Corner Bakery prohibits photography, be careful with your phone
While most companies beg their patrons to snap shots of their products, staff, or services, the restaurant chain Corner Bakery feels the opposite, in fact, their staff will yell at you from across the building, chastising you for taking any photographs.
At the Corner Bakery in Fort Worth, Texas, Benn Rosales, the CEO of The American Genius took his family for a quick breakfast and was shooting the following image when a male employee raised his voice, “you can’t take pictures in here.”
Rosales continued, as he asked the employee, “don’t you want me to tweet and share with the world my experience? Do you not want me to publicly celebrate my visit to your restaurant?”
“It’s the rules!” the employee insisted.
Rosales, along with his wife and daughter (who is recovering from surgery and using a scooter for mobility) were on their way out and chose to leave without confrontation, but the employee was still angrily yelling upon their exit.
This policy is “operationally destructive”
“As a publisher, I can tell you that this is operationally destructive to a company’s public relations efforts,” Rosales asserted. “To allow someone to enjoy your restaurant and want to tell people about service, food quality, or ambiance of the restaurant, such a policy would make that impossible.”
This particular location is not in a boring strip mall, rather in Fort Worth’s beautiful historic district where Rosales was on vacation with his family and had just finished a meal while discussing the historical buildings in the area.
Rosales concluded, “I was preparing to share photos of a sentimental breakfast, having visited this location on every Fort Worth visit I’ve taken with my family. Just like any other picture snapping patron, my intention was simply to share a positive experience with our many followers, but an aggressive employee turned a lovely family moment into a confrontation, and converted a positive experience into a negative (and public) experience.”
Is it legal?
While businesses have the right to restrict photography on their private property, it is legal to take images of the exterior of any commercial building, and for brands that restrict photography, it is standard to have those policies clearly stated in the building, particularly before entry – for example, entering a tech company office like Google, you sign a form at the door that as a visitor, you will not take or share any photos.
The social media experts weigh in
“That’s decided anti-social,” social media expert, Fran Stephenson, Principal at Step In Communication tells us. “In this environment of ratings and reviews, the potential for a shared picture online can be a positive force for a business. I see no downside, but there are some businesses who still don’t believe in the power of a solid online presence.”
“If there is a no-pictures policy, then it should be, at a minimum, written down, and also posted. Beyond being a baseless and idiotic claim, it is self-defeating,” said Mark Story, Social Media Lead at the National Cancer Institute. “What if you tagged the Corner Bakery in a post and have hundreds or thousands of friends? What if you wrote about how great their muffins are in your popular and well publication? Instead, whomever said this to you dug their own online grave.”
Other experts had more harsh criticism, but there is a consensus against this policy – we could not find one expert that agreed with Corner Bakery’s position on the matter.
Unfortunate and misguided
At last search, there are thousands of user-generated photos online that have been taken inside of this Corner Bakery and posted online, and Rosales had seen photos on Yelp before entering, saw no notice that photography was not allowed, and opined that this policy is unfortunate and misguided.
There is no mention on the company site that photography is forbidden, and we have reached out to Corner Bakery for comment on this policy.
All images in this story were taken by Rosales and do not appear elsewhere online.
Why Trump’s lawsuit against social media still matters
(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.
It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.
Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.
Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.
This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:
In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.
In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.
Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.
Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.
You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.
However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.
Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore
(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.
After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.
Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.
But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.
McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.
Live events also keep people on your site for longer, resulting in richer conversion opportunities.
The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.
There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.
Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.
LinkedIn is nixing Stories this month (LinkedIn had Stories!?)
(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.
Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.
This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.
Why is LinkedIn retiring Stories?
According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”
After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.
What does this mean for users?
Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.
What’s next for LinkedIn?
According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.
“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.
Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.
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