Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

This app alerts you when items you like online are available in stores

(TECH NEWS) Raincheck is designed to alert you when something you’ve liked online is available in the store you’ve wandered into. It’s like reverse showrooming.

Raincheck shopping app is built just for us

When I shop, I tend to browse through the stores and I’ll see what I like or what my wife likes and I take note of the item and price and then I go home and usually find the same item online for a lot less than it costs at the mall. Maybe it’s a guy thing or a generational thing, but that seems to work for me these days.

Apparently I am in the minority because according to statistics supporting the new, way-cool shopping app Raincheck, what about 75 percent of shoppers actually do is the opposite: Find an item online and then seek it out in a store.

Or, the individual finds and purchases an item online and then has an implosion later when the shoes or dress or whatever shows up in the wrong color or size. The Raincheck app looks to alleviate that by literally putting you in the shopping driver’s seat.

It’s raining, it’s pouring

According Raincheck CEO and Co-Founder, Cameron Wall, RainCheck is a mobile app that lets you save items you find online to a wishlist. You can also share them with friends, comment on them, etc.

But when you enter a brick and mortar shop that carries one of the items on your wishlist, RainCheck will come to life, sending you an alert to check out the item in person, find any discounts you might be able to get on it, and even help you pay for it conveniently with your phone.

Raincheck is like having your own little shopping buddy in the palm of your hand. The platform is a Mobile only O2O (Online to Offline) commerce technology platform aimed at “Clicks & Mortar” retailers that close the loop from online to in-store purchase.

Raincheck, according to its website, “leverages the combined power of a Cloud based platform, Mobile and Beacons to create a true omni-channel customer journey from online all the way to in-store experience and purchase.”

Advertisement. Scroll to continue reading.

Potential sales going down the drain

SaleCycle points out that “between 65 per cent and 75 per cent of shoppers, depending on the product category, abandon their shopping carts online and 86 per cent research products online before buying offline.”

Wall points out that when that occurs, it’s like flushing cash down the drain. Business Insider points out that when an online transaction gets canked, you are kissing an estimated $4 billion goodbye in potential sales, of which about $2.5B should be captured.

Filling the shopping gap

Wall feels that what works in Raincheck’s favor is a consumer behavior called “reverse showrooming,” or “webrooming,” where consumers check out items they’re interested online, but then purchase them offline. The Raincheck app hopefully will bridge this gap by unifying online and offline shopping, thus facilitating the kind of part-online, part-offline shopping that modern consumers are engaging in.

In the short term Raincheck will debut in Australia but will eventually rollout worldwide. Why wait? Join the Raincheck waiting list and get ready to redefine your shopping experience.


Advertisement. Scroll to continue reading.
Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Amazon quietly applied for a patent that confirms why we've been so nice to AI voice assistants in the event they can someday understand...

Opinion Editorials

AI is being used in some fascinating ways, but as it enters more of our lives, we must pause to ask if it has...

Opinion Editorials

This year, AI went mainstream, and English is suddenly the hottest programming language, so why are colleges nixing English departments?

Tech News

Facial recognition as a security measure that is fairly dystopian concept to the modern man. Here's why it's not a reliable source.


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.