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Social media image size cheat sheet and tips: 2015 edition

(Social Media) Social media rules and regulations change frequently, so get the scoop on the latest and your online presence will be better for it.

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social media image sizes

social media image sizes

Social media: the rules keep changing!

With each passing year, technology becomes more and more important. With that, social media has become a huge necessity when trying to market your business, your brand, or yourself. When trying to make a presence on the Internet, you have to make sure that you’re looking your best. This is achieved by having well-sized and appealing photos on your social media page.

As technology develops, social media templates develop as well in an effort to keep users feeling engaged. This new, new layouts for the variety of social media outlets have been switched up and setupablogtoday.com gives us the inside look at the best ways to size your photos.

1. Twitter

  • The page size is set at 1280 x 1024.
  • Header photo: 1500 x 500 – Image guidelines: recommended 1500 x 500 px; Maximum file size of 10MB; Use JPG, GIF, or PNG.
  • Profile photo: 400 x 400 (displays at 200 x 200) – Image guidelines: square image, recommended 400 x 400 pixels; Maximum file size 100KB; Use JPG, GIF, or PNG.
  • In-stream photo: 440 x 220 – Image guidelines: Minimum to appear expanded 440 x 220 pixels; Maximum to appear expanded 1024 x 512 pixels; Appears in stream collapsed at 506 x 253 pixels; Maximum file size of 5MB for photos and 3MB for animated GIFS.

2. Facebook

  • Profile image: 180 x 180 px – Image guidelines: Must be at least 180 x 180 pixels; Photo will appear on page as 160 x 160 pixels; Photo thumbnail will appear throughout Facebook at 32 x 32 pixels – Notes: The photo represents you or your brand and will appear on your timeline layered over your cover photo; It will also appear when you post to others’ walls or write comments.
  • Highlighted image: 1200 x 717 px – Image guidelines: Will appear on your page at 843 x 504 pixels; Choose a higher resolution for best quality.
  • Cover photo: 851 x 315 px – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
  • Shared images: 1200 x 900 – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
  • Shared link: 1200 x 627 – Image guidelines: Recommended upload size of 1200 x 627; Square photo a Minimum of 154 x 154 in feed, Square photo a Minimum of 116 x 116 on page, Rectangular photo a Minimum of 470 x 246 in feed, Rectangular photo a Minimum of 484 x 252 on page. Note: Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

3. Google+

  • Profile image: 250 x 250 – Image guidelines: Minimum 120 x 120 pixels; Recommended 250 x 250 pixels; Maximum not listed (a 20MB photo at 5200 x 5300 pixels was able to be uploaded); JPG, GIF, or PNG. Note: You upload your image in a square format and then going render it into your page as a circle, so make sure you choose a photo that will not cut out your face.
  • Shared image: 497 x 373 – Image guidelines: Appears in home stream and on page at a width of 426 pixels (height is scaled); Minimum width of 497 pixels (will scale the height for you); Maximum upload 2048 x 2048 px; Shared link – 150 x 150 (thumbnail).
  • Cover image: 1080 x 608 – Image guidelines: Recommended 1080 x 608 pixels; Minimum 480 x 270 pixels; Maximum 2120 x 1192 pixels; Note: the cover photo may be the biggest on your page. Shared image: 150 x 150 – Image guidelines: Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).

4. Instagram

  • Profile image: 110 x 110 – Image guidelines: Appear on your home page at 110 x 110 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
  • Photo thumbnails: 161 x 161 – Image guidelines: The thumbnails will appear on the page at 161 x 161 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
  • Photo size: 640 x 640 – Image guidelines: The size of Instagram images has been increased to 640 x 640 pixels; Instagram still scales these photos down to 612 x 612; Appear in feed at 510 x 510 pixels.

5. Pinterest

  • Profile image: 165 x 165 – Image guidelines: Appears at 165 x 165 pixels on home page; Appears at 32 x 32 pixels on the rest of Pinterest; Maximum of 10MB.
  • Pin sizes: 236 width in pixels – Image guidelines: Pins on main page appear as 236 pixels (height is scaled); Pins on board appear as 236 pixels (height is scaled); Expanded pins have a minimum width 600 pixels (height is scaled).
  • Board display: 222 x 150 – Image guidelines: 222 x 150 pixels (large thumbnail); 55 x 55 (smaller thumbnail). Note: choose a well-sized image in order to attract attention.

6. Tumblr

  • Profile image: 128 x 128 px – Image guidelines: Minimum 128 x 128 pixels; JPG, GIF, PNG, or BMP. Note: the profile image will appear as an icon next to your posts. It will also appear on your page, depending on your profile layout. Make sure to choose an image that fits both the icon shape and the profile shape.
  • Image posts: 570 x 750 – Image guidelines: Dash images sizes max at 1280 x 1920, and show in feeds at 500 x 750; Images cannot exceed 10MB; Animated GIFS must be under 1MB and max at 500 pixels.

7. YouTube

  • Video uploads: 1280 x 760 – Video guidelines: Videos must maintain a 16:9 aspect ratio; In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels.
  • Channel cover photo: 2560 x 1440 – Image guidelines: With YouTube’s many different platforms and devices, it is important to have a photo optimized for any viewing – Display sizes – Tablet display: 1855 x 423; Mobile display: 1546 x 423; TV display: 2560 x 1440; Desktop: 2560 x 423; 1546 x 423 – pixels are always visible.

8. LinkedIn

  • Standard logo: 100 x 60 – Image guidelines: 100 x 60 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: One of the two brand logos that should be uploaded is a business logo.
  • Banner image: 646 x 220 (minimum) – Image guidelines: Minimum 646 x 220 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: Banner images were recently implemented and are very prominent on a LinkedIn profile; use this as a way to attract users to your business.
  • Career cover photo: 974 x 300 – Image guidelines: Minimum 974 x 300 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: This is the largest image on a LinkedIn page, use a picture that will speak to your company and will appeal to potential employees.
  • Square logo: 150 x 50 – Image guidelines: 50 x 50 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: This is the image that will show up when your company is searched. Therefore, use something recognizable.

Visual breakdown of all size requirements:

2015 social media image size cheat sheet#SMimagesizes

 

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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Social Media

New Pinterest code of conduct pushes for mindful posting

(SOCIAL MEDIA) Social media sites have struggled with harmful content, but Pinterest is using their new code of conduct to encourage better, not just reprimands.

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Pinterest icon on phone with 2 notifications, indicating new code of conduct.

It appears that at least one social media site has made a decision on how to move forward with the basis of their platform. Pinterest has created a brand-new code of conduct for their users. Giving them a set of rules to follow which to some may be a little restricting, but I’m not mad about it. In a public statement, they told the world their message:

“We’re on a journey to build a globally inclusive platform where Pinners around the world can discover ideas that feel personalized, relevant, and reflective of who they are.”

The revamp of their system includes 3 separate changes revolving around the rules of the platform. All of them are complete with examples and full sets of rules. The list is summed up as:

  • Pinterest Creator Code
  • Pinterest Comment Moderation Tools
  • Pinterest Creator Fund

For the Creator Code, Pinterest had this to say: “The Creator Code is a mandatory set of guidelines that lives within our product intended to educate and build community around making inclusive and compassionate content”. The rules are as follows:

  • Be Kind
  • Check my Facts
  • Be aware of triggers
  • Practice Inclusion
  • Do no harm

The list of rules provides some details on the pop-up as well, with notes like “make sure content doesn’t insult,” “make sure information is accurate,” etc. The main goal of this ‘agreement’, according to Pinterest, is not to reprimand offending people but to practice a proactive and empowering social environment. Other social websites have been shoe-horned into reprimanding instead of being proactive against abuse, and it has been met with mixed results. Facebook itself is getting a great deal of flack about their new algorithm that picks out individual words and bans people for progressively longer periods without any form of context.

Comment Moderation is a new set of tools that Pinterest is hoping will encourage a more positive experience between users and content creators. It’s just like putting the carrot before the donkey to get him to move the cart.

  • Positivity Reminders
  • Moderation Tools
  • Featured Comments
  • New Spam Prevention Signals

Sticking to the positivity considerations here seems to be the goal. They seem to be focusing on reminding people to be good and encouraging them to stay that way. Again, proactive, not reactive.

The social platform’s last change is to create a Pinterest Creator Fund. Their aim is to provide training, create strategy consulting, and financial support. Pinterest has also stated that they are going to be aiming these funds specifically at underrepresented communities. They even claim to be committing themselves to a quota of 50% of their Creators. While I find this commendable, it also comes off a little heavy handed. I would personally wait to see how they go about this. If they are ignoring good and decent Creators based purely on them being in a represented group, then I would find this a bad use of their time. However, if they are actively going out and looking for underrepresented Creators while still bringing in good Creators that are in represented groups, then I’m all for this.

Being the change you want to see in the world is something I personally feel we should all strive towards. Whether or not you produced positive change depends on your own goals… so on and so forth. In my own opinion, Pinterest and their new code of conduct is creating a better positive experience here and striving to remind people to be better than they were with each post. It’s a bold move and ultimately could be a spectacular outcome. Only time will tell how their creators and users will respond. Best of luck to them.

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Social Media

Facebook releases Hotline as yet another Clubhouse competitor

(SOCIAL MEDIA) As yet another app emerges to try and take some of Clubhouse’s success, Facebook Hotline adds a slightly more formal video chat component to the game.

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Woman forming hands into heart shape at laptop hosting live video chat, similar to Facebook's new app Hotline

Facebook is at it again and launching its own version of another app. This time, the company has launched Hotline, which looks like a cross between Instagram Live and Clubhouse.

Facebook’s Hotline is the company’s attempt at competing with Clubhouse, the audio-based social media app, which was released on iOS in March 2020. Earlier this year, The New York Times reported Facebook had already begun working on building its own version of the app. Erik Hazzard, who joined Facebook in 2017 after the company acquired his tbh app, is leading the project.

The app was created by the New Product Experimentation (NPE) Team, Facebook’s experimental development division, and it’s already in beta testing online. To access it, you can use the web-based application through the platform’s website to join the waitlist and “Host a Show”. However, you will need to sign in using your Twitter account to do so.

Unlike Clubhouse, Hotline lets users also chat through video and not just audio alone. The product is more like a formal Q&A and recording platform. Its features allow people to live stream and hold Q&A sessions with their audiences similar to Instagram Live. And, audience members can ask questions by using text or audio.

Also, what makes Hotline a little more formal than Clubhouse is that it automatically records conversations. According to TechCrunch, hosts receive both a video and audio recording of the event. With a guaranteed recording feature, the Q&A sessions will stray away from the casual vibes of Clubhouse.

The first person to host a Q&A live stream on Hotline is real-estate investor Nick Huber, who is the type of “expert” Facebook is hoping to attract to its platform.

“With Hotline, we’re hoping to understand how interactive, live multimedia Q&As can help people learn from experts in areas like professional skills, just as it helps those experts build their businesses,” a Facebook spokesperson told TechCrunch. “New Product Experimentation has been testing multimedia products like CatchUp, Venue, Collab, and BARS, and we’re encouraged to see the formats continue to help people connect and build community,” the spokesperson added.

According to a Reuters article, the app doesn’t have any audience size limits, hosts can remove questions they don’t want to answer, and Facebook is moderating inappropriate content during its early days.

An app for mobile devices isn’t available yet, but if you want to check it out, you can visit Hotline’s website.

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Social Media

Brace yourselves: Facebook has re-opened political advertising space

(SOCIAL MEDIA) After a break due to misinformation in the past election, Facebook is once again allowing political advertising slots on their platform – with some caveats.

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Facebook open on phone in a wallet case, open for political advertising again.

After a months-long ban on political ads due to misinformation and other inappropriate behavior following the election in November, Facebook is planning to resume providing space for political advertising.

Starting on Thursday, March 4th, advertisers were able to buy spots for ads that comprise politics, what Facebook categorizes as “social issues”, and other potentially charged topics previously prohibited by the social media platform.

The history of the ban is complicated, and its existence was predicated on a profound distrust between political parties and mainstream news. In the wake of the 2016 election and illicit advertising activity that muddied the proverbial waters, Facebook had what some would view as a clear moral obligation to prevent similar sediment from clouding future elections.

Facebook delivered on that obligation by removing political advertising from their platform prior to Election Day, a decision that would stand fast in the tumultuous months to follow. And, while Facebook did temporarily suspend the ban in Georgia during the senate proceedings, political advertisements nevertheless remained absent from the platform in large until last week.

The removal of the ban does have some accompanying caveats—namely the identification process. Unlike before, advertisers will have to go to great lengths to confirm their identities prior to launching ads. Those ads will most likely also need to come from domestic agencies given Facebook’s diligent removal of foreign and malicious campaigns in the prior years.

The moral debate regarding social media advertising—particularly on Facebook—is a deeply nuanced and divided one. Some argue that, by removing political advertising across the board, Facebook has simply limited access for “good actors” and cleared the way for illegitimate claims.

Facebook’s response to this is simply that they didn’t understand fully the role ads would play in the electoral process, and that allowing those ads back will allow them to learn more going forward.

Either way, political advertising spots are now open on Facebook, and the overall public perception seems controversial enough to warrant keeping an eye on the progression of this decision. It wouldn’t be entirely unexpected for Facebook to revoke access to these advertisements again—or limit further their range and scope—in the coming months and years.

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