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Facebook buys Instagram for $1 billion

Instagram has been purchased by Facebook for $1 billion, and the company says the talent and technology will move offices to join the Facebook crew as they continue to grow the Instagram brand.

Facebook’s big acquisition

According to Instagram, the photo application company has been acquired by Facebook for $1 billion in stock and cash. The company has already raised $47 million in funding through high profile firms like Benchmark Capital and Andreessen Horowitz.

Founder Kevin Systrom said in a statement1 that the app will remain in its current state with users still following the same users and having access to the same free features, and there will be more added as the Instagram team joins Facebook. Systrom notes that the company will be “working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”

Systrom said, “When Mike and I started Instagram nearly two years ago, we set out to change and improve the way the world communicates and shares. We’ve had an amazing time watching Instagram grow into a vibrant community of people from all around the globe.”

On his personal timeline, Facebook founder, Mark Zuckerberg said, “For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”

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Facebook doesn’t plan more major acquisitions

Zuckerberg adds, “This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”

In March, Instagram’s user count surpassed that of Foursquare2 and had already added Facebook features in early January3. Instagram founders were named in the 2011 Genius 50 Power Moves list for their aggressive expansion, funding accomplishments and their app going mainstream.

Instagram was recently launched for Android devices after a long wait, but took heat4 for collecting emails for users to be “first in line” in exchange for their email, yet there was no line, and users found out long after the press – the company was obviously sidetracked with their acquisition, but we are left to wonder what they/Facebook will do with the still unexplained shady email address collection snafu.

1 Instagram’s statement
2 Instagram surpasses Foursquare
3 Instagram’s Facebook features
4 Instagram launches on Android

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

18 Comments

18 Comments

  1. Tinu Abayomi-Paul

    April 9, 2012 at 1:36 pm

    I’m hesitant to believe that Facebook is going to stick to that plan. I bet they’ll start out that way. They may even intend to let Instagram keep doing its thing. But in 2 years, it’ll be FriendFeed all over again. Not that the most useful part of FF was EVER integrated into FB.

    So close to bursting their own bubble…

  2. Benn Rosales

    April 9, 2012 at 1:52 pm

    I’ve always thought the app was overrated, they have to hold a patent on something else fb wants, a pic app that has 20 rivals? There’s more here.

  3. Luthando

    April 9, 2012 at 5:24 pm

    $1 billion dollars ?! Wow. That could feed all the starving people in Africa !

  4. Steve Scott

    May 10, 2012 at 6:32 pm

    Wow, that’s a lot of ‘Likes’!

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