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MLS Fail Shots – Do You Remember Your First?



Once upon a time a beautiful baby boy was born.   He knew he had to crawl before he could walk, walk before he could run, run before he could become the real estate rock star we all know and love today.   He was special and destined for greatness.  Some day he knew he would be notorious famous.  Maybe today is that day.

What this little boy didn’t know is that after he grew up  his inner child would turn on him and send the photos to his very first listing ever to me.

Warning:  If there are children, pregnant women, daisies, elderly people, puppies, ill folks or frail people have them leave the room right now.

Ladies and gentlemen of Agent Genius readership I give you the best of the worst of Matt Stigliano.

The Back 40

Selling feature rusty gas meter

Nothing says “upgrades and features” like a rusty meter clinging to life on the side of home.  What Matt didn’t hear is that as he walked away the meter whispered in that Haley Joel Osment *I see dead people* voice, “Take me with you.  Save me.”

You Just Know A “Rock of Love” Contestant Lived Here


The stagers delight.  Left to right, starting at the pharmapseudicals, follow the white cable, past the “curtains” up and over TV #1, past the blushing bride, then follow the black cord down to the strip fest that happened in the “magic room” about a half an hour before Matt showed up to take that picture.  I called it TV #1 for two reasons:  First so you can double back and look at that curtain rope rod and also so you can start counting.

Robin’s Egg Gone Wrong

Did sasquatch hang these pictures

Have a seat and help yourself to some of those tasty grapes on the table.  You know you want some.  (don’t look at the grime around the door knob, it’s really nothing)  Did sasquatch live in this house?  Why are all of the photos touching the ceiling and why is there a little tiny cowboy boot hanging from a string in the middle of the room?   Yee, haw!  Oh, before you leave, inventory TV #2 and TV#3.

Not Enough Room To Change Your Mind

Just one more bed

Sponge Bob isn’t the only hostage here.  He’s trapped on a shelf with a dozen others.  All they want to do is get off the shelf and watch TV #4 or maybe even TV #5.  Maybe they’d get down and stretch their legs if there was an inch of space … somewhere.

This Probably Isn’t The Only Raid That Happened Here

Maple Syrup or Raid anyone

Check it!  A listing contract on the kitchen table so smokin’ hot it’s red!  Good thing there’s oven mitts nearby.  Take the tour of condiments on the kitchen counter from left to right:  Genuine Aunt Jemima Maple Syrup, Raid!, Salt, Oil.  I think there’s a bottle of rubbing alcohol on the kitchen table by the plant, even.  Matt, what did this house smell like and what they hell were they cooking?

Alright, everyone give Matt a round of applause for having the guts to share the photos of his first listing.  Do you have the guts to show photos of your first listing?

Thanks, Matt.  You’re a great sport.  You’ve obviously paid your dues.  We all hope that *everything* about your real estate career got better after this listing.

Written by Chris Griffith, a Realtor Associate at Keller Williams Elite Realty in Bonita Springs, Florida. Chris is the author of Real Life and Real Estate In Bonita Springs, and a real estate columnist at Naples Daily News. Chris is active in social media and can be found on social networking site Twitter as Twitterzilla.

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  1. Joe Loomer

    June 2, 2009 at 6:30 am

    I can see the MLS remarks – “Televisions Convey”

    Is that a FISH BOWL over the vent hood in the kitchen?

    Navy Chief, Navy Pride

  2. Chris Griffith

    June 2, 2009 at 6:33 am

    Nice catch, I missed that. For *whatever* reason it’s over there, I think it is the light bulb cover for the bare bulb over the kitchen sink … or a fish bowl.

  3. Paula Henry

    June 2, 2009 at 6:34 am

    Chris – you weave a great story 🙂 In all fairness to Matt, this is one of those homes which probably deserved less pictures – how do you tell your clients their home will get more showings without pictures?

    I don’t think I still have pictures of my first listing, but it was a mess most of the time and lots of room for improvement. Luckily for me and my clients – back then, in California, you didn’t need pictures to sell a home.

  4. Chris Griffith

    June 2, 2009 at 6:42 am

    Paula I agree with you about that house. I’m not sure I can get photos of my first listing. They would probably be pretty crappy. I remember it was a white on white house, floor walls, cabinets, counters. We’ve changed MLS systems so many times it could be lost.

  5. Ken Montville - The MD Suburbs of DC

    June 2, 2009 at 7:18 am

    Love the same ceramic (?) tile throughout the house. They must’ve gotten a deal.

    Actually, this is mildly encouraging to know that I’m not the only one who gets listings like this and have to figure out a way to market it and make it sound really special. At least there aren’t any beer cans or Jack Daniels bottles in sight.

  6. Chris Griffith

    June 2, 2009 at 7:27 am

    Ken, the room with TV’s 4 & 5 has a tube of something and a jar of something on the dresser. It’s a kids room, I think. It looks like a pair of panties on the bed, too. I left that one alone.

    :: gulp ::

  7. Matt Stigliano

    June 2, 2009 at 8:58 am

    Well, what do I say?

    I sent Chris these photos knowing full well she wouldn’t hold back on me. They certainly aren’t the best photos of a house. It was my first listing and my first referral as well. I was thrilled, excited, and hoping for the best. It was also my first experience working with Spanish speaking clients whose English was rough around the edges at time – I did learn patience from that experience (and how to save the number on speed dial of an agent I know who speaks fluent Spanish).

    I tried to explain the “clean up” aspect of the photo process, but somehow my Spanish/English skills seemed to fail. I was desperate though and did what I could with the listing. The sellers wound up never selling the home, they canceled the agreement when it finally sunk in that they weren’t going to have enough money to buy the house they wanted to buy after selling this one – even at a premium price (which it was bound to fetch with these photos).

    To answer Chris’ question, the house smelled…well clean. Too clean in fact. It seems the sellers’ idea of “cleaning up” involved several gallons of bleach in a mop bucket run through the house. I don’t like the smell of bleach and I was literally dizzy after my appointment. I don’t even think the bleach was diluted – just straight out of the bottle. Whew.

    For the record, there was one more TV in the house, in the other bedroom. The can of Raid? Well, I completely missed that, even when I sent the photos to Chris and added some notes of what to look for. Nothing says “welcome home” like bug spray. The doors were all pretty dirty especially at the bottom – interestingly enough, there were no dogs or cats (who often cause that sort of dirt on doors and windows). The child’s bed did indeed have a pair of kids underwear on it and there is no way I’m going to jail because a seller thought I was touching their kids underwear. Try explaining that one to your cell mate.

    Maybe next time I’ll share my first experience with a “professional” photographer. The $40 down the drain because the photos made the home look horrible and both the seller and I agreed that we could do better making pencil sketches of the house (and neither of us went to The Art Institute).

    I’ll stop back in and see who else wants to bash me…haha.

  8. Matt Stigliano

    June 2, 2009 at 8:59 am

    Oh, I forgot to add…some of the photos are strategic. They were covering random holes in the wall.

    We also never had a showing. Well we had one scheduled, but the agent canceled it when he arrived. I wonder why.

  9. Chris Griffith

    June 2, 2009 at 9:55 am

    Bash you? We *love* you. In a tough love, you’re like family so you have to put up with it, kind of way.

  10. Louise Scoggins

    June 2, 2009 at 10:16 am

    The MLS Fail shots is my absolute favorite post to read!! One of these days I am actually going to send in some on the pics I find on my MLS. My first listing was my sister’s house and luckily I was on a team them and had some help with the pics (plus, her house was…well, much better than this one). Yay Matt for putting yourself out there for a tease!!! Hilarious, as always.

  11. Diane Schubach

    June 2, 2009 at 1:34 pm

    It’s not just new agents posting these types of pictures! I see them all the time from veterans.

  12. Lani Rosales

    June 2, 2009 at 3:59 pm

    OMG AWESOME LMAO- how much lipstick CAN you cram onto a pig’s face? wow. LOL… Matt, you’re so brave!

  13. Chris Griffith

    June 2, 2009 at 6:54 pm

    Thank you, Louise.

    Diane, I agree whole heartedly.

    Lani, I can’t come to the phone right now … I am currently in therapy crying about my childhood.

  14. Benn Rosales

    June 3, 2009 at 8:37 am

    Matt, I’m sure you’ve learned by now that if the listing is worth listing, then waiting until the home is ready is the best course of action/medicine for the client. It costs money to list a property, and you only get ‘one’ just listed which is what I say to every seller, and we don’t want it out there until it’s perfect. It’s very difficult when dealing with financials of a seller that just cannot afford to do anymore, move furniture to storage, etc, a true to life family that needs every bed, it can be very tough situation- I think what your photos bring to mind most are those challenges in that even though the photos are worth a 1000 words, they don’t always tell the whole story, meaning, it’s easy to make fun of the agent, but sometimes, the agent gets little choice- not every home is a supermodel to everyone, but I bet to someone, this home is/was. Thanks for letting us read the whole story!

  15. Missy Caulk

    June 4, 2009 at 6:41 am

    I think my first photos are long gone, many computers later. But, it was sure fun to see Matt’s.

  16. Matt Stigliano

    June 7, 2009 at 7:10 am

    Chris – That “you’re like family” way can be the hardest some times. It’s easier to take criticism from strangers. Haha.

    Louise – I encourage everyone to submit their worst. It’s actually kind of refreshing to have the monkey off my back now. “Ok, I admit, they weren’t the best.” – Just makes me feel like I finally got it off my chest and I am free of the photo-demons that once haunted me.

    Diane – I have a lot of thoughts on the concept of new vs. experienced. Although I know I can learn a lot from the experienced agents out there (and do), I also know there’s a lot of experienced agents out there, who for lack of a better word…suck.

    Lani – You and Benn brought me on board to show the honest picture of what life as a new agent is like. I thought it only fair that I keep to that pattern. Plus, Chris is hysterical and I couldn’t wait to see what kind of comments she’d have for me. She even asked me if I wanted to remain anonymous, but I knew that by doing that I would be breaking most of what I stood for.

    Chris – I can’t come to the phone either, I’m in therapy for agreeing to do this.

    Benn – On a serious note, theses photos are a lot of fun, but they did help whip me into shape quickly. I was shaking when I signed the listing agreement, my mouth was dry, and I couldn’t wait to get back to the office and brag about my new listing. The lesson of “if it’s worth listing, it’s worth waiting to get it right the first time” is a good one that everyone should learn quickly. One of the big obstacles I have encountered in listing property is that there is so much to tell a seller and you want to get it all in there, but you also don’t want to bore them to tears either. Trying to balance those two has been one of my tougher challenges at times, especially since each time, you’re dealing with a different seller with a different personality. Learning how to handle that can be the difference between getting a listing and frustrating a seller to the point that they wouldn’t list with you just because they don’t want to be trapped in a room with you for five seconds.

    One of my big frustrations as both an agent and a normal every day guy is the idea that “you need to spend money to make money” (there’s a million ways to phrase it). It is true, but the fact is not everyone can. Some sellers can’t afford to spend a dime, much like some agents can’t. I often find the people that tout the theory the most are the one’s sitting on the largest pile of cash. Much like when we’re being offered the latest product, technique, or gadget in real estate – we’re told we can’t afford to live without it and we need to invest in ourselves. Being realistic is more important than investment into yourself if you ask me. There are plenty of great investments an agent can make, but if you make them all with $0 in your pocket and they don’t pay off quick enough, you may have just dug your own grave.

  17. Jennifer Rathbun

    June 7, 2009 at 6:14 pm

    Matt, I’m just wondering what you would do different now? Would you have had them move things around while you were there? Would you have not taken the listing? Would you have pulled out a box of Magic Erasers? We all get listings that we’re not sure how to photo. But this is a great opportunity to discuss what you would have done differnently. I can’t wait to hear!

  18. Matt Stigliano

    June 8, 2009 at 9:58 am

    Jennifer – First of all, I wouldn’t have taken the listing. They had just bought it two years ago and had little equity. There was little room to play with the numbers and the only reason they wanted to sell was that they wanted to move up because they had heard so much talk of foreclosures and the bargains that could be had. It was overpriced in a neighborhood I knew little about and don’t really focus on. I would have also referred it to my Spanish speaking friend as the translation left too much room for mistakes to occur (how could I be sure the translator was saying what I said?). Plus it made it really hard to request things be done for the photos.

    As for the photos, I would have went room to room and at least cleaned up the clothes on the bed, tucked the TV wires behind something (or out of frame), and asked them to move the dishes on the stove and sink. I let too much slide because I was too excited. I knew better than this as I had been reading photo articles since I can remember on AgentGenius and elsewhere. I have learned to accept that some homes can’t be photographed perfectly, but they can at least be made to look a little better. In all fairness to me, the gas meter shot wasn’t used in the MLS.

    I would have (as I do know) prepared them for my visit – asking them to make sure certain things were done because I was taking photos that day. My most recent listing didn’t have photos for 5 days, because the seller and I took time to discuss what she needed and wanted to do to make the house look its best. She had some painting projects to finish, some mirrors to hang, etc. We had a plan and it took a few extra days, but it was well worth the wait.

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Social Media

Facebook releases Hotline as yet another Clubhouse competitor

(SOCIAL MEDIA) As yet another app emerges to try and take some of Clubhouse’s success, Facebook Hotline adds a slightly more formal video chat component to the game.



Woman forming hands into heart shape at laptop hosting live video chat, similar to Facebook's new app Hotline

Facebook is at it again and launching its own version of another app. This time, the company has launched Hotline, which looks like a cross between Instagram Live and Clubhouse.

Facebook’s Hotline is the company’s attempt at competing with Clubhouse, the audio-based social media app, which was released on iOS in March 2020. Earlier this year, The New York Times reported Facebook had already begun working on building its own version of the app. Erik Hazzard, who joined Facebook in 2017 after the company acquired his tbh app, is leading the project.

The app was created by the New Product Experimentation (NPE) Team, Facebook’s experimental development division, and it’s already in beta testing online. To access it, you can use the web-based application through the platform’s website to join the waitlist and “Host a Show”. However, you will need to sign in using your Twitter account to do so.

Unlike Clubhouse, Hotline lets users also chat through video and not just audio alone. The product is more like a formal Q&A and recording platform. Its features allow people to live stream and hold Q&A sessions with their audiences similar to Instagram Live. And, audience members can ask questions by using text or audio.

Also, what makes Hotline a little more formal than Clubhouse is that it automatically records conversations. According to TechCrunch, hosts receive both a video and audio recording of the event. With a guaranteed recording feature, the Q&A sessions will stray away from the casual vibes of Clubhouse.

The first person to host a Q&A live stream on Hotline is real-estate investor Nick Huber, who is the type of “expert” Facebook is hoping to attract to its platform.

“With Hotline, we’re hoping to understand how interactive, live multimedia Q&As can help people learn from experts in areas like professional skills, just as it helps those experts build their businesses,” a Facebook spokesperson told TechCrunch. “New Product Experimentation has been testing multimedia products like CatchUp, Venue, Collab, and BARS, and we’re encouraged to see the formats continue to help people connect and build community,” the spokesperson added.

According to a Reuters article, the app doesn’t have any audience size limits, hosts can remove questions they don’t want to answer, and Facebook is moderating inappropriate content during its early days.

An app for mobile devices isn’t available yet, but if you want to check it out, you can visit Hotline’s website.

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Social Media

Brace yourselves: Facebook has re-opened political advertising space

(SOCIAL MEDIA) After a break due to misinformation in the past election, Facebook is once again allowing political advertising slots on their platform – with some caveats.



Facebook open on phone in a wallet case, open for political advertising again.

After a months-long ban on political ads due to misinformation and other inappropriate behavior following the election in November, Facebook is planning to resume providing space for political advertising.

Starting on Thursday, March 4th, advertisers were able to buy spots for ads that comprise politics, what Facebook categorizes as “social issues”, and other potentially charged topics previously prohibited by the social media platform.

The history of the ban is complicated, and its existence was predicated on a profound distrust between political parties and mainstream news. In the wake of the 2016 election and illicit advertising activity that muddied the proverbial waters, Facebook had what some would view as a clear moral obligation to prevent similar sediment from clouding future elections.

Facebook delivered on that obligation by removing political advertising from their platform prior to Election Day, a decision that would stand fast in the tumultuous months to follow. And, while Facebook did temporarily suspend the ban in Georgia during the senate proceedings, political advertisements nevertheless remained absent from the platform in large until last week.

The removal of the ban does have some accompanying caveats—namely the identification process. Unlike before, advertisers will have to go to great lengths to confirm their identities prior to launching ads. Those ads will most likely also need to come from domestic agencies given Facebook’s diligent removal of foreign and malicious campaigns in the prior years.

The moral debate regarding social media advertising—particularly on Facebook—is a deeply nuanced and divided one. Some argue that, by removing political advertising across the board, Facebook has simply limited access for “good actors” and cleared the way for illegitimate claims.

Facebook’s response to this is simply that they didn’t understand fully the role ads would play in the electoral process, and that allowing those ads back will allow them to learn more going forward.

Either way, political advertising spots are now open on Facebook, and the overall public perception seems controversial enough to warrant keeping an eye on the progression of this decision. It wouldn’t be entirely unexpected for Facebook to revoke access to these advertisements again—or limit further their range and scope—in the coming months and years.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?



Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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