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Four benefits of LinkedIn’s new Brand Pages

LinkedIn has announced Brand Pages are available to all companies now, and we’ve outlined four benefits of the new feature.



LinkedIn launches Brand Pages

Companies all around the world have found ways to further their professional influence, create a stable and recognizable brand, and connect with customers or clients through social media and other online efforts. They have created beautiful websites, Twitter backgrounds, and Facebook covers to showcase their brand and build a cohesive online presence. And as a professional yourself, you know that others like you are always looking for a new method to reaching your customer base. Now there’s one more option to add to your list.

LinkedIn has been used for years by companies hoping to connect to current employees and even potential employees. Now it has a stronger method for your company to connect with customers, too. You can now brand your LinkedIn profile to match all your other social accounts. But it’s more than that, there are several features for businesses that you can benefit from. Take a look at the list below.

Brand Your Page – The first and most obvious benefit of LinkedIn’s new features for businesses is that you can incorporate and rightfully showcase your brand to all those who view your page. This allows customers to feel more at ease to browse your page when they recognize the logo. With so many knock-offs and fraudulent accounts out there, this is a great way to reassure your clientele.

Focus on Your Important Content – Instead of your LinkedIn status updates being hidden and buried beneath other information, it’s now the first thing users will see. You can keep your audience informed and engaged. Have a new company blog post? Post it and it will be at the top of your page. Want to discuss a newly-released product, now you have the perfect place for that information.

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Reach More People – LinkedIn’s new branded pages are accessible through mobile devices and tablets, making sure that everyone that wants to can visit your newly-designed page. Usually mobile or tablet sites come later with such a change, so it’s nice to have all your options available to you right away.

Showcase Your Products – Do you have a few products you’d like others to see? Now you can shine the spotlight on your for-sale items. So, not only is LinkedIn’s new design information and brand-friendly, it also encourages your customers to interact, engage, and even purchase, which will, in turn, bring them back to your website. And that means more valuable traffic.

If you don’t already have a LinkedIn page for you company, now’s the time to set it up. If you currently have one, take some time to redesign your profile so your brand is prominent and note-worthy. Your brand deserves to be seen, on all your social pages. LinkedIn is no exception, and now they’ve made it possible to have an even stronger online and social reputation.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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