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The 7 deadly sins of digital user experience

(Tech News) User experience is now understood to be a huge factor in a digital brand’s success, so what are the 7 deadly sins every brand should avoid?

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sins greed

sins greed

First impressions are everything

“You only get one chance to make a good first impression,” notes Thelton McMillian, Founder & CEO of Comrade, adding that this notion is especially true in today’s digital world.

McMillian states, “Companies must design user experiences for web and mobile that are seamless, relevant and keep customers coming back for more. However, in the race to design smart capabilities, many businesses commit one or more ‘deadly sins’ – damaging that crucial first impression compromising future growth.”

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In his own words below, McMillian offers the 7 deadly sins of digital user experience and suggests ways to avoid them.

1. Lust

It’s easy to lust over design and fall prey to “shiny objects;” however, we cannot lead with a solution or feature without first understanding the problem. Set design principles upfront to ensure judicious decision-making – and always stay true to what’s best for the user while considering their chosen context of use.

2. Gluttony

Over-indulgence often manifests itself in the design process as the dreaded “feature creep.” Projects that start with a clear focus and reasonable scope can quickly find their UX suffering as new features and content are added. One of the best defenses against gluttony is to embrace the “mobile first” approach to product design. Don’t do something just because you can. Place the user at the center and set aside personal preferences to prioritize features and content that will best enhance the user experience.

3. Greed

This is also a sin of excess, but in this case its focus is on material wealth. The challenge of quantifying the return on investment of a good user experience results in UX often sitting low on the list of priorities. But the market caps of companies like Apple, Amazon and Uber are clear indications of the value that user experience brings to a brand. Focus your efforts on building a culture of design and customer-centered thinking in your organization. Make UX the focus of everyone in your business.

4. Sloth

Laziness at any step of the software development lifecycle can lead to usability issues or broken interactions…often, companies release products without fully taking into account the importance of quality assurance and usability testing. The diversity of device types, screen sizes and technologies means you must never stop testing – continue to validate your UX design to ensure you have a full understanding of how your product or website functions.

5. Wrath

Don’t ignore the wrath of your users. Listen to them, be emphatic and trust that their behavior should inform your design decisions regardless of your personal intuition or preference. Understanding the frustrations your customers have with your brand is the first step in fixing your UX.

6. Envy

Influence from others can result in poor user experiences when applied to your own design challenge. It can also stifle your ability to push boundaries. While it’s perfectly acceptable to be influenced by others, find your own groove, differentiate your experience from competitors and use what you’ve seen as inspiration to push boundaries and innovate.

7. Pride

Don’t be too proud of your decisions that you don’t consider making changes in response to an ever-evolving market. Don’t think you’ve designed something that’s foolproof – you can always optimize. There is no such thing as a finished product.

The takeaway

McMillian concludes, “With a better understanding of common missteps, businesses will be better poised to deliver the type of digital user experiences that customers have come to expect. By partnering with experts in the field, companies can further ensure they’re avoiding design sins that could cost them users…and potentially, their business.”

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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1 Comment

1 Comment

  1. The Storyographer

    August 19, 2014 at 12:12 pm

    Nailed it. And with a clever twist on a timeless literary classic. Well played, sir.

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Tech News

Earbuds that are noise cancelling hit the market just in time for the holidays

(TECH NEWS) There are no shortage of earbuds on the market, however, Nuheara’s noise cancelling, bluetooth earbuds are sure to top everyone’s wish list.

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Noise cancelling earbuds are efficient for blocking out the world around you – when all you want to hear is your music and nothing else. However, for those who want a smaller, sleeker alternative, Nuheara is the perfect fit.

Nuheara are wireless audio earbuds that are customizable to your hearing needs. Even though they have the same power as noise cancelling headphones, they can be adjusted to amplify or minimize sound based on each situation.

You can choose to blend the sounds of the streets and your new favorite album in order to be aware of the world around you. The earbuds are ideal for any situation.

The noise cancelling earbuds use SINC (Superior Intelligent Noise Control) technology, which lets every user create their custom hearing experience.

There are numerous times when it’s hard to hear because of the noise around us. This may be in crowded restaurants, concerts or even when you’re at home trying to avoid the noisy neighbor in the apartment above you.

The SINC technology applies a frequency filter to sounds you choose to hear or want to avoid. Additionally, the left and right earbuds have their own settings, so that they can be customized individually. Everything is customized through the app, so it’s up to each user to decide!

Prior to founding Nuheara, Justin Miller and David Cannington worked in the oil and gas companies creating industrial strength hearing headsets.

The feedback they received during these experiences paved the way for inventing Nuheara. People wanted a sleek headset that they could wear in everyday life, not just at their job.

The earbuds will set you back a few hundred bucks, but they come with accessories like a battery charger, carrying case and 8 different silicone tips. The battery charger provides three full charges. Nuheara earbuds are also sweat and water resistant, but they are not yet waterproof.

As wireless headphones, Nuheara are also compatible with most Bluetooth connected devices. The earbuds also use tap-touch control to make hands-free phone calls, control music and adjust settings.

There is no need to connect Nuheara to external devices to use their noise cancelling capabilities.

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Tech News

Turn your FAQ page into a chatbot without knowing how to code

(TECH NEWS) An easy way to add a chatbot to your site and automate some of your work is through this new simple tool that doesn’t require any tech know-how.

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faqbot chatbot

Reduce your workload and personalize customer service engagement with Faqbot, the tool that turns your online FAQ into a customized chatbot.

Co-founded by Denny Wong and CEO Mathis André, Faqbot uses machine learning to streamline frequently asked questions into a handy chatbot pal.

Based on your existing FAQ content, Faqbot builds a database that learns from every conversation to improve responses. Faqbot can also be used to automate sales and lead generation.

You get to design the conversation flow, mapping out a custom path to guide users to a desired outcome. Set predefined choices or free text, customize the bot’s responses, and determine what leading questions the bot should ask.

For example, on the Faqbot site, I was given two pre-set choices to click after each response from the bot. Clicking “Thanks for helping” gets the polite response “You are welcome! ;-)” complete with an old-school emoji featuring a nose.

If you select “not my question,” Faqbot uses its general response to any unanswerable question: “Sorry, I’m a chatbot. I am constantly learning and have answers to frequently asked questions. Thank you for leaving your email and we will get back to you shortly.”

Choose your own responses based on already defined FAQ or come up with new messaging to better engage and inform your customers as needed. The free text option is also available if customers wish to continue asking questions.

Of course, I had to try out some less than frequently asked questions. When I asked Faqbot “are we friends?” it kindly replied, “Absolutely. You don’t have to ask.” So I’m smitten.

However, when I tried to take it to the next level by asking “Do you love me?,” which seems to be the internet’s favorite way to harass a bot, I got the “Sorry, I’m a chatbot” response.

That’s okay. I’ll recover. Faqbot isn’t here to love, it’s here to answer questions.

You can easily install the chatbot by either copy/pasting the snippet of codes directly into your webpage, or connect Faqbot to your company’s Facebook page. No coding skills required.

Pricing is based on number of users per month, but all levels include the same service offerings of FAQ database management, messaging interface, a ticketing system, and DIY guided conversation flow. You can try out Faqbot free for 14 days by signing up on their site.

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Tech News

This note-taking app is perfect for the creative mind

(TECH NEWS) The newest app for note-taking could be a tremendous asset for a very specific type of creative that tools like trello and evernote fall short on… not all apps work for all people.

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milanote

If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations coined. There was the “song collection” period, in which I wrote down song and band names with reckless abandon, on any scrap of paper or non-paper within reach, and promptly scattered the scraps everywhere. There was the post-it era, in which every single idea was carefully documented on a “Sticky Note” that tiled over my Windows desktop and was impossible to find thereafter.

And then, there was Evernote, and Trello, and I thought my evolution was complete. I had neatly organized “Notebooks” and “Cards” and I felt very structured and efficient and spiritually done with my note-taking journey.

But a whisper of rebellion called out to me. It sounded musical, colorful, whimsical. It asked me whether I wouldn’t like to liberate myself from those neat lists and stacks, let my ideas flow, visualize my thoughts?

It introduced me to Milanote – the note-taking app truly made FOR images, not just tolerant of them.

Milanote markets itself toward creatives: “For the research, thinking and planning behind your next great piece of work.”

But the strengths of this app could benefit anyone who could use a more freeform space to collect their thoughts. A blank page resembles a peg board, and users can add images, notes, links, and more in any configuration their hearts desire. You can also link any elements together with a web of lines, or leave them on their own.

This could be a great app for early-stage brainstorming and planning, when you need to play around and be flexible.

Milanote can be collaborative, like Trello, or individual and personal, like my always-evolving grocery list in Evernote. Milanote currently works in any web browser, and iOs and Android apps are coming soon.

For up to 100 notes, Milanote can be yours free of charge. More than that, though, and you’ll have to pay $9.99 for the pro version.

Something tells me infinity should cost much more, but the organic, customizable concept is something to hold on to.

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