When I first started to read Agent Genius Magazine, I read a story by Lani Rosales about QR Code technology for real estate. The story, originally published in October of 2008, puzzled me as I wasn’t ready to embrace the technology, YET.
Fast forward to February 2010 and I am geeking out at PodCamp Western MA where the t-shirts sport a QR code on the front. Jaclyn Stevenson, one of the organizers of the PodCamp pioneered the idea to include the code on the shirts. Now I am ready to embrace this cool technology and my brain starts working over how I can best utilize QR codes into my real estate marketing.
Of course I went to Google to see what other agents were doing, but to my surprise there was scant information available, with Lani’s story being the best one. I sat right down and re-read the post and began to formulate my attack.
I could see that this technology was well suited for real estate, it would make my print advertising interactive and useful once again and put me out front as a REALTOR who is trying new things to help sell her listings.
Lately there has been a lot of agents adopting this into their marketing plan and a lot of talk on Twitter and Facebook about using QR Codes for real estate marketing.
Here are my Top Ten Ideas for using QR Codes in real estate:
#1- Sign riders.
I was already purchasing a sign rider for each listing with the property URL on it, so I added a QR code for the url, as well.
I had the local media come do a story on what QR Codes are and how I am utilizing them. This had two goals: teach the local public and get me some exposure.
My boyfriend, Morriss, and I worked up a demonstration video that I can share with my potential clients to help them understand the process.
#4- Video again.
Each of my properties gets a virtual tour video. I include the QR code as a slide at the end of the video.
#5- My blog.
I have my QR Code badge displayed on the home page of my blog so that visitors can scan and go directly to a feed of all of my listings.
#6- Print advertising.
I include the QR code on my “Just Listed” and “Just Sold” postcards. I would also include it in my other print media, if I were in charge of the layout (my broker pays for the advertising). Town and Country Realtors in Leominster, MA has done a great job with incorporating QR Codes into their print advertising.
#7- Business cards.
My new order of business cards will have the QR code featured.
#8- Direct mail.
I am sending everyone in my sphere a mailing with a QR code and an invitation to try it out.
#9- Printed gift items.
I plan to include the code on any calendars, bookmarks, etc. that I may hand out.
#10- Google Map.
In the place of a feed of your listings, or perhaps in addition to the feed, you could create a Google map of your office listings, your personal listings, your open houses, etc. and use a QR Code of the map in your print promotion.
I have recently been working with Clikbrix and so far I really like what they offer. The personalized QR Code that you see at the top of this post was designed by them and I like this idea. Adding the agent’s face and some directions on how to use the code makes it more comfortable for the amateur user. Their site is easy to use and the page that is created is optimized for mobile browsers. The personalized QR code directs the user to a feed of all active listings, which makes it very versatile. There is also a lot of analytics built into their platform, making the process of tracking information much simpler.
Prior to using Clikbrix, I had created a feed of my current listings and used that to create a code for the same purpose. Clikbrix is a subscription, so you could use this idea to accomplish the same result.
I am often asked about the metrics and ROI of my QR code campaign. I think it is still too new to really measure how effective it is, but as to ROI…QR codes are free! I know that use of my QR Code marketing won’t be widespread, as of yet. I am hoping to be an ambassador for this new technology because it is cool, green and fun to use. It is another tool in my listing kit that separates me from the Triple P Realtors (put in a sign, place it on MLS and pray) and it demonstrates to my market that I am an agent that is working hard to learn to ways to help accomplish the sale of their home.
Are you using QR Codes in your real estate marketing? Doing something different that wasn’t mentioned here? Comment please!
AgentGenius.com has no affiliation with Clickbrix.
Brace yourselves: Facebook has re-opened political advertising space
(SOCIAL MEDIA) After a break due to misinformation in the past election, Facebook is once again allowing political advertising slots on their platform – with some caveats.
After a months-long ban on political ads due to misinformation and other inappropriate behavior following the election in November, Facebook is planning to resume providing space for political advertising.
Starting on Thursday, March 4th, advertisers were able to buy spots for ads that comprise politics, what Facebook categorizes as “social issues”, and other potentially charged topics previously prohibited by the social media platform.
The history of the ban is complicated, and its existence was predicated on a profound distrust between political parties and mainstream news. In the wake of the 2016 election and illicit advertising activity that muddied the proverbial waters, Facebook had what some would view as a clear moral obligation to prevent similar sediment from clouding future elections.
Facebook delivered on that obligation by removing political advertising from their platform prior to Election Day, a decision that would stand fast in the tumultuous months to follow. And, while Facebook did temporarily suspend the ban in Georgia during the senate proceedings, political advertisements nevertheless remained absent from the platform in large until last week.
The removal of the ban does have some accompanying caveats—namely the identification process. Unlike before, advertisers will have to go to great lengths to confirm their identities prior to launching ads. Those ads will most likely also need to come from domestic agencies given Facebook’s diligent removal of foreign and malicious campaigns in the prior years.
The moral debate regarding social media advertising—particularly on Facebook—is a deeply nuanced and divided one. Some argue that, by removing political advertising across the board, Facebook has simply limited access for “good actors” and cleared the way for illegitimate claims.
Facebook’s response to this is simply that they didn’t understand fully the role ads would play in the electoral process, and that allowing those ads back will allow them to learn more going forward.
Either way, political advertising spots are now open on Facebook, and the overall public perception seems controversial enough to warrant keeping an eye on the progression of this decision. It wouldn’t be entirely unexpected for Facebook to revoke access to these advertisements again—or limit further their range and scope—in the coming months and years.
Twitter to start charging users? Here’s what you need to know
(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?
In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:
- The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
- While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
- The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
- The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
- The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
- And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.
This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.
My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.
Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.
My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.
So why do they want even more now?
TikTok enters the e-commerce space, ready to compete with Zuckerberg?
(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.
Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.
According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.
Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.
Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.
But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.
Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.
There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.
TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.
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