Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

One car company is using futuristic HoloLens to build cars now

(TECH NEWS) One car manufacturer is turning to HoloLens tech to help design cars in tandem with the traditional gigantic block of clay.

ford hololens

WEEKS TO HOURS

Ford is now using HoloLens technology to prototype cars even quicker. Over the past year, Ford has been testing HoloLens to streamline the design phase. Additionally, during the last seven years Ford’s design team expanded from 500 to 750 members.

bar

The company is putting a serious focus on evolving their design process. Typically, it can take weeks to perfect grille designs, but with HoloLens, engineers and designers can “explore a variety of different iterations in a matter of hours.”

DIGITAL ADVANCES

According to Jim Holland, Ford’s VP of Vehicle Components and Systems Engineering, “This more efficient process could help Ford develop much tighter feedback loops during the design process, which frankly involves a lot of failure — failing fast, failing early and, ideally, failing cheaply.”

In the past, designers used clay to construct full-scale models of cars.

If any changes were needed, designers had to re-sculpt to reflect updates. Now with advances in digital creation, changes can be made in real time without using an upsetting amount of clay and time.

Advertisement. Scroll to continue reading.

POINT OF VIEW

The 3D holograms blend with physical cars and models, and engineers can perform tests to see how new features perform. Of course, standard computer modeling provide similar testing, but HoloLens has the advantage of seeing designs in stereoscopic 3D.

Engineers can also use headsets to explore what drivers would see when looking at mirrors.

The headset projects holographic images onto the user’s field of view, using sensors to keep images in place as the user changes viewing angle or as they physically walk around a clay model or vehicle. The headset lets designers quickly scroll through multiple design options with a simple hand motion, making it easy for teams to analyze grille designs or side mirrors in a matter of minutes or hours.

COLLABORATION INNOVATION

This new method also opens more avenues for collaboration. Multiple HoloLens users are able to view designs and share vocal and written feedback worldwide. Holland noted, “If HoloLens can help us test ideas without worrying about the cost of expensive clay models or prototypes, then we can liberate teams to be as creative as possible.”

Microsoft’s HoloLens is currently unavailable to consumers, but if you’ve got a business, designers, and $3000 to spare, maybe you can snag the tech for your own purposes.

#HoloLens

Advertisement. Scroll to continue reading.
Written By

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

2 Comments

2 Comments

  1. Pingback: Volvo is making getting a new XC40 as easy as getting a cell phone - The American Genius

  2. Pingback: List of our five favorite things of the week #5forFriday - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

Buying a truck has never been harder, just like other industries that are fearing a recession and upping prices.

Business News

(BUSINESS) 3D printing has been booming and it doesn't stop at tangible products. 3D printing is now being used in automotive manufacturing.

Business News

(NEWS) Rivian Automotive, the highly anticipated EV manufacturer backed by big wigs like Amazon and Ford, opened the flood gates for their IPO.

Business News

(BUSINESS NEWS) Ford's new Mach E is part of their big electric push, and their plan to get you in one is to appeal...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.