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Corner Bakery forbids photography inside their restaurants, “it’s policy”

(Social Media) Try pulling out your phone in a Corner Bakery today and you’ll get aggressive employees yelling at you to stop. Is this rule good or bad for a brand?

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Corner Bakery prohibits photography, be careful with your phone

While most companies beg their patrons to snap shots of their products, staff, or services, the restaurant chain Corner Bakery feels the opposite, in fact, their staff will yell at you from across the building, chastising you for taking any photographs.

At the Corner Bakery in Fort Worth, Texas, Benn Rosales, the CEO of The American Genius took his family for a quick breakfast and was shooting the following image when a male employee raised his voice, “you can’t take pictures in here.”

Rosales continued, as he asked the employee, “don’t you want me to tweet and share with the world my experience? Do you not want me to publicly celebrate my visit to your restaurant?”

“It’s the rules!” the employee insisted.

Rosales, along with his wife and daughter (who is recovering from surgery and using a scooter for mobility) were on their way out and chose to leave without confrontation, but the employee was still angrily yelling upon their exit.

corner bakery cafe

This policy is “operationally destructive”

“As a publisher, I can tell you that this is operationally destructive to a company’s public relations efforts,” Rosales asserted. “To allow someone to enjoy your restaurant and want to tell people about service, food quality, or ambiance of the restaurant, such a policy would make that impossible.”

This particular location is not in a boring strip mall, rather in Fort Worth’s beautiful historic district where Rosales was on vacation with his family and had just finished a meal while discussing the historical buildings in the area.

Rosales concluded, “I was preparing to share photos of a sentimental breakfast, having visited this location on every Fort Worth visit I’ve taken with my family. Just like any other picture snapping patron, my intention was simply to share a positive experience with our many followers, but an aggressive employee turned a lovely family moment into a confrontation, and converted a positive experience into a negative (and public) experience.”

Is it legal?

While businesses have the right to restrict photography on their private property, it is legal to take images of the exterior of any commercial building, and for brands that restrict photography, it is standard to have those policies clearly stated in the building, particularly before entry – for example, entering a tech company office like Google, you sign a form at the door that as a visitor, you will not take or share any photos.

The social media experts weigh in

“That’s decided anti-social,” social media expert, Fran Stephenson, Principal at Step In Communication tells us. “In this environment of ratings and reviews, the potential for a shared picture online can be a positive force for a business. I see no downside, but there are some businesses who still don’t believe in the power of a solid online presence.”

“If there is a no-pictures policy, then it should be, at a minimum, written down, and also posted. Beyond being a baseless and idiotic claim, it is self-defeating,” said Mark Story, Social Media Lead at the National Cancer Institute. “What if you tagged the Corner Bakery in a post and have hundreds or thousands of friends? What if you wrote about how great their muffins are in your popular and well publication? Instead, whomever said this to you dug their own online grave.”

Other experts had more harsh criticism, but there is a consensus against this policy – we could not find one expert that agreed with Corner Bakery’s position on the matter.

Unfortunate and misguided

At last search, there are thousands of user-generated photos online that have been taken inside of this Corner Bakery and posted online, and Rosales had seen photos on Yelp before entering, saw no notice that photography was not allowed, and opined that this policy is unfortunate and misguided.

There is no mention on the company site that photography is forbidden, and we have reached out to Corner Bakery for comment on this policy.

All images in this story were taken by Rosales and do not appear elsewhere online.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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7 Comments

7 Comments

  1. Michael Bray

    March 15, 2015 at 10:47 am

    What an unfortunate circumstance! As a real estate professional I often take clients to one of our several neighborhood locations after a day of showing houses for a fantastic cup of coffee and slice of their to-die-for crumb cake. Quite often we will take a photo to add to our tour of homes and neighborhoods. While we have not experienced the same treatment it would be highly embarrasing and I am not sure we would handle it with the same grace you showed.

    I too have reached out to their corporate offices to get a clarification of their policy. Hopefully yours was an isolated incident and not a misguided policy. Until I get a satisfactory answer, I guess I am going to miss that crumb cake!

  2. Pingback: Photography Forbidden in the Corner Bakery

  3. Maya Thomas

    March 15, 2015 at 12:31 pm

    I can relate! This happened to me at 7 Fish restaurant in Key West. I’m a real estate broker in Key West and I love to share all of the wonderful places to eat and things to see and do on social media so that our island guests can plan a really fun vacation. I was excited for an evening out with my husband. We both work a great deal and we both volunteer every day after work for 3 hours so we can never eat out during the week. We also volunteer for 4 hours on Saturdays. We live outside of the city so dinner in the city is a rare and special occasion. 7 Fish was so rude to us it ruin our experience, our evening and our dinner. 7 Fish also yelled at me about taking a picture. It was terrible. From that point on even the food wasn’t good. My good time was squashed. It seemed like the service took for ever and the food was mediocre, at best. When you’re posting pictures and interacting with your friends and their liking your pictures it adds an element of fun. Especially for us because we have zero personal life after work and volunteer activities.

  4. Debbie Saviano

    March 15, 2015 at 3:30 pm

    This is so timely Marti as I have had quite the opposite experience?
    I use the #CornerBakery as a Meeting place with Clients and even have #CornerMeetUps around the country when I travel.
    I too am a Fan of Social Media and so naturally, Post • Document • Tweet my Experiences.
    Each time I am in a Corner Bakery I am those who are with me are engaging on Social Media with plenty of pics flowing.
    Managers even take pictures with us.
    Corner Bakery shares my Tweets and my Pics and are highly Engaged ON LINE.
    Would be most interesting to get the “Official Reaction” from Home Office.
    Until then I will continue to “Share the Experiences”.

  5. Renae McBrian

    April 11, 2015 at 7:44 pm

    I think this is a store by store policy. All of the California stores allow (and encourage) photos in our stores. It’s good for business for word, pictures, comments, reviews, etc. to be spread via social media, and we are more than happy to snap pictures of guests. The only thing we DON’T allow (at least in the Westlake Village location) is taking pictures with celebrities, as it disturbs our business in general and the celebrities as people and customers.

  6. Mike

    May 13, 2015 at 10:18 am

    So 2 months after this, Corner Bakery is having a selfie contest to take a picture of you and your salad: https://cornerbakerycafe.fbmta.com/shared/images/227/227_20150508461801.jpg

  7. Pingback: Agencies bundling professional photographers into travel packages - The American Genius

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Social Media

Facebook’s Résumé takes another shot at LinkedIn

(SOCIAL MEDIA) Facebook took another swipe at LinkedIn by introducing a new Résumé feature.

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Any job hunter is likely familiar with the little section somewhere during the application process where you’re asked to enter in social media information. Thankfully, Facebook is usually an optional field.

While I try to keep what the public can see of my social media profiles toned down enough as to not cause my grandmother to blush, I’m still not quite comfortable sharing my profile with prospective employers.

I’m sure many out there feel the same, and Facebook knows this.

Tinfoil hat theories aside, LinkedIn may be shaking in their boots as Facebook begins to advance their growth in the professional sector in their pursuit of social media domination.

Facebook has begun experimenting with a new Résumé/CV feature that works as an extension of your standard “Work and Education” section on a Facebook profile page, allowing users to share work experience in more detail with friends and family but most importantly: potential employers.

Luckily, the new Résumé/CV feature won’t be sharing personal photos or status updates, but will rather combine all the relevant information into a single, professional-looking package.

So far this feature appears to be rolled out to a small number of users, and it’s unclear when it will be officially launched, but this isn’t the first time Facebook has dipped their toes in the waters of the job sector, or took a jab at LinkedIn.

Several months ago, Jobs was launched, a feature that allows Business Pages to post job openings through the status composer, and keep track of them on their Page’s Jobs tab.

A Facebook spokesperson commented on the intent behind the new Résumé/CV feature, “At Facebook, we’re always building and testing new products and services.

We’re currently testing a work histories feature to continue to help people find and businesses hire for jobs on Facebook,” and so this is just the beginning of Facebook’s plan to become a one-stop-shop and create a more seamless way for people to find and get jobs.

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Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

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Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

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Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

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In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

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