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Television quality video coming to Facebook (big news for the big boys)

Video content reigns supreme right now, and as Facebook seeks to attract more ad dollars, it appears they’ll be courting big publishers by making tv-quality video part of the platform.

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Video is king

Video is ruling the internet right now – and Facebook is one of the main platforms where users are watching video content. The social media site, in collaboration with several publishers, is about to make it even easier for publishers to post live, TV-quality videos, according to Digiday.

Facebook has already been hosting live videos, such as those filmed on a smart phone or tablet, but now publishers will be able to integrate Facebook’s technology into their production processes, allowing for a TV news style broadcast, with multiple cameras, “remote segments,” and more professional production quality.

This is obviously great news for both publishers, as well as for Facebook

Newscasters with the big television news organizations and even sports teams are surely looking forward to getting more live streaming content out to their audience. Large publishers that are already seeing success with live streams on Facebook will likely see a boost from higher quality video that matches their television presence.

Facebook has been working to get more television networks to distribute video content over the site – after all, more content means more ad sales. This technological advance will definitely help make it easy for publishers to stream live, especially because it requires fewer specialized resources.

News networks can stream their live broadcasts to Facebook simultaneously with their TV broadcasts, or can produce TV-quality programs specifically for the site. The ease of this technology is pulling many publishers away from more complicated sites and onto Facebook, further marrying TV and facebook

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Facebook crosses their fingers

Digiday reports that the company will announce this news at its upcoming F8 developers conference, which takes place on April 12 and 13 in San Francisco where the social media giant clearly hopes to court publishers. Digiday’s source stated, “F8 is critical in terms of media publishers right now.” The company was reticent when questioned, saying only that “we’re working with a small number of partners to test different ways to share live video on Facebook.”


Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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