It’s no secret that the Internet serves as a smorgasbord of information. Finding ways to effectively sift through this information can be a difficult task.
As a result, websites are now equipped with “help” sections to make navigation through the World Wide Web a little more simple. Often found on these help pages are chatbots, which are automated services that aid in guiding you in the right direction.
Chatbot creation 101
Now, what goes into creating these helpful little guys? Well, that’s something that can only be accomplished by the power of a person.
Imperson works to develop chatbots that are designed to help consumers. According to their website, “imperson’s Conversational Bots converse in natural language tailored to your brand’s authentic voice, creating connections that translate to relationships.”
Each has their own voice
So, even though “automated” conjures an image of similarity, these chatbots are specifically designed to mesh properly with a brand’s specific vibe.
The bot-authoring platform of imperson provides the tools needed to create, test, manage, and deploy conversational characters across different messaging platforms.
After working on a variety of campaigns, the brains behind imperson have determined two important takeaways of chatbot usage: first, chatbots are now a leading form of communication for brands to directly engage with consumers through the messaging app medium of their choice. Second, companies have the ability to use bots to build loyalty with their consumers in a way that traditional marketing may no longer be able to do.
Three parts of development
Imperson offers chatbot development in three parts: brand voice and personality, intelligent conversational technology, and authoring and analytical tools. With this, there is an artificial intelligence moderator that is continuously learning and striving for the best flow of conversation.
With brand voice and personality, imperson knows that each brand is unique and needs its own voice. Their creative content team works purposefully to make each brand’s Chat Persona authentic.
Intelligent conversational technology is implemented by means of a conversational navigator.
This tool analyzes and chooses how to conduct the conversation through deep dialog context, NLP user intents, and relationship memory.
Skills not required
There are no programming skills required in use of the authoring and analytical tools. A dashboard of analytics gives real-time, actionable insights, which helps to maximize performance.
Chatbots are the way of the future, and imperson is working to make that future a little more unique.