.

Turn those cookies into coins

  1. The Performance Marketer’s Guide to Retargeting
  2. by AdRoll

Retargeting is a strategy that uses cookies to follow bounced website traffic and potential leads, allowing for advertising spend to be focused on a specific audience. Learn why retargeting is important, the channels and methods for capturing your audience’s attention, and how best to set yourself up for success.

Persuade with the power of language

  1. The Conversion Marketer’s Guide to Landing Page Copywriting
  2. By Unbounce

What you say and how you say it matters. Is your website copy engaging potential customers or running them away? With this eBook, discover how to make call to actions that convert, and what 5 key elements all successful landing pages possess.

New year, better business

Take the next couple of weeks and read one, or all of these e-books to acquire new marketing strategies and get inspired – it may be exactly what you need to kick start a successful 2016.


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