The battle of content creators
Infringement. This one little word can cause ample stress, anger, and even fear of repercussions, and it brings these emotions to content creators and content users equally. Content creators, like bloggers or photographers, are often worried that they won’t be able to get a copyright or some form of licensing quickly enough to avoid having others take their content.
Content users, like some marketers, on the other hand, worry that there will be consequences for infringing on copyrights, even if they aren’t aware that a copyright exists. PicScout Image IRC takes a great step to solve that problem and make everyone happy and appropriately respected in return.
Legitimizing content use
PicScout Image IRC allows content creators, namely photographers, to get licensing on their photos or content almost instantly. Then, when content users want to add a picture of quote a blog on their site, they can upload that content or photograph to PicScout and it will check the database for copyright or licensing infringement. PicScout will let you know if the content is licensed and if the licensing allows outside use of the content. If you, as a content user, decide you don’t want to pay for licensing rights, you can have PicScout take down all content that is infringing. Easy as that.
This service allows for real-time licensing and licensing information. Licensing will no longer require paying for copyright lawyers or spending time having sit-down meetings with them. It’s all about being quick, convenient, and frictionless for everyone involved. It seems the future of web-based media has just gotten better and more respectful.
Only photographs for now, but content is next
PicScout Image IRC is limited to photographs right now. The same type of service, however, should be available for creators of written content soon. Once that’s done, most everyone will be on the same page when it comes to protecting your rights as a creator and protecting yourself as a content user. And both are essentially important parts to the internet puzzle.
Photo above courtesy of Photographer, Jody Roberts.
September 20, 2012 at 1:56 pm
@jarvisteam re: copyright: for most people, we agree, but for news publications, it is part of the fact checking prior to publishing.