Genius, brilliant, so necessary
MotionLoft is a San Francisco based company that will track the traffic in front of your business for you. They’ve created a remarkable analytics tool that allows businesses to make better decisions based on foot and vehicle traffic in front of commercial properties. If you watch Shark Tank, you may have heard this mentioned by Mark Cuban. Yep, he’s their investor and his hands are all over this thing.
MotionLoft is a tiny sensor, about 5 inches around, with computer vision software that provides data on the patters of traffic of people and cars passing by a property. It is done in real time, which gives it an edge over similar products on the market. It doesn’t transmit video or picture so there are no creepy vibes or concerns for the public.
They’ve cleaned house and ramped up innovation
MotionLoft had a less than humble start due to their founder and original (and now former) CEO being charged with wire fraud and money laundering. They appear to have cleaned house though and many feel this shouldn’t tarnish the inventive product.
Cuban explains in a press release exactly how this sensor works, “Combining our advanced analytics systems with premier network connectivity from AT&T creates a game-changing solution for counting vehicle and pedestrian traffic around the world.”
A trained technician will come out to place the sensor on a window or a wall of your business and it will be connected to MotionLoft networks. The company using the device will immediately be able to see the traffic information on their smart device or computer. They claim you will get to maximize the potential of your business by comparing locations, analyzing data based on operating hours, seeing pedestrian walk-by per hour, and much more.
Good for more than just retailers
The product will be valuable for property developers, business owners, retailers, and real estate professionals. It will allow you to have a competitive advantage by knowing “where your customers are, where they’re going, and where they’re coming from.” They hope to help their clients lease properties faster as well as help businesses understand traffic trends to make better operational decisions.
MotionLoft is continuously working to make the data better and give their clients even more results. You can request a sample report from their website if you’re interested in seeing an in-depth data breakdown. Their website is also stocked full of information if you’re interested in learning more.