Connect with us

Tech News

A long shadow on short design trends

Flat design with a long shadow is all the rage in design circles right now, but let us take a look at history and at whether or not this is just a fad.

Published

on

long shadow trend

The long shadow trend of today

Remember back in the mid-2010s when flat design was all the rage? Oh whoops, we still have five more years before we can look back objectively on this era of graphic design and really have an opinion on it. For now, we  know flat design and long shadows are all the rage, with Apple basing the design of its new OS on it. To a degree, Apple’s decision seemed to stem not only from the design trend but technical considerations as well – complex textures embedded in the OS are a tax on memory. Simplifying the design can, in effect speed up performance.

They also seemed to be releasing the new design in lieu of say, an actual product, something that didn’t go unnoticed by Wall Street.

That said, let’s take a cursory look at recent graphic design history to put things into perspective.

Taking a look at design history

Although I got to play around while in my teens at the agency my mom worked for with traditional tools, my first professional experience coincided with the Macintosh’s quick takeover of the industry. However, talking about what it was like before this transition is important because before computers, designers could use “reverse type” (white on black or a photo) in an ad. But doing so required several complicated and easily-screwed up (at least by me) steps in a darkroom that we’d often only wish to do so if the client requested it. In fact, in David Ogilvy’s seminal book, one of his “rules,” still quoted verbatim without regard for changes in taste over the past 60 years, is to avoid reverse type. I often wondered if it was because, at the time, reverse type was just simply unprofitable.

When the Mac took over, all of a sudden we saw reverse type everywhere. Suddenly there were all sorts of possibilities that designers were capable of before, but often too time-pressed to produce by hand such as gradients on type,  strokes on type and the like.

Since this transition from hand made designs to computer, many trends have actually been driven by new software capabilities than actual design skills. Inversely, many other trends are driven by a rebellion against the computer. Somewhere in the middle is using the computer to make designs that look like they were not made on the computer. In Apple’s case, the revision of the OS design is also a clean break from the leather and felt textures that were the more hippie-esque aesthetic that Steve Jobs enjoyed.

Computers allowed us to suddenly have access to design capabilities that were unthinkable. At the same time, like 80s synth pop, just because you could make a special effect didn’t mean its impact could stand the test of time. Once the novelty wears off, all you have left is the cringe you feel 5 years later when you look back at your work. Great design is timeless – when design is hitched to a trend, the designer has stolen the opportunity to create something that can last forever.

Photoshop filters are to blame

No bigger culprit in ghastly design has been Photoshop filters. When I had my first big-agency job, more senior creatives would pull out last year’s award show books and show me beveled type in award winning ads and demand I figure out how to make it. This was before adding a bevel to a layer with the press of a button was possible, largely because this was before you could add a layer to Photoshop. (I still get stunned looks from  younger designers when I tell them how we’d simply save like 100 versions of a file to preserve all the different iterations.) No, back then you had to use Channel Ops, a complicated series of maneuvers in Photoshop, that, like doing reverse type on a stat camera, was easy to screw up and a giant pain in the ass.

It was only with the invention of layers and the button did effects like bevels and drop shadows begin to pollute design. Since then, there’s been a pendulum shift throughout the years back and forth from “simple” or “hand-drawn” design looks to more computer-centered effects. The flat design is merely the pendulum shifting far in one direction. It was only a few years ago that Web 2.0 design was featuring websites that largely looked like they were constructed by hand with distressed textures. We’re over it, so here’s the shiny new object.

flat-design-long-shadow-1

Learning from history – is this just a fad?

So the pressing question: is flat design and long shadows just another fad? “A fad yes, but one of the biggest trends in design today. So big in fact, that the ideals behind it were adopted for Apple’s new iOS and in turn, produced one of the most poorly received interface designs (for a worldwide company) in a long time. People hate it. I hate it. And it just goes to show that if abused and misunderstood, the fundamentals of that design practice can be unsuccessful. It’s just not for everything.” says Austin Roesberg, Art Director/Designer at Catch24 Design in New York.

When deciding whether to follow a design trend, it’s important to understand whether it has longevity. “I think it’s ok to use ideals and principles from the design trend, but I don’t think that the full circle of shadows and pastel colors is always the best thing to latch on to. There are some great details that can come from the trend, but over time I think it’s only those details that will remain and the overall bells and whistles will fade away.” continues Roesberg.

Since both long shadows and flat design are not as aesthetically ghastly as heavy-handed filters of the past, it’s possible this could be a trend that’s here to stay, or evolve over time. “Personally, I like flat design but I most of my appreciation comes from the inspiration and ideas I think I can draw/repurpose from it. Not necessarily because I think it’s appropriate for all designs.”

flat-design-long-shadow-2

long shadow flat design

flat-design-long-shadow-4

flat-design-long-shadow-5

flat-design-long-shadow-6

flat-design-long-shadow-7

flat-design-long-shadow-8

Marc Lefton is a creative director and tech entrepreneur with over 20 years of experience. He's a partner in Digikea Digital based in NYC and Gainesville, Florida.

Continue Reading
Advertisement
4 Comments

4 Comments

  1. Tinu

    August 1, 2013 at 2:54 pm

    You touched on something critical here, Marc, one of those things that I know when I see it, but can’t seem to put into words. How do you know whether a design will stand the test of time?

    What are some criteria for a “classic” look that will stand up after fads are long gone? Do you have some Don’t-Dos maybe?

  2. halffiction

    August 1, 2013 at 3:55 pm

    @Tinu:disqus Simplicity and classic fonts – they’re classic for a reason.

    • Tinu

      August 1, 2013 at 3:58 pm

      I like that answer. I used to love Avant Garde but it must not have been classic because it’s out of vogue now. Bookstyle Antiqua close second.

  3. Maestro BK

    August 1, 2013 at 6:22 pm

    Nice one!

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

The top 10 languages you can know as a programmer

(TECH NEWS) Considering a career as a developer or programmer? You’re not alone. Here’s top 10 programming languages to enhance or start your career.

Published

on

Two female programmers at a laptop working on a programming screen.

The COVID economy has thousands of Americans reconsidering their career paths – with so many jobs dissolving due to various reasons (i.e., automation, a decrease in full-time creative positions), it’s no wonder why scores of professionals are seeking to reskill ASAP.

If this sounds like you, look no further; have you ever considered the lucrative career of computer programming?

Programmers on average make a salary of $89,590 a year. And better yet, coding jobs might never become obsolete. The trick is to know exactly what you want to do – different coding languages best serve specific purposes. So, which one should you learn first?

Top ten languages for new developers:

  1. Python – Learn Python if you’re interested in data analysis, machine learning, scripting, web development and Internet of Things (it’s the future!). Python is also the easiest language to learn, so give it a go!
  2. JavaScript – JavaScript is for you if you want a career in making websites interactive.
  3. The Go Programming Language – You can learn to build simple, reliable, and efficient software.
  4. Java – Want to work on computer programs, games, apps and web applications? What about Internet of Things and robots? Learn Java to tap into these fields. Keep in mind, Java is considered difficult for novice programmers.
  5. C# – C# is great for websites, web applications, games, and apps – especially Windows apps. It’s also perfect for Machine Learning and Artificial Intelligence.
  6. PHP – Want to get your hands dirty doing back-end website programming? PHP is the language for you.
  7. C++ – For programming apps, games and web browsers, C++ is the language you’ll need to learn. Though it’s notoriously tough to grasp, knowing this language could be the competitive edge you need to set you apart from the pool of programmers.
  8. C – C will prepare you for operating systems, compilers and databases.
  9. R – The world is always in need of those who conduct data and statistical analyses – check out R to dive in.
  10. Swift – For apps and software for Apple devices, check out Swift.

My advice? Figure out exactly it is you want to do in your new career as a programmer. Set your goal. Then, after you’re sure what direction you want to go in, see which programming language best suits your needs.

Get proficient at one language to start and become top-notch at it. Then, you can expand your rolodex to include multiple languages and grow your abilities as a programmer.

Good luck!

Continue Reading

Tech News

The inventor of the internet wants to give back control of your data

(TECH NEWS) Using the internet has given us access to many things, but we’ve also lost control of our data. Can the father of the internet give it back?

Published

on

Multiple monitors set up on desk with control for data enabled.

Since it was first introduced in 1989, the internet has come a long way, both in good and bad ways. With several communication tools available online, connecting with friends and family on the other side of the world hasn’t been this easy. However, it has taken away something, too — the control over our data.

Our information is everywhere. Once it’s out there, there is very little, if anything, we can do to control how it’s being used or who’s using it. But, the father of the internet, Tim Berners-Lee, wants to reinvent how users take back control of their data.

“We’re on a mission to change the way the web works and the way to basically make the web a better place for all of us,” said Berners-Lee on The Telegraph Live.

In an attempt to “fix the web”, Berners-Lee launched a privacy-focused startup, Inrupt. Using the company’s data storage technology called Solid, the tech company changes how data is stored to give you more control.

“Solid is the new way to connect to people and data. It’s an open-source web-based protocol that re-architects the way data is stored and shared,” said Berners-Lee.

With Solid, you put your personal data together into a personal online data store called a “pod”. Any kind of information can be stored in a pod such as websites visited, travel plans, health records, or credit card purchases.

The pod can be hosted on any Pod Provider, or you can host it yourself. Pods hosted on a Solid Server are fully compartmentalized from other Pods. Each one has its own set of data and access rules, and you decide who to share your data with using Solid’s authentication and authorization systems. And, you can also remove access to anyone at any time.

Inrupt was introduced back in November 2020, and the Solid technology is already being used by some large companies like the BBC and the National Health Service (NHS) in Britain.

The company’s business model is based on charging licensing fees for its commercial software, which uses Solid open-source technology. According to The New York Times, Inrupt has raised about $20 million in venture funding.

Getting data back into a user’s hands is very good. But, is it something that will quickly be adopted by everyone, including the tech giants?

Well, users will finally gain control of how they share their data. According to Berners-Lee, Solid will provide a “generic back-end store that works with all apps without modification.” This means developers don’t have to worry about creating back-ends for different apps.

And companies, what will they get out of it? According to Inrupt CEO & Co-founder John Bruce, over the years, he found that a lot of companies were “spending a great deal of time and money collecting and protecting user data.” So, “by moving the point of control of data from the organization to the user everybody wants.” (i.e. money is saved)

“This is just the beginning of how we turn the red web right side up, restore some of its original values, like how we empower everyone to participate in and benefit from a web that serves us all,” said the internet inventor. “The future of the web is a lot bigger than its past.”

Continue Reading

Tech News

This web extension protects your sensitive information while screensharing

(TECH NEWS) If you’ve ever had to share your screen, you know that sometimes, your sensitive information still slips. But this extension helps by blurring your info for you.

Published

on

Online presenter gesturing at a large Mac desktop computer, being cautious of their sensitive information.

In the time of video calls, video gatherings, and video everything, at one point or another, we will eventually need to share our screen and/or record video. When it’s time to present, there is one thing we don’t want to display to others — sensitive information.

While we can all take a good deal of precautions to make sure we don’t overshare, there is no guarantee we won’t miss something. After all, we’re human. The good thing about these modern times is that there is always someone trying to think of how to make our first world video problems go away.

Sanskar Tiwari, a software developer and educator at YouTube, found it time-consuming having to edit videos to blur over things such as API keys, account emails, passwords, etc. Plus, having to wait for videos to render made the process even longer.

To solve his problem, he created a new web extension named Blurweb. According to the website, the extension helps “people doing live screen sharing or recording video to make sure their sensitive information is secure.”

The extension does this by giving you the option to blur out things like inputs, links, email addresses, and images.

So, how does it work?

  1. Once you have the extension, you can go on any webpage and turn it on by clicking on the extension icon.
  2. When the extension is on, a tab with a Turn Off/On, Clear All, and Close option tab pops up.
  3. With the extension on, you can select any element on the page, and the tool will automatically blur it out.
  4. Once the sensitive information you want saved is blurred, you can record or share your screen without having to worry that you’re accidently displaying that information.

If you want to remove the “blur” from your elements, you can select “Clear All” and everything will go back to normal. You can also quickly toggle the tool on and off and close it once you’re finished.

Since Blurweb.app runs as an extension on the web browser, it can work on any website and even works offline. If you’d like to check it out, you preview it on their website here.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!