Ah, good ol’ advertising
Suspend belief for a moment and ignore the hypocrisy that the above ad is for Microsoft and focus on the theme that marketing campaigns without a conversational element are a waste of dollars. If your consumer doesn’t feel connected to you, you simply look like the smarmy [insert word that rhymes with koosh here] in this video.
Examples on marrying conversation with traditional marketing
Consider this: you print neighborhood statistics on a postcard and mail them to a subdivision and wait by the phone for a call. Couldn’t you add a small blurb on your postcard that they can learn more on your blog or they can connect with you personally on Twitter or facebook? Then, couldn’t you take the next step and actually ask a QUESTION on your postcard: “sales are up 12% in Del Ray West, find out if that’s a good or a bad thing at https://delraywest.com/12” with a shortened URL specific to an article you’ve written educating sellers and buyers about statistics (and the article ends in a conversational question like “what was the real estate environment like when you sold your last house? Tell us in comments!”).
Consider this: your Facebook ad targets people in your city aged 30-45 and it’s a link to your website that says “buy a home in Dallas” or whatever. You can take it further and engage conversation by asking “are you SURE it’s a good time to sell?” and link it to an article you write about pockets of hot activity but honestly saying some neighborhoods should sit tight if they can. Your honesty right off the bat could win this target demographic as GenX historically enjoys researching products and being educated rather than blindly trusting any sales professional.
What ways have you added a conversational element to your traditional marketing campaigns?
