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MotionLoft: Track physical traffic to your business in real-time

MotionLoft is a tiny sensor with computer vision that provides data on the patterns of traffic, both people and cars, passing by a property.

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retail foot traffic

Genius, brilliant, so necessary

MotionLoft is a San Francisco based company that will track the traffic in front of your business for you. They’ve created a remarkable analytics tool that allows businesses to make better decisions based on foot and vehicle traffic in front of commercial properties. If you watch Shark Tank, you may have heard this mentioned by Mark Cuban. Yep, he’s their investor and his hands are all over this thing.

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MotionLoft is a tiny sensor, about 5 inches around, with computer vision software that provides data on the patters of traffic of people and cars passing by a property. It is done in real time, which gives it an edge over similar products on the market. It doesn’t transmit video or picture so there are no creepy vibes or concerns for the public.

They’ve cleaned house and ramped up innovation

MotionLoft had a less than humble start due to their founder and original (and now former) CEO being charged with wire fraud and money laundering. They appear to have cleaned house though and many feel this shouldn’t tarnish the inventive product.

Cuban explains in a press release exactly how this sensor works, “Combining our advanced analytics systems with premier network connectivity from AT&T creates a game-changing solution for counting vehicle and pedestrian traffic around the world.”

A trained technician will come out to place the sensor on a window or a wall of your business and it will be connected to MotionLoft networks. The company using the device will immediately be able to see the traffic information on their smart device or computer. They claim you will get to maximize the potential of your business by comparing locations, analyzing data based on operating hours, seeing pedestrian walk-by per hour, and much more.

Good for more than just retailers

The product will be valuable for property developers, business owners, retailers, and real estate professionals. It will allow you to have a competitive advantage by knowing “where your customers are, where they’re going, and where they’re coming from.” They hope to help their clients lease properties faster as well as help businesses understand traffic trends to make better operational decisions.

MotionLoft is continuously working to make the data better and give their clients even more results. You can request a sample report from their website if you’re interested in seeing an in-depth data breakdown. Their website is also stocked full of information if you’re interested in learning more.

Quick video explanation of MotionLoft

Emily Crews is a staff writer at The American Genius and holds a degree in English from Western Kentucky University. Reading, music, black coffee, and her two little girls rule her life. She sees herself one day running a tiny bookstore at the end of the Earth. In the meantime, she is thrilled to write for AG and also does copy editing (team Oxford comma) to keep her brain from turning to mush.

Tech News

Upload a pic, this site sizes it for 7 social media sites at once

(SOCIAL MEDIA) Creating the correctly-sized images for each social media platform can take a lot of time and patience. A new app helps to make this process simple.

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A goal that most all of us have is to always be increasing efficiency and productivity. The more that we complete repeated tasks, the more we are able to cut out unnecessary steps and get to the end result faster.

I have found this to be true in terms of social media management. Each platform has their own rules, their own means of posting, and it takes time and attentiveness to get your message across each individual site.

One of the most time consuming aspects of this is the visual component. It’s not only time consuming, but also crucial to have as part of your post as that is what draws an audience’s attention.

The issue with this is that there are different settings for each platform, forcing us to have specially-sized photos for each social media site. This was a problem I ran into a few months back when I was attempting to create a logo for my company to be used for each platform. What looked good on Facebook, wouldn’t translate to LinkedIn, and so on.

Now, I’ve learned of a one-stop-shop to create sizes for each social media site. This was found in the form of Landscape.

Landscape describes itself as “streamlined image resizing for social media.” The app lets you prepare images that meet the aspects for each social media site.

The free app was created by Sprout Social and it’s easy to use. First, you select an image and upload it to Landscape. Then, you choose the social networks that you want the image to be sized for. Finally, you crop the images to their respective sizes and upload them to your pages.

“Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world,” says Sprout Social.

“Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns – ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.”

It’s as simple as that and helps save you time and aggravation.

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Tech News

App turns your phone into an intercom, great for remote teams

(TECH NEWS) Turn your phone into an intercom with one quick switch without having to install anything on any wall. #NewSchool

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switchboard intercom app

Growing up, I lived in a blended family home. It was essentially like The Brady Bunch just without Alice and the general merriment.

Us kids would often keep to ourselves in our bedrooms and would sometimes communicate with our parents via phone – even though we were under the same roof. While I’m acknowledging that it was incredibly lazy, it was convenient.

It helped to cut out the fruitless, across-the-house conversations that would often result in miscommunications. In those times, I wished there had been an intercom system in the house.

This is no longer a problem for people to have as an app has been created that sets up an instant voice network. It was designed for work use or communication with people outside of the home, but this piece of machinery would’ve been very helpful in the Leddin household.

The app is called Switchboard and it creates an intercom for your friends and colleagues. Like a phone, there is a friend/contact list available or you can dial using voice command.

The nice thing about this compared to a regular phone call is that there are availability settings. You can control interruptions by “switching off” to go on Do Not Disturb mode, and it will not list you as available for calls.

Switchboard uses Slack integration that allows users to leave voice messages and automatically have them sent to Slack with a transcript.

“Switchboard is your instant voice network. It gives you a hands-free intercom between close friends and colleagues to let you chat more spontaneously, as though you’re in the same room,” explains developers.

“You control your availability so that you’re easy to reach when you want and you can focus when you need.”

The idea is to make it easier to communicate more efficiently, rather than using text messaging; though most smartphones do have a voice messaging component. While they refer to the app as an “intercom” it definitely reminds me more of walkie talkies, (similar to Voxer which is a walkie talkie app for team communication).

Switchboard is an interesting concept, and is something that could benefit teams that work remotely (or are too lazy to yell down the hall to another office).

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Tech News

Uber has secretly set up tip limits for drivers #classy

(TECH NEWS) Uber has had a shaky year, but their latest move proves that perhaps a new leader doesn’t mean a new culture.

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After frequent requests from drivers, Uber finally added a tipping option to their ride-sharing app this June. But, after a few months to try it out, riders and drivers alike have been disappointed to discover that Uber puts an upper limit on how much a rider can tip.

Lyft has allowed riders to tip for almost five years, but Lyft too has a tipping maximum. In many cases, Lyft and Uber drivers aren’t aware that there’s a limit to tips until they have a generous customer who finds that they can’t tip as much as they’d like.

Initially, these apps were seen as a convenient, tip-free alternative to traditional cab services. However, because fares are calculated in mileage and not time, tips can be especially appreciated when rides take a long time but have low mileage, such as in dense traffic, or when the driver has to make multiple stops. And of course, tipping is always a great way to say thanks to a driver who goes the extra mile (no pun intended) to help out the rider or make the ride especially pleasant.

Unfortunately, some riders have found that they can’t tip as much as they’d like. Uber told CNET that they placed a maximum on tips to help avoid “fat fingers” typos, such as when a customer means to type $10, but accidentally types $100 instead – a problem that could seemingly be solved by adding a secondary confirmation before withdrawing the payment.

Uber limits tips to 200 percent of the cost of the ride, or $100. Lyft also limits to 200 percent of the fare, but also blocks tips above $50. Of course, riders can always tip in cash – but not having to carry cash was one of the perks of ride-sharing apps in the first place.

Generally, drivers for Lyft get more tips than Uber drivers. That’s because Lyft riders receive a prompt to tip upon reaching their destination, whereas Uber drivers have to reopen the app and rate the driver before tipping. Since few Uber riders take the time to rate their driver, even fewer ever make it to the tip screen.

Granted, an extra big tip is a rare and precious thing. But it shouldn’t be up to the company to cap tips if riders feel compelled. Says Denise, a Los Angeles Uber driver, “Generosity should be something that you have no limit on.”

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