There is a difference between a generalist and a short sale expert, so know the difference and establish trust in your community and with clients by...
How often do you go into a listing appointment and talk about how slick your internet marketing is? When you’re trying to impress a potential client...
Tyler Bell, in his post, “Why check-ins and like buttons will change the local landscape“, absolutely nails it. We check-in and “like” things not only to...
Put the consumer first in your business activities, then play, prospect and market.
Why walk away?? I work with many agents who will tell me that they walk away from listings when there is a high probability of there...
Please welcome our newest writer Matt Wilkins who is a young Realtor running a unique brokerage he will be talking about (among other things) over the...
The Phone Call In my job I get a “what-the-heck” phone call almost every day. This week I received one that I had to share. What...
Bizarre… I wish I had my camera to capture this bizarre offer. Actually, it wasn’t so much the offer itself as much as it was the...
Photo Credit It’s a Dog Eat Dog World Out There I had a buyer in town for the last three days looking at homes. She’s pretty...
A Study Case Study: Okay, not really and “official” case study, but get this … Derek and I go to take a listing. It is a...
Top 10 Ways to Use Blogging in Real Estate #7: Market Your Listings Preface Start: Shut it. I don’t want to hear the nay-sayers that say...
With this post, I am introducing the new iRuss. Here is another email from Raymond: Hi Russell, I’m trying to get some realistic perspective on...
Photo Courtesy of Creative Commons The Place I was attending the Spring Meetings of REOMAC (The REO Manager’s Association of California) in Indian Wells California earlier...
Home searchers are looking for the perfect house based on unique needs, and recently I realized how diverse those needs can be. I was (very casually)...
Yesterday I spent an hour-plus talking to two agents in my office about what they could do to try and attract business. Our broker (rightly) persists...
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