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Startup tracks data on popular apps’ mobile push notifications

(Tech News) Tracking mobile push notifications can be useful for businesses to gain insights into their competition and create better notifications for themselves.

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batch insights

Details on the effectiveness of mobile notifications

Everyone has a favorite app and more apps are added to the “favorite” list every day. For businesses, apps can simplify how you interact with co-workers and clients alike, but what if you could use an app to help monitor the competition?

Batch Insights is a new app from the co-founders of AppGratis, aimed at doing that very thing. Batch Insights is an aggregator for mobile push notifications. It gives you the ability to search, filter, and control notifications from thousands of the most popular apps. For businesses, this is a great way to keep an eye on the competition and see how your push notifications compare.

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AppGratis was a discovery service: you would receive a daily notification to download the promoted app, while that app is no long a part of the App Store, the co-founders have revamped their energy towards Batch Insights.

Large scale tracking of push notifications

Push notification tracking, especially on this large of a scale, could be a great tool to keep in your app toolbox. It could be useful for a variety of fields, not just big corporations. For example, social media managers can keep a check on how often their competition sends out push notifications.

Game developers can see what types of push notifications are most successful at bringing people back to their games: free play, extra incentives, etc. Journalists can use it to keep tabs on breaking news without the need to visit multiple sites and analysts can see which company uses the most push notifications, as well as how they are utilized.

How do they track so many data points?

You may wonder how the company collects all their notifications; while there is no full disclosure, their CEO, Simon Dawlat, stated, while “I can’t explain in full details how we’re doing it for obvious competitive reasons…I can say that we combine a lot of mobile virtual machine activity with network proxying to collect the notifications,” in an interview with Tech Crunch’s Roman Dillet.

Batch Insights has a plan to release an API soon, which will help users better understand and track this data. It will be interesting to see how Batch Insights measures up against other aggregators, but for now, it looks like this could be a useful tool for monitoring push notifications across the board.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Tech News

Facebook starts handing out merit badges like we’re Girl Scouts

(TECH NEWS) Facebook offers merit badges to users, and it’s pretty neat, but we’re also rolling our eyes.

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According to some Facebook Group administrators, Facebook has today rolled out merit badges. So far in the wild, we’ve spotted “Conversation Starter” which praises the admin (or user) for starting engaging posts that got the conversation going.

We have asked numerous users if they’ve seen these badges, and so far it appears that only one badge has been rolled out, potentially with more on the way. Upon logging into the group where you have earned a badge, you’ll see a notification at the top of the feed informing you of your new badge (get out your vest, it’s time to start collecting them all)!

The merit badge that you’ve earned shows up in your profile when other group members (where you’ve earned the merit badge) click on your face:

Currently, when an Admin posts in the group, it still only has their Admin badge next to their name, not the “Conversation Starter” or other badges lined up next to it, but if a regular group member has posted something engaging, the badge appears next to their name (it may be a one-badge-limit so far, maybe hold off on buying a Girl Scout vest for your badge collection):

Lastly, users apparently do have control over the display of whichever neato merit badges we eventually earn or collect:

There is no word on what the ultimate plan is or what merit badges will be awarded, and it appears to be limited to Facebook Groups at the present.

We’ve reached out to Facebook for comment and will update the story as we learn more. For now, if you want a badge, you can at least get a “Conversation Starter” badge in Facebook Groups, so go get ’em – we’ll soon know which other badges we can earn slash collect slash compete for slash game.

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Tech News

Slack video messaging tool for the ultra lazy (or productive) person

(TECHNOLOGY) Courtesy of a company called Standuply, Slack’s notable lack of video-messaging options is finally addressed.

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Slack — the popular chat and workflow app — is still going strong despite its numerous technical shortcomings, one of which is its notable lack of native video or audio chat. If you’re an avid Slack user, you might be interested in Standuply’s solution to this missing feature: video and audio messaging.

While it isn’t quite the Skype-esque experience for which one might hope when booting up Slack, Standuply’s video messages add-on gives you the ability to record and send a video or audio recording to any Slack channel. This makes things like multitasking a breeze; unless you’re a god among mortals, your talking speed is significantly faster than your typing, making video- or audio-messaging a viable productivity move.

The way you’ll record and send the video or audio message is a bit convoluted: using a web browser and a private Slack link, you can record up to five minutes of content, after which point the content is uploaded to YouTube as a private item. You can then use the item’s link to send the video or audio clip to your Skype channel.

While this is a fairly roundabout way of introducing video chat into Slack, the end result is still a visual conversation which is conducive to long-term use.

Sending video and audio messages may feel like an exercise in futility (why use a third-party tool when one could just type?) but the amount of time and energy you can save while simultaneously responding to feedback or beginning your next task adds up.

Similarly, having a video that your team can circle back to instead of requiring them to scroll through until they find your text post on a given topic is better for long-term productivity.

And, if all else falls short, it’s nice to see your remote team’s faces and hear their voices every once in a while—if for no other reason than to reassure yourself that they aren’t figments of your overly caffeinated imagination.

At the time of this writing, the video chat portion of the Slack bot is free; however, subsequent pricing tiers include advanced aspects such as integration with existing services, analytics, and unlimited respondents.

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Tech News

This phishing simulator tests your company’s (lack of) readiness

(TECHNOLOGY) Phishero is a tool which tests your organization’s resistance to phishing attacks. Pro tip: Most companies aren’t ready.

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In the wake of any round of cyberattacks, many organizations question whether they’re prepared to defend themselves against things like hacking or other forms of information theft. In reality, the bulk of workplace data thievery comes from a classic trick: phishing.

Phishing is a catch-all phrase for a specific type of information theft which involves emailing. Typically, a phishing email will include a request for sensitive data, such as a password, a copy of a W-4, or an account’s details (e.g., security questions); the email itself will often appear to come from someone within the organization.

Similar approaches include emailing a link which acts as a login page for a familiar site (e.g., Facebook) but actually stores your account information when you sign in.

Luckily, there’s a way for you to test your business’ phishing readiness.

Phishero, a tool designed to test employee resistance to phishing attacks, is a simple solution for any business looking to find any weak links in their cybersecurity.

The tool itself is designed to do four main things: identify potential targets, find a way to design a convincing phishing scheme, implement the phishing attack, and analyze the results.

Once Phishero has a list of your employees, it is able to create an email based on the same web design used for your company’s internal communications. This email is then sent to your selected recipient pool, from which point you’ll be able to monitor who opens the email.

Once you’ve concluded the test, you can use Phishero’s built-in analytics to give you an at-a-glance overview of your organization’s security.

The test results also include specific information such as which employees gave information, what information was given, and pain points in your current cybersecurity setup.

Phishing attacks are incredibly common, and employees – especially those who may not be as generationally skeptical of emails – are the only things standing between your company and catastrophic losses if they occur in your business. While training your employees on proper email protocol out of the gate is a must, Phishero provides an easy way to see how effective your policies actually are.

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