Just in time for the holidays, Bose releases Frames, their new breakthrough sunglasses that combine the protection and style of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform.
At $199 per pair, they’re the perfect gift for the person who has everything and who will eventually lose them in a lake, leave them in a fitting room, or crush them in a car seat.
Frames have the ability to stream music and information, take and make calls, and access virtual assistants. Bose promises that your playlists, entertainment, and conversations will stay private, although how your conversations will remain private is unclear. Expect confusion from every stranger within earshot.
Bose is calling Frames a revolutionary wearable, but aren’t these just headphones for your face? Very cool headphones for your face?
Bose is pushing the AR functionality hard.
Although they can’t change what you see, they know what you’re seeing using a 9-axis head motion sensor and the GPS from your iOS or Android. Once they know what you see, the AR automatically tunes you into audio commentary for that place, opening users to endless possibilities for travel, learning, entertainment, and gaming.
They claim Frames are hands-free and clear-eyed, but even if that’s the case, do we really need more people walking around under the influence of distraction? As if it weren’t enough to have people’s eyes glued to their phones, now we can have people in matching sunglasses wandering around talking to themselves. Now who looks bonkers?
Frames are available for preorder now and are expected to ship in January 2019. Look for Bose to release updates to their AR at SXSW in March.