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Amazing augmented reality app measures anything right before your eyes

(BUSINESS NEWS) Bad news for bulky tape measures – your day is numbered so long as someone has a newer iPhone and knows how to download a simple augmented reality app…

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Say goodbye to assaulting your fingers with retractable tape measures. AirMeasure lets you measure any surface, thing, or person with only your phone. No more taping together rulers or haphazardly climbing chairs to measure tall bookshelves and cabinets.

Created by development group Laan Labs of Face Swap Live fame, AirMeasure utilizes augmented reality (AR) to provide accurate measurements of objects and distances. The utility app uses Apple’s updated sensor and camera input framework to measure distance between points.

The core tape measure includes three basic modes for practical measurements. AirMode most closely resembles traditional measuring, with an augmented reality ruler that physically follows along onscreen as the device moves, overlaying an extendable tape measure over the object you’re measuring. Now you can be the jerk blocking traffic in Target aisles as you measure everything in sight.

Point and shoot mode provides dynamic measurements and offers corrective functionality, triangulating, and updating as you move. Surface Mode comes in handy for measuring horizontal planes, like tables and flat surfaces.

More advanced measurement features come into play with Floor Plan, which calculates the dimensions of a room when you place vertices at each corner. AirMeasure can even figure out weird room shapes with multiple walls and angles. The ever-expanding Virtual Furniture catalog currently boasts over 4,000 items, allowing you to test how things look and fit in your space.

Laser Level scrutinizes objects already in place by projecting a virtual laser onto the wall to test your portrait hanging skills. Virtual Paintings are also available if you’re not ready to commit to nailing holes in the wall quite yet. Plus, there are modes for calculating the height of objects, and the size of a cube, so you can determine what size box you’d need to pack something.

Of course, there are some less than necessary but endlessly entertaining features as well. One mode can calculate a person’s height just by pointing the camera at them. Another mode creates a colorful path of where you’ve walked as you trace your steps, with markers for every yard or meter.

There’s even an air brush tool to add doodles in a 3D space, with customizable brush sizes and colors. The team plans to add a Sports Field feature that would allow users to layout a baseball diamond or football field. Floor plan editing is also in the works.

augmented reality measuring app

Co-developer Will Perkins stated, “we are really excited to finally release this app, as we see huge potential with the recent advances in Augmented Reality and how consumers interact with their surrounding space. We believe measurements will be a big part of that.”

Tragically, I’m unable to download the app since I have an iPhone 5, and this requires at least a 6s or an iPad. But I can live vicariously through the demo videos. Check out AirMeasure’s site to see more cool features, or head over to the App Store (sorry, Apple only) and give this free app a try.

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.

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generic trademark

For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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google, bad

I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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