Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

AnaylzeWords: Decipher a Twitter user’s personality

A new tool invented by a UT professor can help you decipher the demeanor of a user’s tweets giving you deeper insight into their moods.

royalty free twitter cover photos

royalty free twitter cover photos

Is your potential client a half glass full or half glass empty type?

People use Twitter for all kinds of things – to express emotion, to talk about what’s new in their lives, to promote events, to market for their brand, and more. One psychologist thinks that Twitter can also reveal much about the personalities of its users.

James W. Pennbaker, a professor of psychology at the University of Texas at Austin, has developed a tool that analyzes Twitter activity to predict the tweeter’s emotional, social, and thinking styles. Analyze Words relies on scientific research connecting word use to personality. New data for this kind of research is easy to come by these days, what with millions of users regularly contributing linguistic content over the internet.

Surprisingly, AnalyzeWords focuses less on nouns and verbs, drawing most of its conclusions from the “junk words” that grammatically connect subjects and objects. Junk words include pronouns (I, you, they), articles (a, an, the) and prepositions (with, upon, through).

Find out someone’s leadership qualities

For example, Analyze Words can predict much about personality based on how often the pronoun “I” is used. Using “I” statements indicates introspection, but overuse predicts insecurity, stress, and depression. Other junk word usage patterns can indicate leadership qualities, arrogance, how one interacts socially, and other psychological states. The Daily Mail used Analyze Words to discover that President Obama is upbeat, distant and analytical, while pop diva Katy Perry is depressed and sensory- driven.

To use, simply visit and type in any Twitter handle. The site rates the Twitter user’s emotional, social, and thinking style, displaying three or four of the top scoring attributes within each category. For example, someone might have an angry, upbeat, or worried emotional state. They may have a more “plugged in” social style, might be either personable or distant, or might be called “Spacey/Valley Girl.” Some thinking styles include analytic, sensory, or “in-the-moment.”

Advertisement. Scroll to continue reading.

Bonus idea: While you’re at it, visit and type in your company’s Twitter handle. You might learn something about your brand’s personality.


Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: 9 Austin startups every entrepreneur should know about - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Twitter may soon charge for use of their API, which could limit research of human behavior, and ad analytics tools... what's next?

Social Media

Many Instagram users rely on the Shop tab for doing business, but it's being done away with - what is changing and what can...

Social Media

Twitter has reversed course on banning political ads, but will that ever actually happen?

Opinion Editorials

Elon Musk taking over Twitter has dominated headlines, but his company benefits shuffle has us confused, given his personal history...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.