Connect with us

Tech News

Did Pokémon Go just instantly make AR mainstream?

(TECH NEWS) 150 colorful characters may have sent augmented reality crashing into the mainstream, thanks to Pokémon Go.

Published

on

Augmented reality becoming a reality

We write a lot about augmented reality and its applications within business. A question we often bring up is, “How long will it take for this technology to hit the mainstream? When will using it as a part of your business go from a competitive advantage to a me-too maneuver?

bar
Well, 150 colorful characters may have sent augmented reality crashing into the mainstream.

People tryin’ to catch ’em all

Pokémon Go, developed by Niantic and The Pokémon Company, transports the world of Pokémon into reality.

Players must travel to new locations to capture these creatures, acquire items and battle for supremacy at designated “gyms.” Now, millions of people are flocking to the app and to all corners of the country to “catch ‘em all.” The obsession is so real, that some police departments have had to issue PSAs telling folks to not Pokémon Go and Drive.

How did we get here? And what does it all mean?

Capitalizing on millennial nostalgia

For those less familiar with the Pokémon craze, know that it was a significant part of the childhood of many folks born in the 80s and 90s. This author and others like him fondly remember collecting trading cards, playing the video games, and watching the show as part of their Saturday morning cartoon routine. Most importantly, we would sit back and dream of a reality where these creatures walked among us so we could fully participate in this story that lived on our screens.

In using augmented reality, Pokémon Go has made this as close to a reality as possible. That combination of nostalgia and fantasy realization is driving the rabid success of this app.

How businesses are taking advantage

Pokémon Go is also driving augmented reality way into the mainstream, both for consumers and businesses. While the success of gamification isn’t new, this is the first time it has been applied so successfully in the realm of accessible augmented reality technology. Perhaps it is the familiar format, but either way, consumers are actively engaging with this format like never before.

Whataburger Pokemon
For businesses fortunate enough to be in-game destinations, the game is driving plenty of foot traffic. One restaurant owner in New York paid 10 bucks to “lure” sought-after Pokémon to his restaurant and has seen foot traffic and sales improve dramatically, according to a story by the New York Post.

photo (1)
That success has led some savvy business owners to advertise using Pokémon Go as a part of their message. Most are taking advantage of paid and free social media postings to showcase their business and a destination for players. Thanks to how well the game is trending, these businesses can reach a lot of potential customers without a lot of money.

photo
The Pokémon fandom is real, and it’s very cheap to market it for your business. If you run a service business out of a brick-and-mortar shop, this game is a great way to get some customers in the door.

#PokémonGo

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

Tech News

Tinder creators launch Ripple, a professional networking app void of pros

(TECH NEWS) Ex-Tinder employees have come together, backed by Match.com, to create a swipe-based professional network, but we don’t plan on giving it a second date.

Published

on

ripple app

In 2015, we discussed briefly the possibilities of taking the dating app’s and repurposing them for professional networking. What if finding professional connections was as easy as finding a date on Tinder? Tinder (executives) literally heard us because they have introduced a solution in their new mobile app called Ripple.

Not to be confused with Ripple the cryptocurrency, Ripple the app is a professional networking tool that literally feels like Tinder.

As it should, the former CTO, Director of Engineering, and Lead Designer of Tinder all make up the founders, along with Mike Presz from Match.com. People who make good dating platforms came together for a professional networking solution that they hope makes networking easier, more natural, and more modern. I took the liberty of signing up for a few days and experimented with the app and I have a few things to say about it…

The good?

Design. Design. Design. The app has a luxuriously simple UI, and is fabulously easy to use. If you even tried Tinder for six minutes, you’ll be able to use this app. The use of symbols, big images, and easy UI is great. The application navigates simply.

It’s fantastic. It’s minimal, it’s content oriented, the interest categories are so good (but they could be better – no interest in process improvements? Go learn about Six Sigma) LinkedIn should look it. The profile set up takes no time at all, about five minutes and you’re ready to go.

But that’s about it.

Everything that’s not good? Everything else.

This is probably because the app is new, but there is nothing going on for the US market. I saw a lot of European professionals and professional groups, but zero people in my area, a major US metropolitan area also called Dallas-Fort Worth. The lack of content and the lack of professionals means the app has nothing.

I can’t rate group experience or say I met the mentor of my professional dreams because no one is on it. Which leads me to ask: What’s next?

The branding, marketing, and advertising for this app are going to have to take off. This is a beautiful product, but the lack of content makes it a pretty dull use. I had to actively remind myself to use it, and I’m in a serial relationship with LinkedIn.

Basically, no second date for me with Ripple until they get… something to happen.

Continue Reading

Tech News

The cutest part of CES was Sony’s AI robot doggo, Aibo

(TECH NEWS) The Consumer Electronics Show revealed the technologies that are dominating and will dominate the market, with Sony’s AI puppers stealing the show.

Published

on

aibo sony ai doggo

One of the most endearing items to emerge from CES this year was Sony’s revamped robot dog, Aibo.

Aibo’s first unveiling in 1999 featured a blend of emergent Sony technology, such as their Memory Stick and companion operating system. By the time of its demise in 2006, the Aibo was equipped with a large vocabulary (it could speak 1,000 words) and could interact with an owner’s commands and motion. The computerized canine wasn’t limited to just the realm of their traditional counterparts, however – the 2006 model of the Aibo could take pictures from the eye-embedded camera system, play music, and write blogs.

Equipped with more personality and a better interactive capability with its environment, the 2018 Aibo looks more like a real dog as well.

Composed of 4,000 parts and OLED-screen eyes to more authentically mimic movements, Sony says it relies on sensor systems and embedded cameras akin to those in self-driving cars to provide as close to an authentic experience as they can. The cameras, located in nose and tail, allow the robot to learn its way around the house and to deliver it back to its charging station once the two-hour charge runs out.

Reviewers at CES noted that the updated version of the Aibo was very “puppy-likem” barking and scampering with unlimited energy.

The current model is also touch responsive on its head, back and under its chin, allowing the user to give “puppy love” in a way that mimics that of what real dogs like.

Perhaps proving that Aibo is capable of acting more and more like a real dog, the robot canine was unresponsive to commands from Sony CEO Kazuo Hirai on stage at its unveiling, prompting Hirai to return Aibo to Sony staff quickly.

Slated to go on sale in Japan later this year, the dog isn’t cheap, priced at nearly $1,800, but does find itself selling into a dedicated Aibo fanbase from its earlier issue and a consumer market which is hungrier and more accepting for interactive experiences of this type of poo-free pet ownership.

Continue Reading

Tech News

Lyft offers test rides in their autonomous cars – how’d it go?

(TECH NEWS) Lyft let passengers roll around Vegas in their self-driving cars, and surprisingly, no shocking viral videos resulted.

Published

on

lyft self driving cars

If you haven’t been paying attention to the progress of self-driving cars, you’re in for a shock – they’re closer to a daily reality than you might think. As part of this year’s CES conference, Lyft offered test rides in a handful of their autonomous cars, and the results were reportedly decent.

Unlike other companies’ public tests in the past, Lyft’s demonstrations consisted of normal passengers taking normal routes in Las Vegas; there was little in the way of preemptive route control, meaning that the tests were as authentic as possible. Passengers were able to board autonomous Lyfts from the Las Vegas convention center, with some testers traveling well over three miles with minimal operator interference.

The cars themselves are designed by Aptiv, which is a technology company heretofore unaffiliated with Lyft.

While both companies are aware of the potential for flaws and the need to iron them out before production begins en masse, test riders reported that the cars were able to anticipate and respond to a myriad of traffic conditions (for example, slowing down to allow a faster vehicle to merge); this bodes well for the 2020 goal that many autonomous car companies have set.

Naturally, there were a few kinks in the cars’ respective operations, including yellow light confusion and some other finessing issues, wherein the cars’ human operators had to intervene.

The technology behind self-driving cars is only part of the equation, however. As autonomous vehicles become more commonplace, cities will have to adapt to accommodate them.

This process will most likely include things like redefining road architecture, legislation regarding car use (at the moment, autonomous cars must always have a driver in them), and implementation of smart technology.

There’s also the matter of public perception. While most of the reports from the Lyft demo in Las Vegas were positive, the fact remains that plenty of people will be skeptical of new technology – as well they should be, since any emerging technology is bound to make a few bad headlines before it evens out.

How Lyft counters this perception will be key in determining the future of its autonomous fleet, and perhaps even the future of autonomous cars as a whole.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories