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augmented reality

VR virtual reality

Why marketers should experiment with virtua...

Jul 19, 20161 Comment

(MARKETING NEWS) There's a new immersive medium through which marketers can connect and engage with audiences in ways that are unique and revolutionary. Virtual reality

pokemon-go-game

Why Pokémon Go is such a big freakin’...

Jul 13, 2016No Comments

(EDITORIAL) Let’s face it, Pokémon Go has put the fun back in phone functionality (get it?).

pokemon-go

Did Pokémon Go just instantly make AR main...

Jul 13, 2016No Comments

(TECH NEWS) 150 colorful characters may have sent augmented reality crashing into the mainstream, thanks to Pokémon Go.

magic-leap-star-wars

Magic Leap teams up with Lucasfilms for mix...

Jun 20, 2016No Comments

When a tiny hologram of Princess Leia reached out to Obi Wan for help in Star Wars episode IV, the filmmakers could not have known

hyper-reality

Hyper reality: What it is, and how far away...

Jun 08, 2016No Comments

Hyper reality is part of the trend that imagines the mixing of the digital and real words and reactions to it range from excited to

seene

Snapchat acquires 3D photo app Seene –...

Jun 07, 2016No Comments

Snapchat quietly acquired a computer vision app called Seene, which allows users to take 3D selfies that can be inserted into augmented reality environments.

virtual reality VR

Better for biz: Virtual reality OR on augme...

May 02, 2016No Comments

There’s a lot of hype surround the concepts of augmented reality and virtual reality marketing. So what's the difference, and which one should you be

magic-leap

Magic Leap is AR + VR, and could legitimate...

Apr 28, 2016No Comments

Magic Leap is the most amazing technology company you may never have heard of. We're not even kidding, this is one of the first real

snapchat-3d

How to use Snapchat’s new 3D emojis (...

Apr 20, 2016No Comments

Snapchat has just come out with 3D stickers, bringing augmented reality increasingly into the mainstream, and into the hands of consumers. So what are they,

augmented reality

How to get your own augmented reality marke...

Mar 30, 20151 Comment

While augmented reality campaigns may look expensive, they are certainly within reach of smaller businesses. Here's what you need to know.

oovoo

ooVoo and Intel bring augmented reality to ...

Mar 09, 2015No Comments

ooVoo and Intel team up to bring augmented reality to video chat, changing up the plain video chat game forever.

metaio thermal touch

Thermal touch is the wave of the future and...

May 26, 20141 Comment

(Tech News) Metaio has created a prototype that uses thermal touch in their augmented reality app, taking technology to the next level, literally.