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Snapchat is among the first to leverage Apple’s new powerful AR tools

(TECH NEWS) Apple has announced the iPhone 12 Pro’s LiDAR scanner that will take AR to a whole new level, and Snapchat is already leveraging the technology in its Lens Studio 3.2.

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Phone taking picture of food shows potential of AR

Augmented Reality (AR) uses computer-generated information to create an enhanced and interactive experience of the world. It intertwines the physical world with the digital one to make it more entertaining and fun. And, this week Apple unveiled its latest phone models, iPhone 12 Pro and iPhone 12 Max, and along with it, its custom-designed LiDAR scanner.

LiDAR stands for Light Detection and Ranging, and it measures how long it takes light to reach an object and reflect it back. With the sensor, the new iPhone’s machine learning capabilities, and the iOS 14 framework, the iPhone can “understand the world around you.” “LiDAR makes iPhone 12 Pro a powerful device for delivering instant AR and unlocking endless opportunities in apps,” said iPhone Product Line Manager, Francesca Sweet.

Apple says their new technology will help enable object and room scanning, photo and video effects, and precise placements of AR objects. With LiDAR’s ability to “see in the dark”, the sensor can autofocus in low-light six times faster. In doing so, it improves focus accuracy and reduces capture time “so your subject is clearly in focus without missing the moment.”

And, Snapchat is making sure it isn’t missing the moment either. The company is among the first to leverage iPhone 12 Pro’s LiDAR scanner for AR on its iOS app. On Wednesday, Snapchat announced it is launching Lens Studio 3.2, which will allow creators and developers to build their LiDAR-powered lenses for the iPhone 12 Pro.

“The addition of the LiDAR Scanner to iPhone 12 Pro models enables a new level of creativity for augmented reality,” said Eitan Pilipski, Snap’s SVP of Camera Platform. “We’re excited to collaborate with Apple to bring this sophisticated technology to our Lens Creator community.”

According to a Lens Studio article, the new iPhone 12 Pro AR experience will have a better understanding of geometry and the meaning of surfaces and objects. It will let Snapchat’s camera “see a metric scale of the scene”, which will allow “Lenses to interact realistically with the surrounding world.”

Even though the iPhone 12 Pro isn’t here yet, this isn’t stopping Snapchat from letting creators and developers start bringing their “LiDAR-powered Lenses to life.” Its new and interactive preview mode in Lens Studio 3.2 will already allow them to do that. So, if you’d like to get started, you can download the template on their site.

According to Apple, the new iPhone 12 Pro’s LiDAR scanner “puts advanced depth-mapping technology in your pocket.” Overall, Apple’s new technology has fancy sensors that will allow you to take top-quality photos and videos in low-light. It will also allow you to create an AR experience that should be better than what exists now. During Apple’s announcement, they said all these new “incredible pro technologies” won’t come with a higher price tag. I guess it’s up to you whether you really need the fancy new iPhone 12 Pro to play with the new lenses in Snapchat.

Veronica Garcia has a Bachelor of Journalism and Bachelor of Science in Radio/TV/Film from The University of Texas at Austin. When she’s not writing, she’s in the kitchen trying to attempt every Nailed It! dessert, or on the hunt trying to find the latest Funko Pop! to add to her collection.

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Tech News

Further – the hybrid B2B and B2C startup providing all-in-one learning

(TECHNOLOGY) The Further app “filters” the web to find new skills for a daily dose of badge-earning learning. Consider it your personal learning library!

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There are a ton of resources dedicated to online learning, but the Further app “filters” the web to find new skills for a daily dose of badge-earning learning. Consider it your personal learning library in the palm of your hand. The Further app works to create a continuous learning experience for all, including students, employees, and trainees in a variety of industries.

“We grant intelligent access to high-quality educational content for everyone.”

Educational environments, such as schools and universities, can benefit from weaving in informal learning, increasing engagement. Consultants can use Further to increase their personal knowledge, but also provide professional knowledge to their clients. Safety and health training manuals can be completed in the app for manufacturing, food and beverage, healthcare, retail, and more. Lastly, software and tech employees can keep ahead of the trends by using the Further app.

How it works: Users can choose and collect content from multiple online sources to support their personal or professional skills. The app allows users to automate learning between family, friends, coworkers, and more through groups. Lastly, users are provided with reports to track their learning progress and are given rewards for completing items. Further uses AI to provide personalization through its own learning algorithm – the more it knows the user – the higher quality of educational suggestions it gives related to their goals.

In addition to the above, the Further app implements specific features to create a seamless learning experience. The app comes with a curated dashboard with feed customization, optimized for the users’ specific needs. The content center is bursting with resources that allows you to be in command of your education. In-app and push notifications can be enabled for reminders to complete tasks or grant access to updated trends in the news. And as with any great digital product startup, the Further app allows users to give feedback based on their experiences – you can submit ideas or future requests at their public Trello board (pretty cool if you ask me).

Request early access, download the mobile app, or try out the web extension for Chrome on desktop.

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How psychologists are using VR to profile your personality

(TECH NEWS) VR isn’t just for gamers. Psychologists are using it to research how people emotionally respond to threats. But does it come at the cost of privacy?

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Man using VR in personality test.

When you put on a VR headset for the first time, most people have that ‘whoa’ moment. You’ve entered an enchanting otherworldly place that seems real, but you know it isn’t. You slowly tilt your head up to see a nicely lit blue sky. You turn your head around to see mountains and trees that weren’t there before. And, you finally look down to stare at your hands. Replaced by bright-colored gloves, you flex your hands to form a fist, then jazz hands, and back.

Playing VR games is exciting and interesting for a lot of gamers, and you would (or maybe wouldn’t) be surprised to know that psychologists think so, too. According to The Conversation, psychologists have started researching how people emotionally respond to potential threats using VR.

Do you think this is weird or cool? I’ll let the following help you decide.

So, why did psychologists think using VR would help them in their research?

In earlier studies, psychologists tested “human approach-avoidance behavior”. By mixing real and virtual world elements, they “observed participants’ anxiety on a behavioral, physiological, and subjective level.” Through their research, they found that anxiety could be measured, and “VR provokes strong feelings of fear and anxiety”.

In this case, how did they test emotional responses to potential threats?

For the study, 34 participants were recruited to assess how people have a “tendency to respond strongly to negative stimuli.” Using a room-scaled virtual environment, participants were asked to walk across a grid of translucent ice blocks suspended 200 meters above the ground. Participants wore head-mounted VR displays and used handheld controllers.

Also, sensors placed on the participants’ feet would allow them to interact with the ice blocks in 2 ways. By using one foot, they could test the block and decide if they wanted to step on it. This tested risk assessment. By using both feet, the participants would commit to standing on that block. This tested the risk decision.

The study used 3 types of ice blocks. Solid blocks could support the participant’s weight and would not change in appearance. Crack blocks could also support the participant’s weight, but interacting with it would change its color. Lastly, Fall blocks would behave like Crack blocks, but would shatter completely when stepped on with 2 feet. And, it would lead to a “virtual fall”.

So what did they find?

After looking at the data, researchers found out that by increasing how likely an ice block would disintegrate, the “threat” for the participant also increased. And, of course, participants’ behavior was more calculated as more cracks appeared along the way. As a result, participants opted to test more blocks before stepping on the next block completely.

But, what else did they find?

They found that data about a person’s personality trait could also be determined. Before the study, each participant completed a personality questionnaire. Based on the questionnaire and the participants’ behavior displayed in the study researchers were able to profile personality.

During the study, their main focus was neuroticism. And, neuroticism is one of the five major personality traits used to profile people. In other words, someone’s personality could now also be profiled in a virtual world.

So, it all comes down to data and privacy. And yes, this isn’t anything new. Data collection through VR has been a concern for a long while. Starting this month, Facebook is requiring all new Oculus VR owners to link their Facebook account to the hardware. Existing users will be grandfathered in until 2023.

All in all, VR in the medical field isn’t new, and it has come a long way. The question is whether the risk of our personality privacy is worth the cost.

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Tech News

Amazon backtracks on hybrid return-to-work plan, allows work from home

(TECHNOLOGY) Amazon retracts its original statement proposing a hybrid work schedule and is now open to allowing employees to work from home indefinitely.

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Samsung photo with amazon app loading page.

Let’s face it, companies can’t make up their mind regarding remote work. One week it’s this, the next week it’s that. Somehow, even though they have been running smoothly while working from home in the midst of the pandemic, employees are now suddenly considered to be “twiddling their thumbs.”

 

Following in the footsteps of other FAANG companies, in March 2021, Amazon said that their “plan is to return to an office-centric culture as our baseline. We believe it enables us to invest, collaborate, and learn together most effectively.”

What a stark contrast from the newest proposition: “At a company of our size, there is no one-size-fits-all approach for how every team works best” said Jassy, the now CEO of Amazon.  

Multi-member Zoom call on a Apple Mac laptop with a blue mug of black coffee next to it.

Contradictory, but admirable! Before this most recent announcement, Amazon was going to require all corporate works to adhere to a hybrid schedule of 3 days in office, unless otherwise specified. The hybrid work plan was set to begin in September 2021.

Now, the decision falls into the individual team’s hands and employees will be evaluated based on performance, despite where they choose to work. However, the underlying preference is to be located at least within reasonable distance to their core team’s office in order to come in on short notice.

“The company expects most teams will need a few weeks to develop and communicate their respective plans.”

Once plans are more finalized, Amazon will share specific details prior to January 3rd, 2022 – the date they initially planned for everyone to return to the office. Even though they may be a little indecisive, compared to Facebook, Apple, and Google, they’re actually being more flexible.

Finger snaps for the king of two-day shipping.

Now you have an excuse to pop open Amazon.com on a new private tab, while working from home, and buy a little something to celebrate. Seems counterintuitive to what we’re trying to prove here, but it’s necessary. Treat yo’self!

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