Social media: the rules keep changing!
With each passing year, technology becomes more and more important. With that, social media has become a huge necessity when trying to market your business, your brand, or yourself. When trying to make a presence on the Internet, you have to make sure that you’re looking your best. This is achieved by having well-sized and appealing photos on your social media page.
As technology develops, social media templates develop as well in an effort to keep users feeling engaged. This new, new layouts for the variety of social media outlets have been switched up and setupablogtoday.com gives us the inside look at the best ways to size your photos.
- The page size is set at 1280 x 1024.
- Header photo: 1500 x 500 – Image guidelines: recommended 1500 x 500 px; Maximum file size of 10MB; Use JPG, GIF, or PNG.
- Profile photo: 400 x 400 (displays at 200 x 200) – Image guidelines: square image, recommended 400 x 400 pixels; Maximum file size 100KB; Use JPG, GIF, or PNG.
- In-stream photo: 440 x 220 – Image guidelines: Minimum to appear expanded 440 x 220 pixels; Maximum to appear expanded 1024 x 512 pixels; Appears in stream collapsed at 506 x 253 pixels; Maximum file size of 5MB for photos and 3MB for animated GIFS.
- Profile image: 180 x 180 px – Image guidelines: Must be at least 180 x 180 pixels; Photo will appear on page as 160 x 160 pixels; Photo thumbnail will appear throughout Facebook at 32 x 32 pixels – Notes: The photo represents you or your brand and will appear on your timeline layered over your cover photo; It will also appear when you post to others’ walls or write comments.
- Highlighted image: 1200 x 717 px – Image guidelines: Will appear on your page at 843 x 504 pixels; Choose a higher resolution for best quality.
- Cover photo: 851 x 315 px – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
- Shared images: 1200 x 900 – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
- Shared link: 1200 x 627 – Image guidelines: Recommended upload size of 1200 x 627; Square photo a Minimum of 154 x 154 in feed, Square photo a Minimum of 116 x 116 on page, Rectangular photo a Minimum of 470 x 246 in feed, Rectangular photo a Minimum of 484 x 252 on page. Note: Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
- Profile image: 250 x 250 – Image guidelines: Minimum 120 x 120 pixels; Recommended 250 x 250 pixels; Maximum not listed (a 20MB photo at 5200 x 5300 pixels was able to be uploaded); JPG, GIF, or PNG. Note: You upload your image in a square format and then going render it into your page as a circle, so make sure you choose a photo that will not cut out your face.
- Shared image: 497 x 373 – Image guidelines: Appears in home stream and on page at a width of 426 pixels (height is scaled); Minimum width of 497 pixels (will scale the height for you); Maximum upload 2048 x 2048 px; Shared link – 150 x 150 (thumbnail).
- Cover image: 1080 x 608 – Image guidelines: Recommended 1080 x 608 pixels; Minimum 480 x 270 pixels; Maximum 2120 x 1192 pixels; Note: the cover photo may be the biggest on your page. Shared image: 150 x 150 – Image guidelines: Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).
- Profile image: 110 x 110 – Image guidelines: Appear on your home page at 110 x 110 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
- Photo thumbnails: 161 x 161 – Image guidelines: The thumbnails will appear on the page at 161 x 161 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
- Photo size: 640 x 640 – Image guidelines: The size of Instagram images has been increased to 640 x 640 pixels; Instagram still scales these photos down to 612 x 612; Appear in feed at 510 x 510 pixels.
- Profile image: 165 x 165 – Image guidelines: Appears at 165 x 165 pixels on home page; Appears at 32 x 32 pixels on the rest of Pinterest; Maximum of 10MB.
- Pin sizes: 236 width in pixels – Image guidelines: Pins on main page appear as 236 pixels (height is scaled); Pins on board appear as 236 pixels (height is scaled); Expanded pins have a minimum width 600 pixels (height is scaled).
- Board display: 222 x 150 – Image guidelines: 222 x 150 pixels (large thumbnail); 55 x 55 (smaller thumbnail). Note: choose a well-sized image in order to attract attention.
- Profile image: 128 x 128 px – Image guidelines: Minimum 128 x 128 pixels; JPG, GIF, PNG, or BMP. Note: the profile image will appear as an icon next to your posts. It will also appear on your page, depending on your profile layout. Make sure to choose an image that fits both the icon shape and the profile shape.
- Image posts: 570 x 750 – Image guidelines: Dash images sizes max at 1280 x 1920, and show in feeds at 500 x 750; Images cannot exceed 10MB; Animated GIFS must be under 1MB and max at 500 pixels.
- Video uploads: 1280 x 760 – Video guidelines: Videos must maintain a 16:9 aspect ratio; In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels.
- Channel cover photo: 2560 x 1440 – Image guidelines: With YouTube’s many different platforms and devices, it is important to have a photo optimized for any viewing – Display sizes – Tablet display: 1855 x 423; Mobile display: 1546 x 423; TV display: 2560 x 1440; Desktop: 2560 x 423; 1546 x 423 – pixels are always visible.
- Standard logo: 100 x 60 – Image guidelines: 100 x 60 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: One of the two brand logos that should be uploaded is a business logo.
- Banner image: 646 x 220 (minimum) – Image guidelines: Minimum 646 x 220 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: Banner images were recently implemented and are very prominent on a LinkedIn profile; use this as a way to attract users to your business.
- Career cover photo: 974 x 300 – Image guidelines: Minimum 974 x 300 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: This is the largest image on a LinkedIn page, use a picture that will speak to your company and will appeal to potential employees.
- Square logo: 150 x 50 – Image guidelines: 50 x 50 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: This is the image that will show up when your company is searched. Therefore, use something recognizable.
Visual breakdown of all size requirements:
Social media is being used for hiring, and no, we’re not talking just LinkedIn
(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.
Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.
Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.
“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.
Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.
Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.
“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”
TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.
Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!
For more cool resume ideas, check out this article on the most creative techie resumes.
Reactions to Twitter Blue from real subscribers, p.s. its not worth it
(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.
Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.
The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.
Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.
But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”
Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.
One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.
“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.
Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.
The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.
One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.
Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.
For more on Twitter Blue, check out their blog post on it here.
Instagram flaunts new features, including a decked out desktop experience
(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck
It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.
“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.
Fundraiser & Reel Features
Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.
FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!
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