Social media: the rules keep changing!
With each passing year, technology becomes more and more important. With that, social media has become a huge necessity when trying to market your business, your brand, or yourself. When trying to make a presence on the Internet, you have to make sure that you’re looking your best. This is achieved by having well-sized and appealing photos on your social media page.
As technology develops, social media templates develop as well in an effort to keep users feeling engaged. This new, new layouts for the variety of social media outlets have been switched up and setupablogtoday.com gives us the inside look at the best ways to size your photos.
- The page size is set at 1280 x 1024.
- Header photo: 1500 x 500 – Image guidelines: recommended 1500 x 500 px; Maximum file size of 10MB; Use JPG, GIF, or PNG.
- Profile photo: 400 x 400 (displays at 200 x 200) – Image guidelines: square image, recommended 400 x 400 pixels; Maximum file size 100KB; Use JPG, GIF, or PNG.
- In-stream photo: 440 x 220 – Image guidelines: Minimum to appear expanded 440 x 220 pixels; Maximum to appear expanded 1024 x 512 pixels; Appears in stream collapsed at 506 x 253 pixels; Maximum file size of 5MB for photos and 3MB for animated GIFS.
- Profile image: 180 x 180 px – Image guidelines: Must be at least 180 x 180 pixels; Photo will appear on page as 160 x 160 pixels; Photo thumbnail will appear throughout Facebook at 32 x 32 pixels – Notes: The photo represents you or your brand and will appear on your timeline layered over your cover photo; It will also appear when you post to others’ walls or write comments.
- Highlighted image: 1200 x 717 px – Image guidelines: Will appear on your page at 843 x 504 pixels; Choose a higher resolution for best quality.
- Cover photo: 851 x 315 px – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
- Shared images: 1200 x 900 – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
- Shared link: 1200 x 627 – Image guidelines: Recommended upload size of 1200 x 627; Square photo a Minimum of 154 x 154 in feed, Square photo a Minimum of 116 x 116 on page, Rectangular photo a Minimum of 470 x 246 in feed, Rectangular photo a Minimum of 484 x 252 on page. Note: Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
- Profile image: 250 x 250 – Image guidelines: Minimum 120 x 120 pixels; Recommended 250 x 250 pixels; Maximum not listed (a 20MB photo at 5200 x 5300 pixels was able to be uploaded); JPG, GIF, or PNG. Note: You upload your image in a square format and then going render it into your page as a circle, so make sure you choose a photo that will not cut out your face.
- Shared image: 497 x 373 – Image guidelines: Appears in home stream and on page at a width of 426 pixels (height is scaled); Minimum width of 497 pixels (will scale the height for you); Maximum upload 2048 x 2048 px; Shared link – 150 x 150 (thumbnail).
- Cover image: 1080 x 608 – Image guidelines: Recommended 1080 x 608 pixels; Minimum 480 x 270 pixels; Maximum 2120 x 1192 pixels; Note: the cover photo may be the biggest on your page. Shared image: 150 x 150 – Image guidelines: Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).
- Profile image: 110 x 110 – Image guidelines: Appear on your home page at 110 x 110 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
- Photo thumbnails: 161 x 161 – Image guidelines: The thumbnails will appear on the page at 161 x 161 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
- Photo size: 640 x 640 – Image guidelines: The size of Instagram images has been increased to 640 x 640 pixels; Instagram still scales these photos down to 612 x 612; Appear in feed at 510 x 510 pixels.
- Profile image: 165 x 165 – Image guidelines: Appears at 165 x 165 pixels on home page; Appears at 32 x 32 pixels on the rest of Pinterest; Maximum of 10MB.
- Pin sizes: 236 width in pixels – Image guidelines: Pins on main page appear as 236 pixels (height is scaled); Pins on board appear as 236 pixels (height is scaled); Expanded pins have a minimum width 600 pixels (height is scaled).
- Board display: 222 x 150 – Image guidelines: 222 x 150 pixels (large thumbnail); 55 x 55 (smaller thumbnail). Note: choose a well-sized image in order to attract attention.
- Profile image: 128 x 128 px – Image guidelines: Minimum 128 x 128 pixels; JPG, GIF, PNG, or BMP. Note: the profile image will appear as an icon next to your posts. It will also appear on your page, depending on your profile layout. Make sure to choose an image that fits both the icon shape and the profile shape.
- Image posts: 570 x 750 – Image guidelines: Dash images sizes max at 1280 x 1920, and show in feeds at 500 x 750; Images cannot exceed 10MB; Animated GIFS must be under 1MB and max at 500 pixels.
- Video uploads: 1280 x 760 – Video guidelines: Videos must maintain a 16:9 aspect ratio; In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels.
- Channel cover photo: 2560 x 1440 – Image guidelines: With YouTube’s many different platforms and devices, it is important to have a photo optimized for any viewing – Display sizes – Tablet display: 1855 x 423; Mobile display: 1546 x 423; TV display: 2560 x 1440; Desktop: 2560 x 423; 1546 x 423 – pixels are always visible.
- Standard logo: 100 x 60 – Image guidelines: 100 x 60 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: One of the two brand logos that should be uploaded is a business logo.
- Banner image: 646 x 220 (minimum) – Image guidelines: Minimum 646 x 220 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: Banner images were recently implemented and are very prominent on a LinkedIn profile; use this as a way to attract users to your business.
- Career cover photo: 974 x 300 – Image guidelines: Minimum 974 x 300 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: This is the largest image on a LinkedIn page, use a picture that will speak to your company and will appeal to potential employees.
- Square logo: 150 x 50 – Image guidelines: 50 x 50 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: This is the image that will show up when your company is searched. Therefore, use something recognizable.
Visual breakdown of all size requirements:
This non-judgmental app can help you switch to a plant-based diet
(SOCIAL MEDIA) There are many reasons people choose plant-based diets. If you’re looking to try it out, this app helps you stay on track.
The interest in plant-based proteins continues to grow. Healthline suggests that Americans are shifting toward plant-based meat substitutes because of shortages in the grocery store due to the pandemic, but there are many reasons to make the switch.
Plant-based proteins are considered more sustainable than traditional meat. Nutritionally, plant-based meat alternatives are often healthier. Regardless of the reason, if you’re one of the many Americans who are changing your diet, there’s a new app that can help you stay on track without making you feel judged if or when you do eat meat.
Your companion to eating less meat
No Meat Today is an app available in the App Store. You can get on a waitlist in Google Play. It’s a fun app that asks you, “Did you eat meat today?” You can even define what meat means to you, red meat, fish and seafood, poultry, eggs and/or dairy. As you eat less meat, your “planet” attracts cows. The design is simple, “don’t eat meat, get a cow.” If you eat too much meat, your cows go away. There’s no judgement if you lose a cow.
The creator, Arnaud Joubay says, “I’m not here to tell anyone what they should do, only to offer a friendly app to those who want to do the same.” It’s recommended to look back at your history to decide whether you want to eat meat or not.
The app was just released earlier this year. Most of its features are free, but you can pay $4.99 for all the features for one year. There have been some very cute cows released for special days. In the App Store, reviews are positive, but the caveat is that the creator asks you to contact him first if you if your review isn’t 5-stars. It’s a cute app that can motivate you to eat less meat.
Here’s the link to the product page.
Twitter insights to engage more customers this holiday season
(SOCIAL MEDIA) Twitter wants to help you prep your marketing for the first COVID holiday season by sharing findings on what customers care about.
The year 2020 has been a year like no other. None of us expected to be confined to the inside of our homes, but here we are. And now, more than ever, the holiday season is something most of us are looking forward to, even if we have to spend it apart. And social media like Twitter will be a key part of that.
So, to get a sense of what consumers expect this holiday season, Twitter UK has shared some insights to help brands better strategize on their holiday campaigns. Twitter’s official partner, Brandwatch, analyzed tweets from March to September to find out “people’s opinions and biggest concerns.” Here are Twitter’s findings.
Compared to previous years, people have already started asking for and have begun giving gift ideas and recommendations to each other. According to the data, mentions of Christmas started to increase in March. Between March 1 and September 30, there was a 10% increase in mentions compared to last year. So, brands should definitely start kicking off their marketing campaigns sooner than later.
The pandemic has undoubtedly influenced how we spend our money and has altered how we are able to have family time. According to the Brandwatch Twitter data, 59k people are discussing how family gatherings will be impacted by it. So, brands should be mindful of this, and incorporate messaging that reaches out to everyone. Messaging that makes family and friends feel connected, even if they are spending the holidays alone.
Another thing to consider is combining your efforts with local businesses. Making purchases from small and independent businesses is something that has been heavily highlighted since the beginning of the pandemic. With Christmas drawing near, this couldn’t be more important in people’s minds. Twitter has seen a substantial jump in people saying they will be holiday shopping locally. By partnering with a local business, both small and large companies can benefit from sales.
Also, health and safety were and still are at the top of everyone’s minds. A lot of people on Twitter are saying they will do all their shopping early. This will help them avoid the large crowds of last-minute shoppers.
As a result, companies should start preparing themselves to receive early shoppers. Part of preparing is making sure all health and safety measures are in place. Brands should follow all CDC guidelines and make sure they continue to be transparent with customers. Sending out a simple safety message through social media or email will go a long way.
These insights from Twitter are specific to the UK, but should still be considered. No one knew we’d still be where we are now. However, the holiday season is still something people are excited about. And, brands can take these insights to help maximize sales.
10 Snapchat Ad tips to increase engagement for holiday shopping season
(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.
The holidays are basically here, and Snapchat wants to make sure you get the most out of your Snap promotions. The company recently released its “Snapchat Ads Best Practices: 10 Tips to Help Increase Ad Engagement” post. With these pointers and advertising best practices, Snap hopes to help companies “build visually appealing ads that drive quality engagement and high return on investment for your business.”
So, let’s get into the tips!
1. Choose the right ad format for your goals
With a lot of advertising options, Snap says you need to select the right ad type that will better align with and help you meet your business goals.
- To drive up sales and sign-ups online, Snap suggests using Dynamic Ads, Single Image or Video Ads, Story Ads, and Collection Ads.
- To boost app installs and engagement, Snaps suggests using App Install Attachments that will prompt users to swipe up and download your app. Also, you should use Lens AR Experiences.
- To build brand awareness, Snap suggests advertising using a Story Ad, Lens AR Experience, or Extended Play Commercial.
- To retarget existing customers, Snap suggests using Story Ads that will help keep current customers engaged while improving customer loyalty.
2. Showcase your product front and center in your ad creative
Displaying a fullscreen video or image of your product will encourage a viewer to want to engage more. As a result, it is good to include a ‘hero’ message at the beginning that has all relevant information, such as offers and specials.
For eCommerce purposes, products should be featured “front and center to drive purchase intent.” For apps and games, include the app’s UI, features, and benefits in the ad. Meanwhile, local businesses should highlight the services or products their business specializes in.
And, always remember to make sure your creative meets Snapchat’s ad specs so your ad can be displayed flawlessly.
3. Make your ads feel native to Snapchat
No one likes intrusive ads that scream at your face telling you to buy a certain product or service. To prevent this from happening, Snap says your ads should “mirror the bite-sized and linear storytelling of Snaps” already on the platform. These non-intrusive ads should be kept short at around 5-6 seconds. And, Snap says these more “conversational ads” get viewed more fully than polished ads do.
4. Drive urgency with relevant messaging
Don’t overcomplicate the message. This will just get people to swipe away. Instead, make sure relevant information is at the beginning and is easy to understand. Placing your messaging within the first 2 seconds is preferable.
5. Design for sound on
Despite what you might think, silence isn’t better. Snap says that about 64% of Snapchat ads have the sound turned on. And, an effective way of including sound in your creative is by using a customer testimonial. Spoken testimonials help viewers understand and better relate to the brand or product.
6. Link your ads properly
Make sure users are being directed to where you want them to go. You don’t want them clicking on a broken link. Or worse, someone else’s content. The right link is crucial for impressions and conversions. Here are Snap’s recommended “attachment types depending on advertiser goal.”
- Drive online sales by using Web View Attachments. These pages instantly load for the user and are available in Snap Ads, Story Ads, and Lenses.
- Drive app installs by using App Install Attachments. Snapchatters will be able to swipe and download your app. Using ‘Install Now’ or ‘Download’ as a CTA, Snap says you will have strong conversion rates.
- Drive app engagement/app visits by using Deep Links. These links will bring existing users back to your app. At the same time, any new users will be directed to the app store to install the app. Deep Links can be added to Single Image or Video ads, Story Ads, and Lenses.
7. Test ad creative and try new ad formats
Testing something is a pretty good idea when it comes to anything. Snap emphasizes this, and says testing can give you “insight into what content resonates most with your target audience.” They recommended testing your ad creative for about 2-4 weeks using different formats. After you’ve gathered enough information, you can determine the winning format that is best for you.
8. Use goal-based bidding to bid towards your desired action
- Goal-based bidding “allows you to optimize towards a specific action that a Snapchatter is most likely to take, such as installing your app, watching a video, or completing a purchase.”
- Snap has several bidding strategies, and it recommends using Target Cost Bidding.
9. Broaden your targeting
After you’ve been running your ads for at least a couple of weeks, Snap says to consider broadening your target audience. Snapchat has several different targeting options. Some of the categories you can expand on are geo, gender, age ranges, and languages. Expanding your audience will allow you to get more impressions.
10. Understand your audience reach to optimize
Finally, make use of Snap’s Audience Insights. These insights provide Snapchat with data like demographics, interests, locations, and devices overview. By knowing this information, you can better understand your audience and create content that is tailored to them. Content that will ultimately maximize your advertising efforts.
Overall, Snapchat understands that “mobile advertising is a key component to any digital marketing strategy.” By offering us these tips, they are reminding us of some things we already know, and telling us how they can help us achieve our advertising goals.
With the holidays around the corner, Snapchat says they can help you reach a large and engaged audience for just $5 a day with their offerings. So, what do you think of Snapchat’s tips?
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