Connect with us

Social Media

Check your Facebook Page before it is deleted: rule breakdown

Facebook has some surprisingly specific and strict guidelines when it comes to having a Facebook Page, and any violation can lead to permanent deletion of your Page without warning. You should definitely be aware of all of these rules, and that the company can delete your Page “for any reason,” they say.

Published

on

Facebook Page owners should be aware

While it is important to read all Terms of Service when using any website, we all know the reality is that people rarely do, but as a business, it is important to pay attention, particularly when it comes to Facebook Pages, because you can open your page one day and the entire thing has been shut down, just ask Hell Pizza in New Zealand.

“We reserve the right to reject or remove Pages for any reason,” Facebook says, and they are extremely serious. Without warning, your brand’s Facebook Page could be eliminated – content, fans, and all. There are ways to properly use Facebook Pages, and there are ways to get your Page completely removed from the face of the Facebook planet. Let’s talk about both.

Your Facebook Page cover photo

It seems like a good idea to use your cover photo the same way you would a roadside billboard, right? Wrong. You may not use your cover photo as an ad. Period. Here is what Facebook has banned from appearing in any cover photo, and any infraction may result in complete elimination of your Facebook Page forever (not to be dramatic, but in most cases, appeals fall on deaf ears, say our sources):

  1. No calls to action. You can’t say “get yours now” or “tell a friend” or anything like that in your cover photo.
  2. No contact information. You can’t list your website, phone number, email, address, or anything that Facebook believes should be in your “About” section.”
  3. No purchase information. You can’t say “40% off,” or “$99 special,” or “get yours now on our site.”
  4. No references to Facebook features or actions. You can’t tell people to “like” or “share” or put an arrow pointing from the cover photo to any of these features.
  5. No images you do not own or have the right to use. Also, no deception or misleading visitors.
  6. No encouraging users to upload your cover image to their personal timeline.

Promotions on your Facebook Page

Promotions have always been tricky on Facebook because it is in their best interest to charge you for ad space and promotions, so they are extremely strict and unforgiving, which is why most brands are forced into using sweepstakes apps through Facebook.

The company disallows all of the following not only within a promotion on Facebook, but in advertising your promotion or referencing your promotion elsewhere:

  1. You cannot run any sort of competition, promotion, or sweepstakes on your Facebook Page using Facebook’s features and functionality. You can use one of the apps on Facebook to do it, but you cannot tell anyone to “like/share this update/photo/video for a chance to win,” or “the 1,000th fan wins,” or “photo with the most likes wins,” or even “add a comment to enter.”
  2. You cannot hold Facebook responsible, so you are required to include a disclaimer releasing Facebook from any liability (like “This contest is not associated with or endorsed by Facebook”), so you can include it in the terms of service of your app or your own website.
  3. You cannot collect information without disclosing who receives the information, making sure to note that Facebook is not collecting the data.
  4. You cannot use Facebook features as part of any promotion or participation other than liking your Page, checking in, or connecting to your app. You cannot automatically register any entrant based on a Facebook action (liking, checking in, etc.).
  5. You cannot notify winners through Facebook. You may not use a Facebook message, chat, a post on their wall or your Page, or anywhere on Facebook.

Your Facebook Page name

Facebook has restrictions on what you can and cannot name your Facebook Page and how it is formatted:

  1. Your Page name must match your company name.
  2. You cannot use generic terms and name your Page just “beer,” rather it must be “South Tennessee Hops Beer.”
  3. Your Page name cannot be in all capital letters unless your brand’s name is an acronym.
  4. You cannot use character symbols in the name of your Page, even trademark symbols, bullet points, or excessive punctuation.

The full terms

Click to visit the Facebook terms, or read below, the most recent Terms of Service as of publication of this story. Facebook is quite serious about these rules, and removal of a Page does not come with warning, is not usually restored, and is often brought to Facebook’s attention through someone flagging a page for Facebook’s review.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Continue Reading
Advertisement
63 Comments

63 Comments

  1. Trindy

    May 8, 2012 at 10:03 pm

    Great reminder to anyone using FB for business purposes.

    We all get a little lazy when it comes to reading terms of service, that’s something we can’t afford to do as a business entity.

    I’d hate for all that hard work to go up in smoke!

    Thanks for the reminder and highlighting some important aspects of the TOS.

  2. Sheila McPhie Rasak

    May 10, 2012 at 6:31 pm

    I demand a repost next week after my computer recovers from a virus attack. According to Best Buy’s Microsoft Movie maker got hacked. xo

  3. Nick Johnson

    May 10, 2012 at 6:31 pm

    We should all be aware of any potential changes. I think this is a little over-the-top though 🙂

  4. kaflamESQ

    June 22, 2012 at 1:20 pm

    @katemhamilton That IS sneaky! Thanks for the heads up!

    • katemhamilton

      June 22, 2012 at 1:25 pm

      @kaflamESQ Yep, but kind of cool too!

      • kaflamESQ

        June 22, 2012 at 1:26 pm

        @katemhamilton Agreed…more opportunities for getting someone to click..

        • katemhamilton

          June 22, 2012 at 1:38 pm

          @kaflamESQ nice place for the person’s title to appear too, which is good if you use FB for professional reasons. (aka me) 🙂

  5. thehouseofpyne

    June 22, 2012 at 1:39 pm

    @katemhamilton That’s crazy! Thanx for the heads up!

    • katemhamilton

      June 22, 2012 at 1:41 pm

      @thehouseofpyne you bet lady!

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Facebook’s Résumé takes another shot at LinkedIn

(SOCIAL MEDIA) Facebook took another swipe at LinkedIn by introducing a new Résumé feature.

Published

on

resume On This Day load bob alice terrorism trends fine spam facebook advertising jobs earnings

Any job hunter is likely familiar with the little section somewhere during the application process where you’re asked to enter in social media information. Thankfully, Facebook is usually an optional field.

While I try to keep what the public can see of my social media profiles toned down enough as to not cause my grandmother to blush, I’m still not quite comfortable sharing my profile with prospective employers.

I’m sure many out there feel the same, and Facebook knows this.

Tinfoil hat theories aside, LinkedIn may be shaking in their boots as Facebook begins to advance their growth in the professional sector in their pursuit of social media domination.

Facebook has begun experimenting with a new Résumé/CV feature that works as an extension of your standard “Work and Education” section on a Facebook profile page, allowing users to share work experience in more detail with friends and family but most importantly: potential employers.

Luckily, the new Résumé/CV feature won’t be sharing personal photos or status updates, but will rather combine all the relevant information into a single, professional-looking package.

So far this feature appears to be rolled out to a small number of users, and it’s unclear when it will be officially launched, but this isn’t the first time Facebook has dipped their toes in the waters of the job sector, or took a jab at LinkedIn.

Several months ago, Jobs was launched, a feature that allows Business Pages to post job openings through the status composer, and keep track of them on their Page’s Jobs tab.

A Facebook spokesperson commented on the intent behind the new Résumé/CV feature, “At Facebook, we’re always building and testing new products and services.

We’re currently testing a work histories feature to continue to help people find and businesses hire for jobs on Facebook,” and so this is just the beginning of Facebook’s plan to become a one-stop-shop and create a more seamless way for people to find and get jobs.

Continue Reading

Social Media

Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

Published

on

food delivery facebook

Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

Continue Reading

Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

Published

on

mid-roll

In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories