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MLS Fail Shots – Do You Remember Your First?

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Once upon a time a beautiful baby boy was born.   He knew he had to crawl before he could walk, walk before he could run, run before he could become the real estate rock star we all know and love today.   He was special and destined for greatness.  Some day he knew he would be notorious famous.  Maybe today is that day.

What this little boy didn’t know is that after he grew up  his inner child would turn on him and send the photos to his very first listing ever to me.

Warning:  If there are children, pregnant women, daisies, elderly people, puppies, ill folks or frail people have them leave the room right now.

Ladies and gentlemen of Agent Genius readership I give you the best of the worst of Matt Stigliano.

The Back 40

Selling feature rusty gas meter

Nothing says “upgrades and features” like a rusty meter clinging to life on the side of home.  What Matt didn’t hear is that as he walked away the meter whispered in that Haley Joel Osment *I see dead people* voice, “Take me with you.  Save me.”

You Just Know A “Rock of Love” Contestant Lived Here

CIMG0284

The stagers delight.  Left to right, starting at the pharmapseudicals, follow the white cable, past the “curtains” up and over TV #1, past the blushing bride, then follow the black cord down to the strip fest that happened in the “magic room” about a half an hour before Matt showed up to take that picture.  I called it TV #1 for two reasons:  First so you can double back and look at that curtain rope rod and also so you can start counting.

Robin’s Egg Gone Wrong

Did sasquatch hang these pictures

Have a seat and help yourself to some of those tasty grapes on the table.  You know you want some.  (don’t look at the grime around the door knob, it’s really nothing)  Did sasquatch live in this house?  Why are all of the photos touching the ceiling and why is there a little tiny cowboy boot hanging from a string in the middle of the room?   Yee, haw!  Oh, before you leave, inventory TV #2 and TV#3.

Not Enough Room To Change Your Mind

Just one more bed

Sponge Bob isn’t the only hostage here.  He’s trapped on a shelf with a dozen others.  All they want to do is get off the shelf and watch TV #4 or maybe even TV #5.  Maybe they’d get down and stretch their legs if there was an inch of space … somewhere.

This Probably Isn’t The Only Raid That Happened Here

Maple Syrup or Raid anyone

Check it!  A listing contract on the kitchen table so smokin’ hot it’s red!  Good thing there’s oven mitts nearby.  Take the tour of condiments on the kitchen counter from left to right:  Genuine Aunt Jemima Maple Syrup, Raid!, Salt, Oil.  I think there’s a bottle of rubbing alcohol on the kitchen table by the plant, even.  Matt, what did this house smell like and what they hell were they cooking?

Alright, everyone give Matt a round of applause for having the guts to share the photos of his first listing.  Do you have the guts to show photos of your first listing?

Thanks, Matt.  You’re a great sport.  You’ve obviously paid your dues.  We all hope that *everything* about your real estate career got better after this listing.

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23 Comments

23 Comments

  1. Joe Loomer

    June 2, 2009 at 6:30 am

    I can see the MLS remarks – “Televisions Convey”

    Is that a FISH BOWL over the vent hood in the kitchen?

    Navy Chief, Navy Pride

  2. Chris Griffith

    June 2, 2009 at 6:33 am

    Nice catch, I missed that. For *whatever* reason it’s over there, I think it is the light bulb cover for the bare bulb over the kitchen sink … or a fish bowl.

  3. Paula Henry

    June 2, 2009 at 6:34 am

    Chris – you weave a great story 🙂 In all fairness to Matt, this is one of those homes which probably deserved less pictures – how do you tell your clients their home will get more showings without pictures?

    I don’t think I still have pictures of my first listing, but it was a mess most of the time and lots of room for improvement. Luckily for me and my clients – back then, in California, you didn’t need pictures to sell a home.

  4. Chris Griffith

    June 2, 2009 at 6:42 am

    Paula I agree with you about that house. I’m not sure I can get photos of my first listing. They would probably be pretty crappy. I remember it was a white on white house, floor walls, cabinets, counters. We’ve changed MLS systems so many times it could be lost.

  5. Ken Montville - The MD Suburbs of DC

    June 2, 2009 at 7:18 am

    Love the same ceramic (?) tile throughout the house. They must’ve gotten a deal.

    Actually, this is mildly encouraging to know that I’m not the only one who gets listings like this and have to figure out a way to market it and make it sound really special. At least there aren’t any beer cans or Jack Daniels bottles in sight.

  6. Chris Griffith

    June 2, 2009 at 7:27 am

    Ken, the room with TV’s 4 & 5 has a tube of something and a jar of something on the dresser. It’s a kids room, I think. It looks like a pair of panties on the bed, too. I left that one alone.

    :: gulp ::

  7. Matt Stigliano

    June 2, 2009 at 8:58 am

    Well, what do I say?

    I sent Chris these photos knowing full well she wouldn’t hold back on me. They certainly aren’t the best photos of a house. It was my first listing and my first referral as well. I was thrilled, excited, and hoping for the best. It was also my first experience working with Spanish speaking clients whose English was rough around the edges at time – I did learn patience from that experience (and how to save the number on speed dial of an agent I know who speaks fluent Spanish).

    I tried to explain the “clean up” aspect of the photo process, but somehow my Spanish/English skills seemed to fail. I was desperate though and did what I could with the listing. The sellers wound up never selling the home, they canceled the agreement when it finally sunk in that they weren’t going to have enough money to buy the house they wanted to buy after selling this one – even at a premium price (which it was bound to fetch with these photos).

    To answer Chris’ question, the house smelled…well clean. Too clean in fact. It seems the sellers’ idea of “cleaning up” involved several gallons of bleach in a mop bucket run through the house. I don’t like the smell of bleach and I was literally dizzy after my appointment. I don’t even think the bleach was diluted – just straight out of the bottle. Whew.

    For the record, there was one more TV in the house, in the other bedroom. The can of Raid? Well, I completely missed that, even when I sent the photos to Chris and added some notes of what to look for. Nothing says “welcome home” like bug spray. The doors were all pretty dirty especially at the bottom – interestingly enough, there were no dogs or cats (who often cause that sort of dirt on doors and windows). The child’s bed did indeed have a pair of kids underwear on it and there is no way I’m going to jail because a seller thought I was touching their kids underwear. Try explaining that one to your cell mate.

    Maybe next time I’ll share my first experience with a “professional” photographer. The $40 down the drain because the photos made the home look horrible and both the seller and I agreed that we could do better making pencil sketches of the house (and neither of us went to The Art Institute).

    I’ll stop back in and see who else wants to bash me…haha.

  8. Matt Stigliano

    June 2, 2009 at 8:59 am

    Oh, I forgot to add…some of the photos are strategic. They were covering random holes in the wall.

    We also never had a showing. Well we had one scheduled, but the agent canceled it when he arrived. I wonder why.

  9. Chris Griffith

    June 2, 2009 at 9:55 am

    Bash you? We *love* you. In a tough love, you’re like family so you have to put up with it, kind of way.

  10. Louise Scoggins

    June 2, 2009 at 10:16 am

    The MLS Fail shots is my absolute favorite post to read!! One of these days I am actually going to send in some on the pics I find on my MLS. My first listing was my sister’s house and luckily I was on a team them and had some help with the pics (plus, her house was…well, much better than this one). Yay Matt for putting yourself out there for a tease!!! Hilarious, as always.

  11. Diane Schubach

    June 2, 2009 at 1:34 pm

    It’s not just new agents posting these types of pictures! I see them all the time from veterans.

  12. Lani Rosales

    June 2, 2009 at 3:59 pm

    OMG AWESOME LMAO- how much lipstick CAN you cram onto a pig’s face? wow. LOL… Matt, you’re so brave!

  13. Chris Griffith

    June 2, 2009 at 6:54 pm

    Thank you, Louise.

    Diane, I agree whole heartedly.

    Lani, I can’t come to the phone right now … I am currently in therapy crying about my childhood.

  14. Benn Rosales

    June 3, 2009 at 8:37 am

    Matt, I’m sure you’ve learned by now that if the listing is worth listing, then waiting until the home is ready is the best course of action/medicine for the client. It costs money to list a property, and you only get ‘one’ just listed which is what I say to every seller, and we don’t want it out there until it’s perfect. It’s very difficult when dealing with financials of a seller that just cannot afford to do anymore, move furniture to storage, etc, a true to life family that needs every bed, it can be very tough situation- I think what your photos bring to mind most are those challenges in that even though the photos are worth a 1000 words, they don’t always tell the whole story, meaning, it’s easy to make fun of the agent, but sometimes, the agent gets little choice- not every home is a supermodel to everyone, but I bet to someone, this home is/was. Thanks for letting us read the whole story!

  15. Missy Caulk

    June 4, 2009 at 6:41 am

    I think my first photos are long gone, many computers later. But, it was sure fun to see Matt’s.

  16. Matt Stigliano

    June 7, 2009 at 7:10 am

    Chris – That “you’re like family” way can be the hardest some times. It’s easier to take criticism from strangers. Haha.

    Louise – I encourage everyone to submit their worst. It’s actually kind of refreshing to have the monkey off my back now. “Ok, I admit, they weren’t the best.” – Just makes me feel like I finally got it off my chest and I am free of the photo-demons that once haunted me.

    Diane – I have a lot of thoughts on the concept of new vs. experienced. Although I know I can learn a lot from the experienced agents out there (and do), I also know there’s a lot of experienced agents out there, who for lack of a better word…suck.

    Lani – You and Benn brought me on board to show the honest picture of what life as a new agent is like. I thought it only fair that I keep to that pattern. Plus, Chris is hysterical and I couldn’t wait to see what kind of comments she’d have for me. She even asked me if I wanted to remain anonymous, but I knew that by doing that I would be breaking most of what I stood for.

    Chris – I can’t come to the phone either, I’m in therapy for agreeing to do this.

    Benn – On a serious note, theses photos are a lot of fun, but they did help whip me into shape quickly. I was shaking when I signed the listing agreement, my mouth was dry, and I couldn’t wait to get back to the office and brag about my new listing. The lesson of “if it’s worth listing, it’s worth waiting to get it right the first time” is a good one that everyone should learn quickly. One of the big obstacles I have encountered in listing property is that there is so much to tell a seller and you want to get it all in there, but you also don’t want to bore them to tears either. Trying to balance those two has been one of my tougher challenges at times, especially since each time, you’re dealing with a different seller with a different personality. Learning how to handle that can be the difference between getting a listing and frustrating a seller to the point that they wouldn’t list with you just because they don’t want to be trapped in a room with you for five seconds.

    One of my big frustrations as both an agent and a normal every day guy is the idea that “you need to spend money to make money” (there’s a million ways to phrase it). It is true, but the fact is not everyone can. Some sellers can’t afford to spend a dime, much like some agents can’t. I often find the people that tout the theory the most are the one’s sitting on the largest pile of cash. Much like when we’re being offered the latest product, technique, or gadget in real estate – we’re told we can’t afford to live without it and we need to invest in ourselves. Being realistic is more important than investment into yourself if you ask me. There are plenty of great investments an agent can make, but if you make them all with $0 in your pocket and they don’t pay off quick enough, you may have just dug your own grave.

  17. Jennifer Rathbun

    June 7, 2009 at 6:14 pm

    Matt, I’m just wondering what you would do different now? Would you have had them move things around while you were there? Would you have not taken the listing? Would you have pulled out a box of Magic Erasers? We all get listings that we’re not sure how to photo. But this is a great opportunity to discuss what you would have done differnently. I can’t wait to hear!

  18. Matt Stigliano

    June 8, 2009 at 9:58 am

    Jennifer – First of all, I wouldn’t have taken the listing. They had just bought it two years ago and had little equity. There was little room to play with the numbers and the only reason they wanted to sell was that they wanted to move up because they had heard so much talk of foreclosures and the bargains that could be had. It was overpriced in a neighborhood I knew little about and don’t really focus on. I would have also referred it to my Spanish speaking friend as the translation left too much room for mistakes to occur (how could I be sure the translator was saying what I said?). Plus it made it really hard to request things be done for the photos.

    As for the photos, I would have went room to room and at least cleaned up the clothes on the bed, tucked the TV wires behind something (or out of frame), and asked them to move the dishes on the stove and sink. I let too much slide because I was too excited. I knew better than this as I had been reading photo articles since I can remember on AgentGenius and elsewhere. I have learned to accept that some homes can’t be photographed perfectly, but they can at least be made to look a little better. In all fairness to me, the gas meter shot wasn’t used in the MLS.

    I would have (as I do know) prepared them for my visit – asking them to make sure certain things were done because I was taking photos that day. My most recent listing didn’t have photos for 5 days, because the seller and I took time to discuss what she needed and wanted to do to make the house look its best. She had some painting projects to finish, some mirrors to hang, etc. We had a plan and it took a few extra days, but it was well worth the wait.

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Instagram announces 3 home feed options, including chronological order

(SOCIAL MEDIA) Instagram is allowing users to choose how their home feed appears so they can tailor their own experience… and chronological is back!

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Instagram home feed options

Break out the bottle of champagne, because they are bringing back the chronological order in Instagram!

About time, right? Well, that’s not all. Per Protocol, Instagram has announced that they are rolling out three feed options in the first half of 2022. What?! Yes, you read that right.

3 New Feed View Options

  1. Home: This feed view should feel familiar because it’s the algorithm you already use. No changes to this view.
  1. Favorites: This feed view option presents a nice and tidy way to view creators, friends, and family of your choosing.
  1. Following: Last, but not least, is my favorite re-boot, the chronological view of every account that you follow.

Per Protocol, recent legal allegations have been made that Instagram and Facebook have been prioritizing content viewed as harmful in the algorithm and specifically in Instagram. Instagram is widely believed to be harmful to teens. Per the American Psychological Association, “Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems”.  They have been under scrutiny by lawmakers and in response are posing the chronological feed as a solution.

However, this won’t fix everything. Even if the algorithm isn’t prioritizing harmful posts, those posts will still exist and if that account is followed it can still be seen. The other issue with this solution is the knowledge that unless Instagram lets you choose your default feed view, they could still cause the algorithm view to be the automatic view. Facebook doesn’t allow you to make the chronological feed your default view. This means you would need to choose that view every time. This bit of friction means there will be times it is overlooked and some may not even know the functionality exists. Knowing this information about Facebook, prepares us for what’s to come with Instagram. After all, Facebook, or Meta, owns both.

While as an entrepreneur, the chronological view excites me, I know the reality of it being used is questionable. I would love to know others can see the products and services I offer instead of hoping that Instagram finds my content worthy to share in the algorithm.

As a human being with a moral conscience, I have to scream, “C’mon Instagram, you CAN do better!” We all deserve better than having a computer pick what’s shown to us. Hopefully, lawmakers will recognize this band-aid quick fix for what it truly is and continue with making real changes to benefit us all.

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Facebook’s targeting options for advertising are changing this month

(SOCIAL MEDIA) Do you market your business on Facebook? You need to know that their targeting options for ads are changing and what to do about it.

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Laptop on lap open to Facebook page representing ad targeting.

Meta is transforming Facebook’s ad campaigns beginning January 19th. Facebook, which has been infamously battling criticism regarding election ads on their platform, is revising its limited targeting ad campaigns. Per this Facebook blog post, these changes eliminate the ability to target users based on interactions with content related to health (e.g., “Lung cancer awareness”, “World Diabetes Day”), race and ethnicity, political affiliation, religious practices (e.g., “Catholic Church” and “Jewish holidays”) and sexual orientation (e.g., “same-sex marriage” and “LGBT culture”).

These changes go into effect on January 19, 2022. Facebook will no longer allow new ads to use these targeting tools after that date. By March 17, 2022, any existing ads using those targeting tools will no longer be allowed.

The VP of Ads and Business Product Marketing at Facebook, Graham Mudd, expressed the belief that personalized ad experiences are the best, but followed up by stating:

“[W]e want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers, and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.”

To help soften the blow, Facebook is offering tips and examples for small businesses, non-profits, and advocacy groups to continue to reach their audiences that go beyond the broad targeting of gender and age.

These tips include creating different types of targeting such as Engagement Custom Audiences, Lookalike Audiences, Website Custom Audiences, Location Targeting, and Customer Lists from a Custom Audience.

Here’s the lowdown on how it will happen.

Per the Search Engine Journal, changes can be made to budget amounts or campaign names without impacting the targeting until March 17th. However, if you go to change the ad set level that will then cause changes at the audience level.

If you need to keep that particular ad to reuse, it may be best to edit the detailed targeting settings before March 17th in order to ensure you can make changes to it in the future.

I believe it was Heraclitus that declared change is constant. Knowing this, we can conclude other social platforms may follow suit and possibly adjust their targeting in the future as well.

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Hate speech seemingly spewing on your Facebook? You’re not wrong

(SOCIAL MEDIA) Facebook (now Meta) employees estimate its AI tools only clean up 3%-5% of hate speech on the platform. Surprise, Surprise *eye roll*

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Facebook being crossed out by a stylus on a mobile device for hate speech.

As Facebook moves further toward Zuckerberg’s Metaverse, concerns about the efficiency with which the company addresses hate speech still remain, with employees recently estimating that only around 2% of offending materials are removed by Facebook’s AI screening tools.

According to Wall Street Journal, internal documents from Facebook show an alarming inability to detect hate speech, violent threats, depictions of graphic content, and other “sensitive” issues via their AI screening. This directly contradicts predictions made by the company in the past.

A “senior engineer” also admitted that, in addition to removing only around 2% of inappropriate material, the odds of that number reaching even a numerical majority is extremely unlikely: “Recent estimates suggest that unless there is a major change in strategy, it will be very difficult to improve this beyond 10-20% in the short-medium term.”

The reported efficacy of the AI in question would be laughable were the situation less dire. Reports ranging from AI confusing cockfights and car crashes to inaccurately identifying a car wash video as a first-person shooting are referenced in the internal documents, while far more sobering imagery–live-streamed shootings, viscerally graphic car wrecks, and open threats of violence against transgender children–went entirely unflagged.

Even the system in which the AI works is a source of doubt for employees. “When Facebook’s algorithms aren’t certain enough that content violates the rules to delete it, the platform shows that material to users less often—but the accounts that posted the material go unpunished,” reports Wall Street Journal.

AI has repeatedly been shown to struggle with bias as well. Large Language Models (LLMs)–machine-learning algorithms that inform things like search engine results and predictive text–have defaulted to racist or xenophobic rhetoric when subjected to search terms like “Muslim”, leading to ethical concerns about whether or not these tools are actually capable of resolving things like hate speech.

As a whole, Facebook employees’ doubts about the actual usefulness of AI in removing inappropriate material (and keeping underage users off of the platform) paint a grim portrait of the future of social media, especially as the Metaverse marches steadily forward in mainstream consumption.

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