Connect with us

Tech News

9 goals for 2017 that will improve gender equality at your company

(BUSINESS NEWS) Make gender equality your New Year’s Resolution for the workplace – it’s not as insurmountable as you may think.

Published

on

oath yes woman typing work coding triplebyte

Making progress towards equality

This year has been no small feat for women: America nominated the first female Presidential Candidate for the 2016 election, the Fortune 500 featured 21 female CEOs, and NASA’s Mars team has the first equal gender representation in history. As a woman I must say, I am proud.

However, these feats can make it easy to forget about gender inequalities that still exist in the work place today, such as imbalanced maternity leave policies, pay discrepancies, and promotional inequalities.

Solving these issues is imperative to achieve gender equality, but means companies must first recognize their specific problems as actual problems.

bar

Consider these your 2017 goals

Fairygodboss conducted a report detailing issues women have in the workplace based on anonymous data from thousands of women and third-party research. We detail their key findings below. If you’re a business owner, take notes. If you are employed, send this link to someone in management.

Clearly outline benefits, culture, and policies
Achieving gender equality in the workplace starts at the beginning of the job process — the application. Female job-seekers report that employer’s description of their culture, practices, and benefits are often ambiguous, causing them to move on and apply to more clearly defined job opportunities.

It is therefore important for businesses to include concise expectations and descriptions in their job outline, as they are understandable deciding factors for anyone applying for a job, women especially.

Enforce fair pay
Although businesses have made significant strides to close the pay gap between men and women, it’s no secret compensation inequality still remains an issue.

There are several ways for businesses to correct this issue though. Conducting a full pay audit can shine light on any disparities. If a business can’t afford a pay audit, they should at least ensure and encourage consistent pay across the same job titles.

Diversity gender in management
Diversifying management along with other decision making positions can increase women’s job satisfaction. If your team is lacking in diversity, consider investing in some changes to better reflect your company culture and priorities.

Ensure women are promoted just as much men
Along with pay inequality, promotional discrepancies between men and women in the workplace exist. Women don’t typically move up the hierarchical ladder as fast or equally as men. To improve business practices, companies should reevaluate their promotion and succession plans to ensure everyone has access to the same advancement opportunities.

Improve maternity and parental leave procedures
Women with young children often leave the workforce to raise their children full-time. Reentering the workplace after such absence can be difficult. Businesses should include policies that allow ample time away after childbirth. Displaying such commitment to something as natural and necessary exemplifies that a business cares about supporting women and families.

Maintain flexibility and work-life balance
Women have reported being unhappy with official policies as they relate to work-life balance and flexibility. This doesn’t mean companies should give everyone three-day weekends, but they should utilize and outline a well thought-out flexibility plan that leaves their employees satisfied, while also attracting qualified talent.

Create mentorship and sponsorship opportunities
Access to senior leadership is an issue I’ve personally experienced along with other women across the country. We may see senior executives in the break room or in passing, but accessing them for career advice or opportunities seems almost impossible.

To alleviate such alienation from senior staff, businesses should consider enforcing formal programs to encourage mentorship, sponsorship, and an overall support system regardless of gender.

Demand the same fairness from other business relationships
It is illogical for a company who supports gender equality to do business with other companies and vendors who do not. Demanding the same respect and diversity from other business relationships will not only help to achieve gender equality, but also demonstrate to women employees and potential candidates both male and female how serious equality is, and how unwavering the company’s morals are.

Include men in the conversation
Gender equality in the workplace symbolizes unity and harmony which is unobtainable without the input and help of our male counterparts. While many men support gender diversity, they are understandably unaware of the biases and issues women face daily.

Honest conversations, brainstorming, and interaction between female and male peers will help businesses on their journey of gender fairness.

You can view the full report here.

#GenderEquality

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Continue Reading
Advertisement
1 Comment

1 Comment

  1. Pingback: Study on gender diversity throws a fresh perspective in the mix - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Microsoft to become 3rd largest gaming company after Blizzard acquisition

(TECHNOLOGY) Microsoft will not be left behind in the Metaverse. The tech giant plans to fully acquire Activision Blizzard by 2023 for $68.7 billion cash.

Published

on

The front of the Microsoft office with large Microsoft logo.

Microsoft announced plans to acquire the video game publisher, Activision Blizzard, on January 18, 2022, in an all-cash transaction reported to be valued at $68.7 billion.

The deal gives the tech giant popular game franchises, such as World of Warcraft, Call of Duty, Overwatch, Diablo, and many more to add to its arsenal. This acquisition sets Microsoft up to be the third-largest gaming company by revenue.  Microsoft expects the deal to close in the 2023 fiscal year (which begins in July of this calendar year) once the customary closing conditions have been completed along with the regulatory review and Activision Blizzard’s shareholder approval. Both Microsoft and Activision Blizzard’s board of directors have already approved the deal.

This deal comes in hot on the heels of an avalanche of issues surrounding sexual harassment where 37 employees have reportedly left Activision Blizzard according to this article on The Verge. Microsoft states that Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company’s culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.

Phil Spencer, the CEO of Microsoft Gaming, posted both Activision and Microsoft Gaming will continue to operate independently until the deal is complete with Activision Blizzard then all business will be reported to Spencer.

“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and CEO, Microsoft. “We’re investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive, and accessible to all.”

Maybe you noticed the not-so-subtle hint regarding the Metaverse by Microsoft’s chairman and CEO Satya Nadella, but it seems everyone is quick to mention to the public and or other companies listening that they are gearing up to bring their A-game to the Metaverse. Whatever that ends up being.

In the meantime, we can predict some of the possible changes to come from this buyout. Microsoft currently has Game Pass, their subscription-based model for Xbox, which recently hit 25 million subscribers. Now’s the time to sign up for the Game Pass subscription before prices go up to match the revamped gaming inventory. Microsoft could potentially lock down new releases and not deliver them on other platforms, i.e., PlayStation, giving them exclusivity and driving subscription sign-ups.

Whatever ends up happening, Microsoft is making big moves to not be left behind in the gaming world or the Metaverse.

Continue Reading

Tech News

Want to save snippets of a Zoom meeting? Listener makes it possible!

(TECHNOLOGY) Listener lets you screenshot or bookmark important sections of live meetings, as well as curate a playlist of snippets, to share or playback.

Published

on

Listener for Zoom tool landing page on laptop.

We live in a very computer-mediated world where the bulk of communication is done virtually. Many of us spend a great deal of time – whether for work or pleasure – on video calls connecting with people that we’re unable to meet with in person.

Zoom became the unofficial mascot for the pandemic and has shown no signs of going anywhere. So naturally, people are looking for ways to put this to even more of an advantage – like by creating messaging extensions to utilize in lieu of live meetings.

Now the folks behind Listener are getting in on the action by creating Listener for Zoom.

The new tool allows users to bookmark important moments of Zoom calls in real-time and easily turn long recordings into bite-sized video clips.

As founder Nishith Shah puts it, “Zoom meetings just got more productive!”

Listener allows users to do a myriad of things, including live bookmarking to create short video clips; ability to transcribe your entire meeting; edit video clips by using transcripts instead of struggling with video editing tools; share video highlights with your team; create playlists from video highlights across different Zoom meetings to tell powerful stories; use projects to organize your meetings and playlists.

Founders say that Listener is designed for pretty much anyone who uses Zoom. In early testing, the founders found that it is especially helpful for product managers and UX researchers who do customer interviews.

They also reported that early-stage founders have been using Listener to add powerful customer videos to their investor pitch decks. It is also helpful for recruiters and hiring managers who search transcripts across hundreds of hiring interviews to remember who said what and to pass on important clips to other people in the interview process.

The tool is also beneficial for teams and hiring, as customer success and sales teams create a knowledge base with Listener to train and onboard new employees. They also use it to pass on customer feedback to the product teams.

This could also be great for clipping video elements that are appropriate for social media use.

On January 11, 2022, Listener was awarded #3 Product of the Day on Product Hunt.

Listener for Zoom is free while in Beta. The tool works only with licensed (paid) Zoom accounts.

Continue Reading

Opinion Editorials

Job listings are popping up left and right, so what exactly *is* UX writing?

(EDITORIAL) While UX writing is not technically new, it is seemingly becoming more and more prevalent. The job titles are everywhere, so what is it?

Published

on

UX writing

The work of a UX writer is something you come across every day. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints these writers work on are interface copy, emails, and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find these writer’s work, there are three traits an effective UX writer must-have. Excellent communication skills are a must. The ability to empathize with the user is on almost every job post. But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater user experience design team. In larger companies, some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of the writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User-centric design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!