Surprise! The name you’re looking for may not be in this blog post.
Hey, we all know that blogging is the way to go nowadays. The time when cold calling, door knocking and postcard sending are done. Over. Kaput. Now you need to write, write, write in order to connect. But what’s the right way?
This is what I’ve heard:
Content is King
Hey, wanna connect with an audience that will keep coming back for more? Then you have to keep adding in stuff that’s new and interesting. The advice differs but the least amount of posting I’ve heard is three times a week, minimum. Anything less than that and Google will forget your name, your address and the fact that your favorite ice cream flavor is Rocky Road,
This can’t be any ol’ content either. Nope. It needs to be engaging because you want the anonymous reader who stumbled across your blog today to come back tomorrow for more or, better yet, subscribe to your blog so he gets a steady stream of your latest and greatest. That’s right. You need to keep honing your writing skills because we all know the typical Web surfer has the attention span of a toddler about to take their nap. Think Pulitzer.
But, wait! There’s more.
SEO is King
The thinking on this is that you can write the most fascinating stuff on the planet but if no one knows where to find you to read it then you’re essentially writing for you, your mother and your assistant you hired to proofread your blog posts. So you need to fill all your posts with lots and lots of keywords so Google and all the other spiders and ‘bots and what have you can find your blog and deem it “relevant”.
Thusly:
“The home buyer considering the home purchase of 123 Main Street in Anywhere, MD came to an impasse with the home seller of the home located at 123 Main Street in Anywhere, MD over certain home inspection issues discovered by the licensed and certified home inspector from We Kill Deals Home Inspections. Unfortunately, the real estate transaction between the home buyer and the home seller regarding 123 Main Street, Anywhere, MD was not able to be completed.”
Of course, it could have been:
“One of my deals recently fell through due to inspection issues. Buyer balked. Seller wouldn’t move. Deal dead.”
‘Nuf said? Get your SEO mojo going or you might as well be one of millions and millions of blogs vying for attention. Wait. You have one of the millions and millions of blogs vying for attention.
But, wait! There’s more.
Social Media (the Relationship) is King
You can write like a 3rd grader and not know Jack about SEO but if you’re connected enough, you’ll float right to the top. Get yourself on Facebook and Twitter and Posterous and Plaxo and LinkedIn and anything else that promises a “relationship” with someone, anyone that might provide you with another connection or maybe even a mention in their blog and a backlink, to boot.
Maybe it you tweet, poke or expose your Posterous enough the people whom you have never met or spoken to will help you and your business. It’s not what you know, it’s who you know. Everybody knows that!
So every morning after your twenty minutes on the treadmill and morning coffee get social and make some connections so you can make some dough.
The Silver Bullet
People tell me I’m crazy for trying to find the silver bullet. The magic wand. I’m told there is not single path to real estate nirvana.
Is there?
