Connect with us

Tech News

Gmail vs. Mailstrom: the battle to reach Inbox Zero

While early versions of email have been around since the 1960’s and 1970’s, email didn’t become mainstream and accessible until about 1993. 20 years later, email is a daily form of communication we’re still learning to organize.



achieving inbox zero

achieving inbox zero, email productivity

Comparing the new Gmail and Mailstrom

A quiet but increasingly epic battle is being waged online. Email users around the world are struggling to balance their inbox communication needs against an increasing stream of information. Newsletters, blogs, news sites, social media, coupon programs, work correspondence, family news, useless (but funny) jokes, spam and many more email topics fill inboxes daily, leaving users scratching their heads about how to properly filter through this information overload.

Two services, the massively popular web based e-mail provider Gmail and new web app Mailstrom, are struggling to be the leaders in helping users reach the fabled “inbox zero.”

What is Inbox Zero?

Many email users, fed up with information overload, have struggled in recent years to reach inbox zero, and reclaim their email. Merlin mailstrom-report became famous doing speeches and presentations about reaching inbox zero amidst inundation.

Numerous others have offered information and suggestions for reaching inbox zero, while critics have stated inbox zero is an unrealistic and unattainable holy grail.

Gmail’s Advantages

Gmail is a favorite web-based email product for over 425 million users around the globe. When the web-based service burst onto the scene in 2004, skeptics raged against its simple interface. Concerns about privacy, advertising and more plagued the service in the beginning but Google steadily began to integrate additional products and services, providing an enormous suite of services.

Now, with its May 2013 release, Gmail has created a way to better organize emails automatically into categories utilizing tabs. Ironically, this was within a few weeks of Mailstrom opening its beta service to users. Currently Gmail is limited to preset categories with no option for additional customization, which is where its main limitation exists.

Mailstrom’s Advantages

Mailstrom, a web based app currently in beta, provides Gmail users with an efficient way to sort emails into 7 different main categories including by sender, by subject, by time, social, shopping or size. It also provides a regularly updated progress bar with details about received emails, how many were removed and how close your inbox is to inbox zero.

The service makes it very simple, with just a few clicks to archive, move, or delete emails easily. For lists, there’s even an unsubscribe option to mass unsubscribe.

How They Compare

I’ve personally been testing these services against each other for the last several weeks so this is only based on my own experiences. Initially, I was very excited about Gmail’s release. I’ve been a loyal Google follower and fan for over 10 years now after making the switch away from Yahoo in 2004 (and never once regretted it – sorry Yahoo). I use many of their products daily including Google+, Google Drive, Analytics and more.

It’s my central hub for everything related to the internet including searches, email, analytics, keyword research and more. To say I’ve “drunk the Kool-Aid” would be an understatement – Google is a part of my daily personal and professional life.

I was thrilled with Gmail’s new tab functions and considered switching to it completely. But after a few days, I found myself missing the simplicity of Mailstrom. I couldn’t sort by timeframe, which was a critical key to me being sure I don’t miss responding to the latest emails. So often I would find emails I’d forgotten I received, thanks to Mailstrom. Being a mobile user of Gmail, emails that have been opened are automatically marked as read unless I change it (which I forget to do frequently). The ability to sort based on emails received that day, the previous day or in the last week, is a critical component to Mailstrom’s value for me.

In addition, I love the psychological boost Mailstrom regularly gives me by tracking my progress. I find myself tweeting regularly about my success and being excited about the number of emails I’ve taken care of. Just this morning, I received a nice little email from Mailstrom, saying, “You removed 111 emails yesterday, more than 93% of other Mailstrom users!” Is it a little ridiculous to be proud of that? Probably. Does it still give me a little thrill? You bet.


The verdict:

So while I love Gmail’s inbox, and you can somewhat do the same things with filters, it’s time consuming to set up the filters. Gmail is still behind in terms of innovation for this area. What would be best to see is for Gmail or Mailstrom to truly innovate in this area and provide users the ability to create their own categories and sorting.
Of course, knowing Google, they’ll probably buy Mailstrom at some point and just integrate the process into Gmail. For my sake, I hope so.

I love Gmail and I’m by no means switching. For now I’ll just continue to use both, by using Mailstrom for cleaning and maintenance and Gmail for my actual email activities. That’s the best of both worlds for me.
What have your experiences been? Are you loving or hating Gmail’s new features?

Charity Kountz is an award-winning fiction and nonfiction author as well as a Realtor and certified Paralegal. Her writing has been featured in Coldwell Banker, iPhone Life, Strategy magazine, Duck Soup magazine, and more.

Tech News

Bet you forgot about them: Yahoo Groups is shutting down

(TECH NEWS) After over a year-long process, Yahoo is finally shutting down Yahoo Groups for good, marking the end of an internet era.



Yahoo Groups is shutting down.

For a long while, most of us forgot that Yahoo Groups still existed in a very limited way, of course. But now, it’s going to be discontinued for good. Yahoo announced that the Yahoo Groups website will be shutting down on December 15, 2020.

The removal process of Yahoo Groups is one that began in October of last year. At that time, Yahoo decided to no longer allow new content to be uploaded to the Groups site. Features that allowed for sharing files and photos, creating polls, etc. were all removed. However, users could still view and download any existing content. On its website, a statement read, “Don’t worry, though, Yahoo Groups is not going away…” But, we all knew that was never going to be the case.

In December 2019, the Yahoo Customer Care Twitter account tweeted that content on the Groups site would no longer be available or viewable. Users had until the end of January to download their data before it would be permanently deleted. All public groups became private and would require administrator approval to join. Also, admins had limited access to other administration tools, but group members could, at least, still send messages to each other.

Earlier this month, the creation of new groups was disabled. And now, the end of Yahoo Groups is on the horizon. On its site, a pop-up message reads:

Announcement: End of Yahoo Groups
We’re shutting down the Yahoo Groups website on December 15, 2020 and members will no longer be able to send or receive emails from Yahoo Groups. Yahoo Mail features will continue to function as expected and there will be no changes to your Yahoo Mail account, emails, photos or other inbox content. There will also be no changes to other Yahoo properties or services. You can find more information about the Yahoo Groups shutdown and alternative service options on this help page.

Yahoo said, “Yahoo Groups has seen a steady decline in usage over the last several years.” As a result, this is why the company decided to shut it down. “While these decisions are never easy, we must sometimes make difficult decisions regarding products that no longer fit our long-term strategy as we hone our focus on other areas of the business,” Yahoo added.

What became of Yahoo Groups isn’t even a bare-bones version of what it was during its prime. And, frankly, I don’t think it will ever be resurrected. Sometimes all good things must come to an end.

But, if you are a former Groups user and want to stay connected with your groups, the Yahoo Groups’ help page, hopefully, has all your answers.

Continue Reading

Tech News

This app connects music fans with their favorite bands

(TECH NEWS) With the Band, a Nashville-based company, is using tech to reshape virtual concerts and fandom experiences for music fans during COVID-19.



Music concert crowd no longer safe but can be experienced virtually.

Nothing beats the experience of seeing your favorite artist live – except maybe that moment when you look next to you to see that others are feeling the music just as much as you are. Musical communities are a truly special bond that aren’t location specific. Perhaps that’s why fan engagement platforms, such as Patreon and Memberful, are so successful in cultivating online fanbases.

An app in the fandom world that has been making cutting-edge headway in the COVID-19 concert-less era is Nashville-based With the Band. The fan engagement platform, which connects artists with fans and fans with each other, has found itself in a pivotal position – how can they expand engagement to fill the growing needs during quarantine?

Before COVID, the app was used primarily to empower music fans and artists to create and participate in fan projects and meet ups. Perhaps the most notable example of a With the Band moment was September of 2019, where fans organized for 16,000 signs to be distributed at a Jonas Brothers concert in Nashville.

Since COVID-19, however, the platform has had to adjust to a live concert-less world. How are they doing? Pretty good in my opinion

With the Band has a new (and exciting!) feature called Fan Crews, which is a modern day, virtual version of a fan club that even Dr. Fauci could get behind.

With Fan Crews, artists will be able to engage with their fan bases (and monetize their brand) through:

  • Posting
  • Private messaging
  • Virtual meet & greets
  • Live streams (the modern-day concert?)
  • Exclusive content
  • Special giveaways
  • & much more

The most helpful feature of Fan Crews is that artists and artists teams will have access to an analytic dashboard, where they can see data pertaining to their fan base – all at a zero start-up cost to the artist!

Founder and CEO Sarah Beth Perry – a boyband fangirl – began the With the Band venture from her dorm room in 2017. Now, just three short years and a global pandemic later With the Band has grown in size and scale, and just might be the best thing to happen to fandom since everything went virtual.

Coronavirus has threatened the music industry from all angles – live concerts must abide by CDC guidelines, which means decreased profit for everyone. Fan meet ups and events have had to go mostly digital, putting the onus on tech features that allow for online fan engagement. Artists are losing money during this time, and fans are not able to engage with the artists and each other in the capacity they crave.

If the COVID-induced crumbling live concert industry is a call, With the Band’s Fan Crews is one hell of a response. I’m excited to see what artists and fans do with their new, full-integrated platform.

Continue Reading

Tech News

What is “Among Us”? The meme sensation two years in the making

(TECH NEWS) When a game has invaded even the most focused of social media feeds, we have to figure out what it’s all about. Enter Among Us.



Among Us game cover, the latest game meme sensation.

If you’ve been seeing bean-shaped characters pop up in memes, on Twitch, or even on Facebook saying words like “Impostor” or “Red is sus”, you’re not alone.

Among Us, an online multiplayer social deduction game has taken the online world by storm as of late. Originally released back in 2018, the game gained a massive surge in popularity during the COVID-19 lockdown. According to Sensor Tower’s data, the game passed 100 million downloads on the IOS App Store and Google Play in Q3 of 2020 alone. While the game is free to play on mobile, users can also play on PC for a small fee of $4.99. As it stands, Among Us is currently the third-most played game on Steam, with a solid chance it breaks into the top spot in the next few months.

Haven’t played the game? Well, let’s cover the basics so you understand the endless number of memes coming your way.

The game is played with 4 to 10 people, all of whom are placed together on a single map. Depending on the game settings, 1 to 3 of these people will be randomly assigned as Impostors, whose goal is to kill a certain number of non-Impostors without getting voted off of the map. The rest of the users will be designated as Crewmates, who can win the game by either completing a set number of assigned tasks in the form of minigames or by voting the Impostors off of the map. Impostors gain the advantage of being able to use portions of the map (like vents) that Crewmates cannot, as well as being assigned fake tasks so it can appear that they are a Crewmate. Impostors can also sabotage areas of the map that will require Crewmates to complete an additional task within an allotted time, with failure to do so resulting in an Impostor team win.

Impostors will be able to move across the map and kill other players they are next too, turning those players into Ghosts who will still need to complete their tasks for the Crewmates to win. When a player finds a dead body, they can report it, which essentially allows for a time-based discussion and the option to vote for someone to be kicked off of the map. Each player can also use one “emergency meeting”, which can call for a discussion and vote at any time. Since players are allotted a cone of vision that allows them to only see other players within a certain distance, the game relies a lot on convincing other users you are not an Imposter.

Among Us was inspired by the party game Mafia, proving that a few adjustments to a classic concept can pay dividends. Due to the mostly chat-based dialogue, memes have popped up of Crewmates accusing people of being suspicious by saying they are “sus” based on their actions. There has also been a rise in memes highlighting a group of people saying someone must be an Impostor and voting them off, only to view the “X was not the Impostor” dialogue from the game.

Hopefully, this helps you understand some of the bean shape images you’ve been seeing recently. With the game rising rapidly on streaming platforms over the summer, it’s unlikely the wave of memes and references to the game will end anytime soon. If you still don’t understand it, then I recommend you take the plunge and play the game—after all, it’s free on mobile.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!