The best kept secret
Magic Leap is the most amazing mixed-reality technology company you may never have heard of. What makes them so secretive is also what makes them so amazing: a leading edge on a unique approach to the future of virtual reality and mixed reality. (VR and MR, respectively)
“Experience is the new currency of VR and MR” – Kevin Kelly for Wired.
What is mixed reality?
In the wireless age we have been able to access and digest information, but only now are we about to be able to experience it.
As a mixed reality technology, Magic Leap does not attempt to do the heavy technological lifting of creating a world from scratch. Rather it focuses on bringing fantastic elements into every day life. The effects of which are astonishing.
What’s behind the curtain?
As a business, they’ve already made history with backers including Google, Andreessen Horowitz, and Kleiner Perkins investing over 1.4 billion dollars to date. This comes on the heels of their record breaking C- round of financing totaling $793.5 million.
This is exceptional not only because of the amounts, but also because Magic Leap has yet to release a beta version of their product.
Very few people have been able to experience the technology but the ones who do have come back astonished and impressed, even in the world of rapidly growing virtual reality technology. A reporter for Wired writes:
“…amid the low gray cubicles, clustered desks, and empty swivel chairs, an impossible 8-inch robot drone from an alien planet hovers chest-high in front of a row of potted plants. It is steampunk-cute, minutely detailed. I can walk around it and examine it from any angle. I can squat to look at its ornate underside. Bending closer, I bring my face to within inches of it to inspect its tiny pipes and protruding armatures. I can see polishing swirls where the metallic surface was “milled.” When I raise a hand, it approaches and extends a glowing appendage to touch my fingertip.”
This could (and we bet will) be something big
To understand whats so unique about Magic Leap, you have to look at the industry as a whole. An industry that is still being defined and developed, and where innovation still reigns.
Everyone is racing towards virtual reality technology and everyone has their own ideas which is the best path. Every large technology company has a dedicated team frantically developing virtual reality technology including Facebook, Amazon, Google, Apple, Samsung, Sony, and Microsoft.
In addition to those household names, there are almost 300 other companies racing to create content and context for the platforms as they are developed.
You can see both why virtual reality is about to change everything, and why Magic Leap has the potential to be one of the biggest companies in the next technological age. This is a result of the combination of their innovative tech and their business savvy.
Because of it’s focus, it’s fundraising, and its unique technology, Magic Leap’s visuals are hailed as some of the best in the business already. Keep your eye on this quiet, Florida-based company.
They’ll be a household name before you can say “Is that a treasure chest in the living room?”