After the Year of Datasec Fail, in the wake of breach after leak after hack, it’s time to cop to the fact that private data security is Serious Business.
Private sector titans like Google, Facebook and Yahoo, not to mention the actual flippin’ US government, have demonstrated that, if there’s anything in your life you’d rather Vladimir Putin and/or the entire Internet not know about, you’d better spit on your hands, boot up your robot of choice, and take responsibility for your own infosec.
Sounds awful, doesn’t it?
The mere notion of handling your own information security (“infosec” to professional nerds like your narrator) conjures images of command lines, spaghetti code and whatever else it is tech types actually, yknow, do. If only there was an easy fix! A simple, widely applicable one-shot that would make your precious 1s and 0s safe forever.
There pretty much is. It’s Linux.
Superficially, using the famous open-source operating system might seem like the opposite of security. After all, the point of open-source is that anybody can look at and futz with the code. How is that compatible with “make everything hidden?”
But that’s the not-so-secret shame of tech
As we’ve ceded more and more of our lives to internet-enabled services, nothing is hidden. Cloud-based services like Google Docs and online-only offerings like Facebook and whatever Yahoo’s doing these days are accessible to everyone, everywhere. That’s the point. That’s their offer. “Accessible to everyone” is incompatible with “accessible only to nice people.”
The Linux fix is twofold.
First, old-school hackers (cue pounding 90s electronica soundtrack) still trading on invading your personal system generally don’t bother with Linux exploits. Windows and the traditionally safer Apple are bigger, more valuable targets. Second, 5 popular distros – that’s “particular flavors of Linux some noble white-hat nerds put together for you” – incorporate fixes for increasingly common Internet breaches of the kind that felled Facebook and Google.
Tails is a live OS, which means you can put it on a USB stick or disc, run it on any computer, and when you pop it out again the computer goes back to the way it was. Local hacks work by reading your logs, huge quantities of nested information your operating system hangs onto for complicated reasons. Windows does it. Apple does it. Some Linux distros do it. Tails doesn’t. It also roots your internet traffic through the legendary Tor, benchmark of Internet anonymity. Tails’s commitment to zero-footprint computing also has the smaller but just as welcome convenience that, if you do prefer to use it sparingly and stick with your old, less-secure OS, it leaves no souvenirs on your system; your old setup will boot like nothing happened.
If this were a 19th century novel, this entry would be called “IprediaOS. Or, the Trouble with Tor.” Tor prioritizes security above all else and limits Internet access accordingly. There’s a lot of stuff it won’t go near, because it’s just not secure enough. That limits the mainstream usability of Tor, not to mention services like Tails that rely on it. IprediaOS uses a similar but less strict service, I2P, that affords access to the everyday Web with minimal loss of security. IprediaOS also comes with anonymous chat, email and BitTorrent clients.
Whonix is a unique beast. It’s a virtual machine, which is (incredible oversimplification incoming!) a program that thinks it’s a computer and convinces others to treat it likewise. Its big offer is that it can be run as a program on the Windows and Mac OSes, making it a perfect match for anybody who only has a job or three that demand anonymity – cloud-based business records, say, or anonymous blogging – and is otherwise good to go with a by-the-book setup. It’s also a great way to learn the basics of home infosec, since, being based on the venerable Debian distro of Linux, it plays well with Microsoft, Apple and other Linux systems.
Not a typo! This cleverly named beastie discreetly keeps your secrets by building a discrete structure, unconnected to anything else, for you to whisper them in. It’s limited in function compared to the other services listed, functioning primarily as data storage and anti-malware/spyware/Trojan solution, but it is very good at those things. It’s in beta at present, and as is a beta’s wont there’s a bug or two to shake out, but it has real promise as a data security tool.
Qubes is the Whonix solution raised to the level of an operating system. It compartmentalizes your work as separate virtual machines, limiting any compromise in security to one set of services, with no chance of spreading to more vulnerable areas. Qubes even color-codes your machines for you, with colored frames indicating the potential security vulnerability of a given VM. So, if you set up one machine as straight data storage with no access to the outside world, that’s about as secure as data gets and Qubes will tell you so. The machine you do your web browsing in will be coded otherwise. Better still, Qubes provides a secure data-transfer solution that lets you move information safely between machines. Last September Edward Snowden, a man understandably interested in information safety, tweeted “If you’re serious about security, @QubesOS is the best OS available today. It’s what I use, and free. Nobody does VM isolation better.” Can’t say fairer than that.
Don’t be intimidated
Obviously, as is made clear by the monolith of text above, infosec is an enormous topic.
That said, don’t let it scare you.
Get educated on the subject and in a week of digital futzing you’ll be warm in the knowledge that you do security better than the smartest, richest, most powerful people in the world. Happy (white hat) hacking!
Offer customers a frictionless online experience with these updates
(MARKETING) Companies of all sizes still have clunky, hard-to-use websites – here’s how to fix that and offer a quality online experience.
The internet has clearly done wonders for retailers and businesses that sell physical products. Ecommerce is exploding and the evolution of various platforms makes it possible for even the smallest of companies to create their own global supply chains with very little upfront investment or cost. But don’t forget about service-based businesses – such as beauty salons, yoga studios, gyms, chiropractors, and massage centers. These types of businesses have benefited tremendously as well.
The internet has given service businesses the opportunity to increase exposure, drive leads, and better engage modern customers in a convenient manner. However, with great opportunities come incredible responsibilities.
If you want your business to be competitive in today’s landscape, you have to offer customers and clients a frictionless online experience, or a so-called omnichannel solution.
Smooth user experience (UX) is what separates successful businesses from average ones when it comes to online marketing and lead generation. If you want to offer frictionless UX to your customers, here’s where you need to start:
1. Understand buyer journeys
“Today, customer interactions are continuous, contextual, highly personalized and ever-changing, no matter if the customer is on an iPad, talking to Alexa, or entering a subway station,” digital marketing expert David Aponovich points out.
The problem a lot of businesses encounter is a misunderstanding of the customer buyer journey. They view it in isolation, instead of as a long-term play.
“When you start to build digital experiences around your consumers’ actual lives and stop thinking in one-time purchases, you’ll be one step ahead of your competitors,” Aponovich continues. “Removing friction? It starts by being where your customers want you and need you to be.”
2. Offer convenient scheduling
No more asking customers to call the office or send an email in order to schedule an appointment. Rarely will a customer remember to do this. And if they do, it creates an unnecessary hitch in the buying process. You need to offer more convenient scheduling options.
An online appointment scheduling resource will help tremendously with this aspect of UX. A tool like SimplyBook.me makes it easy for smaller businesses (with minimal resources) to streamline the scheduling process for customers and clients. Customers can seamlessly move from interest to purchase/scheduling in the same step.
3. Present plenty of visuals
Nobody likes clutter. As you know, minimalism is the best policy in modern web design. If you want to give your visitors what they’re looking for, ditch the superfluous elements and meaty paragraphs. Instead, opt for high-quality visuals that say more with less.
4. Increase website functionality
Your website should be more than a receptacle for content – or even a platform for scheduling appointments. While these are important aspects, the site itself needs to be functional. This could look like selling physical products directly from the site (if you have them) or offering interactive content that addresses key customer pain points.
5. Make yourself discoverable
It’s easy to believe that UX is all about your website experience, but it actually encompasses a lot more than that. If you want to keep your customers happy, they need to be able to find you. Today, leading brands are putting a huge emphasis on social media, online word of mouth, SEO, and PPC advertising. Prioritize discoverability and you give yourself a pretty big head start.
The internet gives your business an opportunity to reach your target market in a manner that few who went before you would have ever dreamt possible. But it’s not enough to simply reach your audience. Once you engage them, you have to expose them to the frictionless online experience in order to drive conversions and grow your brand. Take some time to think about how you’re doing in this area.
Microsoft to become 3rd largest gaming company after Blizzard acquisition
(TECHNOLOGY) Microsoft will not be left behind in the Metaverse. The tech giant plans to fully acquire Activision Blizzard by 2023 for $68.7 billion cash.
Microsoft announced plans to acquire the video game publisher, Activision Blizzard, on January 18, 2022, in an all-cash transaction reported to be valued at $68.7 billion.
The deal gives the tech giant popular game franchises, such as World of Warcraft, Call of Duty, Overwatch, Diablo, and many more to add to its arsenal. This acquisition sets Microsoft up to be the third-largest gaming company by revenue. Microsoft expects the deal to close in the 2023 fiscal year (which begins in July of this calendar year) once the customary closing conditions have been completed along with the regulatory review and Activision Blizzard’s shareholder approval. Both Microsoft and Activision Blizzard’s board of directors have already approved the deal.
This deal comes in hot on the heels of an avalanche of issues surrounding sexual harassment where 37 employees have reportedly left Activision Blizzard according to this article on The Verge. Microsoft states that Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his team will maintain their focus on driving efforts to further strengthen the company’s culture and accelerate business growth. Once the deal closes, the Activision Blizzard business will report to Phil Spencer, CEO, Microsoft Gaming.
Phil Spencer, the CEO of Microsoft Gaming, posted both Activision and Microsoft Gaming will continue to operate independently until the deal is complete with Activision Blizzard then all business will be reported to Spencer.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and CEO, Microsoft. “We’re investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive, and accessible to all.”
Maybe you noticed the not-so-subtle hint regarding the Metaverse by Microsoft’s chairman and CEO Satya Nadella, but it seems everyone is quick to mention to the public and or other companies listening that they are gearing up to bring their A-game to the Metaverse. Whatever that ends up being.
In the meantime, we can predict some of the possible changes to come from this buyout. Microsoft currently has Game Pass, their subscription-based model for Xbox, which recently hit 25 million subscribers. Now’s the time to sign up for the Game Pass subscription before prices go up to match the revamped gaming inventory. Microsoft could potentially lock down new releases and not deliver them on other platforms, i.e., PlayStation, giving them exclusivity and driving subscription sign-ups.
Whatever ends up happening, Microsoft is making big moves to not be left behind in the gaming world or the Metaverse.
Want to save snippets of a Zoom meeting? Listener makes it possible!
(TECHNOLOGY) Listener lets you screenshot or bookmark important sections of live meetings, as well as curate a playlist of snippets, to share or playback.
We live in a very computer-mediated world where the bulk of communication is done virtually. Many of us spend a great deal of time – whether for work or pleasure – on video calls connecting with people that we’re unable to meet with in person.
Zoom became the unofficial mascot for the pandemic and has shown no signs of going anywhere. So naturally, people are looking for ways to put this to even more of an advantage – like by creating messaging extensions to utilize in lieu of live meetings.
Now the folks behind Listener are getting in on the action by creating Listener for Zoom.
The new tool allows users to bookmark important moments of Zoom calls in real-time and easily turn long recordings into bite-sized video clips.
As founder Nishith Shah puts it, “Zoom meetings just got more productive!”
Listener allows users to do a myriad of things, including live bookmarking to create short video clips; ability to transcribe your entire meeting; edit video clips by using transcripts instead of struggling with video editing tools; share video highlights with your team; create playlists from video highlights across different Zoom meetings to tell powerful stories; use projects to organize your meetings and playlists.
Founders say that Listener is designed for pretty much anyone who uses Zoom. In early testing, the founders found that it is especially helpful for product managers and UX researchers who do customer interviews.
They also reported that early-stage founders have been using Listener to add powerful customer videos to their investor pitch decks. It is also helpful for recruiters and hiring managers who search transcripts across hundreds of hiring interviews to remember who said what and to pass on important clips to other people in the interview process.
The tool is also beneficial for teams and hiring, as customer success and sales teams create a knowledge base with Listener to train and onboard new employees. They also use it to pass on customer feedback to the product teams.
This could also be great for clipping video elements that are appropriate for social media use.
On January 11, 2022, Listener was awarded #3 Product of the Day on Product Hunt.
Listener for Zoom is free while in Beta. The tool works only with licensed (paid) Zoom accounts.
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