Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Zuckerberg explains why you’re now forced to download Messenger

(Social Media) In a confusing interview, Zuckerberg “clarifies” why if you want to see your Facebook Inbox messages, you have to download a separate app.

zuckerberg

zuckerberg

Zuckerberg and the new standalone messaging app

Have you opened your Facebook app lately only to be forced into downloading a separate app called Messenger just so you can read your Facebook inbox messages that you’ve always been able to see within your app that probably came with your phone?

Yeah, us too. Obnoxious, but there has to be a good reason, right? Maybe.

It has been an unexplained mystery, until Facebook founder, Mark Zuckerberg opened up to The Verge on his thought process and it boils down to one thing – it’s the cool thing to do.

bar
When asked why they’re forcing everyone to use a standalone app, he praised the question because it “keeps us honest.” Okay. Zuckerberg says it is another way for users to have a frictionless experience.

Still confused? Us too.

Why would you need to use two apps to have a frictionless experience? Zuckerberg acknowledges that downloading a separate app “required friction,” his point is that the focus of the Facebook app is the News Feed, and that’s what you should see when you open the app. Zuck says an app should only do one thing, and do it well.

Advertisement. Scroll to continue reading.

He says messaging was a side activity that has grown in importance, so they separated it out because for high volume users, it was more convenient to separate it.

“Messaging was this behavior people were doing more and more,” Zuckerberg notes. “10 billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab,” adding that they noticed other messaging apps that were popular were devoted strictly to messaging.

So monkey see, monkey do? Still not sold?

“Asking folks to install another app is a short term painful thing, but if we wanted to focus on serving this [use case] well, we had to build a dedicated and focused experience. We build for the whole community,” he proclaimed.

Therefore, the forced move was for the greater good.

“The reason is that what we’re trying to do is build a service that’s good for everyone. Because Messenger is faster and more focused, if you’re using it, you respond to messages faster, we’ve found. If your friends are slower to respond, we might not have been able to meet up,” he explains, as if no communication method exists outside of Facebook.

Advertisement. Scroll to continue reading.

But hey, you’re having a friction-filled frictionless experience so that Facebook can serve you better. We’re guessing he was caught off guard, because the answers were borderline illogical. Time will tell what the real reasons are, and we’re betting it has more to do with ad revenue than user friction.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

2 Comments

2 Comments

  1. Carey Martell

    November 13, 2014 at 10:23 am

    I suspect the real motivation is for Facebook to take up yet another coveted app space on your cellphone screen. The messenger app gets used almost as much as the FB app itself, so would go on the first screen of your phone. This removes another spot for a competitor app to be on that first screen.

    Similar concept to why companies like Coke and Pepsi release dozens of different flavors and bottle sizes; they want to take away retail shelf space from competitors.

  2. Pingback: Facebook allowing user to use Messenger without Facebook account - AGBeat

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.