LexBlog brings legal pros into the 21st century
No matter the industry, every business owner needs to incorporate some form of marketing in order to reach ultimate success. Some industries naturally gravitate toward social media, but there are professionals of other industries that may need a little help in that department. One such industry is the law industry. Attorneys and other law professionals are awesome and knowledgeable in what they do, but many don’t have much time to devote to researching social media tactics. Some lawyers decide not to spend this time to understand their social media options because a lot of their business comes from word-of-mouth referrals. That’s where LexBlog comes into the picture.
LexBlog offers social media solutions for law firms and practices. LexBlog’s main focus is on blogs and social accounts and helping attorneys to showcase themselves as authorities in their industry, which will hypothetically garner more clients walking through their doors.
LexBlog creates and maintains blog content and social posting for its customers, and their staff is made up of over 6,000 writers who have a stable knowledge of the legal industry, ensuring that the blog content is valuable to potential clients and worthy of publication. According to LexBlog, legal blogging is more than just getting a name out there for the public to see, it’s also about providing quality, engaging content. They also guarantee that the work is never outsourced.
Expanding any firm’s online footprint
LexBlog encourages attorneys to think of it as an investment. Over time, those law professionals with more extensive online presences will get more business, as most people search online for information on any given professional, but especially attorneys. LexBlog also offers technical support 24-hours a day, which is great for those attorneys who work non-traditional hours or are too busy with clients during normal work hours to call technical support.
No matter the size of a law firm, LexBlog probably has a plan that will fit, as they offer a plan for solo attorneys, mid-sized, and large firms. But LexBlog also offers educational services so their customers can learn how to develop these social media skills, which allows them to better monitor their own blogs and social accounts. LexBlog puts the social media control back on the attorney, even when an outside marketing company is involved. Instead of working on their own, LexBlog is determined to work with their customers to achieve success.
The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

Kevin O'Keefe
February 7, 2013 at 6:14 pm
I am the CEO and founder of LexBlog. Thanks for the article. I want to clarify that we do not create, provide, or sell content. We believe lawyers receive their best work by virtue of relationships and word of mouth. We empower lawyers to network through the Internet so as to build those relationships and enhance their word of mouth reputation. Like any networking, online or offline, real authenticate engagement is required.